Course Title: Analyse textiles clothing and footwear merchandising and marketing principles

Part B: Course Detail

Teaching Period: Term1 2011

Course Code: MKTG5770C

Course Title: Analyse textiles clothing and footwear merchandising and marketing principles

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C4219 - Certificate IV in Fashion and Textiles Merchandising

Course Contact : Yuping Li

Course Contact Phone: 9925 9145

Course Contact Email:yuping.li@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Vicky Cole           vicki.cole@rmit.edu.au   99259145

Tony Cooper         tony.cooper@rmit.edu.au  99259145

Nominal Hours: 60

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This course covers skills and knowledge to analyse key principles of merchandising and marketing when applied in a textiles, clothing and footwear (TCF) environment.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTGN4019A Analyse textiles clothing and footwear merchandising and marketing principles

Element:

1.  Analyse TCF market conditions

2.  Analyse the characteristics of the TCF market

3.  Determine marketing features of a TCF product

Performance Criteria:

1. Analyse TCF market conditions

2. Analyse the characteristics of the TCF market

3. Determine marketing features of a TCF product


Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.


Details of Learning Activities

 Research, collect and analyse data on a fashion company
 Group discussion on company’s marketing mix and positioning strategies
 Work in a group to brainstorm recommendations to improve the company’s marketing performance
 Use technology to prepare assignments (Communication and technology)
 Use On-line activities (Technology)
 Use technology to present findings of research (Communication and technology)
 Design appropriate format for assignments (Initiative and enterprise)


Teaching Schedule

08/02/11 The field of Marketing
15/02/11 The marketing environment
22/02/11 Gathering marketing information
01/3/11  Market segmentation, targeting and positioning


08/03/11 Quiz 2 (25%)
15/03/11 Understanding the consumer market
22/03/11 Understanding the business market
29/0311 Semester break

05/04/11 Quiz 2(25%)

12/04/11 Product planning and development
19/04/11 Product management strategies
26/04/11 Store visit/observation for group assignment
03/05/11 Pricing strategies
10/05/11 Distribution strategies
17/05/11 The promotional program
24/05/11 Strategic marketing Assignment due (SWOT analysis )-25%

31/05/11 Quiz 3 (25%)


Learning Resources

Prescribed Texts

Peter Rix: Marketing, a practical approach (6e), McGraw Hill,2007 (ISBN: 10: 0-07-4717)


References

Rag Trader Magazine Business Review Weekly, IBIS Industry databases


Other Resources

Check library for DVDs, videos, databases, e-journals and journals


Overview of Assessment

Written quizzes, written report and oral presentation.


Assessment Tasks

Assessment Method                                                                                                                                                                          Marks Awarded
Quiz 1 Written assessment in class to verify students’ understanding                                                                                   25 marks
Quiz 2 Written assessment in class to verify students’ understanding                                                                                   25 marks
SWOT analysis Group written work to research and analyse a TCF company’s marketing performance                       25 marks
Quiz 3 Written assessment in class to verify students’ understanding                                                                                   25 marks


Assessment Matrix

Course Overview: Access Course Overview