Course Title: Analyse textiles clothing and footwear merchandising and marketing principles
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: MKTG5770C
Course Title: Analyse textiles clothing and footwear merchandising and marketing principles
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C4219 - Certificate IV in Fashion and Textiles Merchandising
Course Contact : Yuping Li
Course Contact Phone: 9925 9145
Course Contact Email:yuping.li@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Vicki Cole; vicki.cole@rmit.edu.au
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course covers skills and knowledge to analyse key principles of merchandising and marketing when applied in a textiles, clothing and footwear (TCF) environment.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTGN4019A Analyse textiles clothing and footwear merchandising and marketing principles |
Element: |
1. Analyse TCF market conditions 2. Analyse the characteristics of the TCF market 3. Determine marketing features of a TCF product |
Performance Criteria: |
1. Analyse TCF market conditions 2. Analyse the characteristics of the TCF market 3. Determine marketing features of a TCF product |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements.
Details of Learning Activities
Tasks will be undertaken during class time, and Assessments will given to complete as required.
Teaching Schedule
Week
#TOPICS Chapter
Assessment tasks
1
11/2/13The field of marketing1
2
18/2/13The marketing environment2
3
25/2/13Gathering marketing information3**Company Brief – Assignment Issued (25%)
4
4/3/13Quiz 1 (25%)Quiz 1 (25%)
5
11/3/13LABOUR DAY HOLIDAYLABOUR DAY HOLIDAY
6
18/3/13Market Segmentation, targeting and positioning 4
7
25/3/13Understanding the consumer and business markets5/6
8
29/3/13 – 7/4/13EASTER BREAKEASTER BREAK
9
8/4/13Quiz 2 (25%)Quiz 2 (25%)
10
15/4/13Product Planning and Development/ Product Management Strategies7/8
11
22/4/13Pricing10*Review Company Brief & SWOT analysis task
12
29/4/13Distribution Strategies11
13
6/5/13The Promotional Program 12
14
13/5/13Strategic Planning 13
15
20/5/13 Quiz 3 (25%) Quiz 3 (25%)
16
27/5/13Assignment Due (25%)Assignment Due (25%)
17
3/6/13END SEMESTEREND SEMESTER
Learning Resources
Prescribed Texts
MARKETING a Practical Approach by Peter Rix |
References
Other Resources
Ibis report:
Overview of Assessment
Written quizzes, written report and oral presentation.
Assessment Tasks
Company Brief: Assignment 25%
Quiz 1: 25%
Quiz 2 : 25%
Quiz 3 : 25%
Assessment Matrix
Course Overview: Access Course Overview