Course Title: Undertake marketing activities

Part A: Course Overview

Program: C4227

Course Title: Undertake marketing activities

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5819C	City Campus	TAFE	650T TAFE Business	Face-to-Face or Workplace	Term1 2012, Term1 2013

Course Contact: Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email: sally.parrott@rmit.edu.au

Course Description

This unit covers general and basic marketing and promotional activities that do not require detailed or complex planning or  implementation. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a  larger enterprise. This unit covers general and basic marketing and promotional activities that do not require detailed or complex  planning or implementation. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.

Pre-requisite Courses and Assumed Knowledge and Capabilities

Nil

National Competency Codes and Titles

National Element Code & Title:	BSBMKG414A Undertake marketing activities
Elements:	1. Research marketing information 2. Plan marketing activities 3. Implement marketing activities 4. Review marketing activities

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities.

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.