Course Title: Promote products and services
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: MKTG5952C
Course Title: Promote products and services
School: 650T TAFE Business
Campus: City Campus
Program: C4222 - Certificate IV in International Trade
Course Contact : Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email:timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the performance outcomes, skills and knowledge required to co-ordinate and review the promotion of an organisation’s products and services
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG413A Promote products and services |
Element: |
1.1 Plan promotional activities 2.Co-ordinate promotional activities 3.Review and report on promotional activities |
Performance Criteria: |
1.1. Identify and assess promotional activities to ensure compatibility with organisational requirements |
Learning Outcomes
Details of Learning Activities
Students can expect a wide range of learning activities including case studies, workshops, tests and class room activities
Teaching Schedule
Week
1. Introduction to course and administrative requirements
2. Identify and assess promotional activities
3. Plan and schedule promotional activities
4. Determine overall promotional objectives and budgetary restraints
5. Develop action plans
6. Assess personnel resources
7. Roles and responsibilities
8. Establish and conduct relationships with targeted groups
9. Maintain and use networks
10. Analyse feedback and assess planning process
11. Collect feedback and distribute to relevant personnel
12. Analyse costs and timelines
13. Major Report Workshop
14. Presentations
15. Presentations
16.Feedback and individual interviews
Learning Resources
Prescribed Texts
None |
References
Boone & Kurtz, 2006, Contemporary Marketing, Thomson, USA Chittty et al, 2012, Integrated Marketing Communications,Cengage, Australia Belch and Belch, any year, Advertising and Promotion,McGraw Hill, USA |
Other Resources
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment methods.
Assessments may incorporate a variety of methods including technical requirements documentation, homework and in class exercises, written and practical tests, practical problem solving exercises and presentations.
Students are advised that they are likely to be asked to personally demonstrate their assessments to their teacher to ensure that the relevant competency standards have been met. Students will be provided with feedback to keep them informed of their progress in the course.
Assessment Tasks
Assessment One - LLN Test
Assessment Two - Workshops
Assessment Three - Major Project
Assessment Matrix
Marking Guide (Grading)
After achievement of competency we then grade your performance in this course and this gives you the opportunity to have the level of your performance formally recognised against industry standards and employability skills.
You will receive one of the following grades
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not yet Competent
DNS Did not Submit for Assessment
This grading is in accordance with the following criteria:
1. Level of Independence, Initiative, Enterprise and Performance of Work Task
We are looking for you to demonstrate broad individual research to support your business implementation and complete the stated requirements
2. Demonstrated Breadth of Underpinning Knowledge and a Willingness to Continue Learning
We are looking for your plan to show and demonstrate an excellent understanding of the industry and reference to industry and other relevant documents
3. Techniques and Processes, Technology Skills and Problem Solving
We are looking for you to comply with designated format and presentation of the Major Project
4. Work Organisation, Planning and Self-Management
We expect to see ongoing uploading of information into your document that is relevant to the course with full utilisation of the Blackboard as per course requirements and with timely submission of all required material
5. Communication Skills, People Networking, Language and Interpersonal Skills and Teamwork
We expect to see regular attendance and class involvement in relevant discussions in the scheduled sessions, utilisation of relevant networking tools as outlined in the Blackboard, and your report to be present4ed using appropriate business language,
Course Overview: Access Course Overview