Course Title: Promote products and services

Part A: Course Overview

Program: C4222

Course Title: Promote products and services

Portfolio: BUS

Nominal Hours: 40.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T Vocational Business Education

Face-to-Face or Internet or Workplace

Term1 2012,
Term1 2013,
Term1 2014

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:

Course Description

This unit describes the performance outcomes, skills and knowledge required to co-ordinate and review the promotion of an organisation’s products and services

Pre-requisite Courses and Assumed Knowledge and Capabilities


National Competency Codes and Titles

National Element Code & Title:

BSBMKG413A Promote products and services


1. Plan promotional activities

2. Coordinate promotional activities

3. Review and report on promotional activities

Learning Outcomes

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent.   Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment methods.

Assessments may incorporate a variety of methods including technical requirements documentation, homework and in class exercises, written and practical tests, practical problem solving exercises and presentations.

Students are advised that they are likely to be asked to personally demonstrate their assessments to their teacher to ensure that the relevant competency standards have been met.  Students will be provided with feedback to keep them informed of their progress in the course.