Course Title: Undertake marketing activities

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: MKTG5819C

Course Title: Undertake marketing activities

School: 650T TAFE Business

Campus: City Campus

Program: C4227 - Certificate IV in Advertising

Course Contact : Sally Parrott

Course Contact Phone: +61 3 9925 5175

Course Contact Email:sally.parrott@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Course ContactChris Lee
Course Contact Phone99255471
Course Contact Emailchris.lee@rmit.edu.au

Contact time: Wed, 11.30am-12.30pm
Level 10, Extension 55471

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

Nil

Course Description

This unit covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise. This unit covers general and basic marketing and promotional activities that do not require detailed or complex planning or implementation. It could be undertaken as part of a broader role of a person in a small enterprise, or as part of a marketing plan for a larger enterprise.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	BSBMKG414A Undertake marketing activities
Element:	1. Research marketing information 2. Plan marketing activities 3. Implement marketing activities 4. Review marketing activities
Performance Criteria:	1. Plan marketing activities 1.1Identify need for marketing activities 1.2Investigate previous marketing activities for relevant information 1.3Identify and analyze relevant policies and procedures 1.4Identify outcomes expected from marketing activities 1.5Undertake analysis of collected basic marketing information 1.6Develop and document work activity plans for marketing activities 1.7Obtain approval of plans from relevant enterprise personnel 2. Implement and manage marketing activities 2.1Determine and access resources required for work activities 2.2Undertake marketing activities 2.3Assign responsibilities and functions to relevant personnel performing specific marketing functions 2.4 Monitor marketing activities, reviewing and amending activity plans as required 3. Review marketing activities 3.1Measure and document outcomes of marketing activities 3.2Review marketing activities against expected outcomes and document identified improvements 3.3Prepare reports of marketing activities and communicate to relevant enterprise personnel

National Element Code & Title:

BSBMKG414A Undertake marketing activities

Element:

1. Research marketing information

2. Plan marketing activities

3. Implement marketing activities

4. Review marketing activities

Performance Criteria:

1. Plan marketing activities
1.1Identify need for marketing activities
1.2Investigate previous marketing activities for relevant information
1.3Identify and analyze relevant policies and procedures
1.4Identify outcomes expected from marketing activities
1.5Undertake analysis of collected basic marketing information
1.6Develop and document work activity plans for marketing activities
1.7Obtain approval of plans from relevant enterprise personnel

2. Implement and manage marketing activities
2.1Determine and access resources required for work activities
2.2Undertake marketing activities
2.3Assign responsibilities and functions to relevant personnel performing specific marketing functions
2.4
Monitor marketing activities, reviewing and amending activity plans as required

3. Review marketing activities

3.1Measure and document outcomes of marketing activities
3.2Review marketing activities against expected outcomes and document identified improvements
3.3Prepare reports of marketing activities and communicate to relevant enterprise personnel

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to plan, implement and manage basic marketing and promotional activities.

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.

The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities, reflective journals, quizzes and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.

We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule

*Week*	*Week Commencing*	*Topics*	*Assessment*
1	6<sup>th</sup> Feb	(1) Pre-training review: · RPL · LLN Familiarisation with: · Program · Services/facilities · Other students · Teacher(s) · Where to get support · Student responsibilities · Course requirements · Course support documents · Pre-reading · Blackboard · Overview of assessment requirements · Grading · Plagiarism · Appeals · Extensions · Feedback · Privacy · Submission requirements · Resubmission policy (2) Course Overview
2	13<sup>th</sup> Feb	Organising the marketing function
3	20<sup>th</sup> Feb	Fundamentals of buying behaviour
4	27<sup>th</sup> Feb	Marketing information & market research: Identify & evaluate marketing opportunities
5	5<sup>th</sup> March	Analyse strategic marketing factors#1 (External macro-environmental analysis)
6	12<sup>th</sup> March (Monday, Labour Day)	Analyse strategic marketing factors#2 (External and internal environmental analysis)	Task 1a Due (Assessed tutorial activities)
7	19<sup>th</sup> March	Company’s existing position in the marketplace
8	26<sup>th</sup> March	Formulate marketing objectives
9	2<sup>nd</sup> April	Market targeting
*Mid semester break (5 April to 11 April)*
9	9<sup>th</sup> April	Market targeting
10	16<sup>th</sup> April	Marketing strategies
11	23<sup>rd</sup> April	The marketing budget
12	30<sup>th</sup> April	Marketing implementation, evaluation and control #1	Task 1b Due (Assessed tutorial activities)
13	7<sup>th</sup> May	Marketing implementation, evaluation and control #2
14	14<sup>th</sup> May	1. Finalising the major assignment 2. Student consultation session for assessment task 3
15	21<sup>st</sup> May	1. Final student consultation session for assessment task 3 2. Major assignment due NB: Due date: 25 May 2012 (Fri) 5.00pm	Assessment Task 3 Due (Major Assignment)
16	28<sup>th</sup> May	Re-submissions if applicable

Learning Resources

Prescribed Texts

References

Other Resources

internet, library databases

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

TASK 1a & 1b (Due Dates: Week 6 & 12 respectively)

These assessment tasks will require students to complete scheduled weekly tutorial activities/exercises to reflect on their weekly learning on learned concepts/principles taught.

Task 2 – Knowledge Sharing Workshops (Due Date: Outlined according to Elaine’s weekly presentation schedule to be completed the first week of classes)

The objective of this activity is to encourage students to explore the concepts and theories presented from a different angle and to learn from each other. In groups of 3, students will research, prepare and present to the whole group an in depth and focussed examination of a topic that emanates from the course content. This will need to include a whole of group, or small group activity designed to provide a practical angle to a theoretical concepts. Each workshop will last for 20 mins with 10 mins questions and wrap up.

To be deemed competent in this task students must:

Content that enriches the knowledge of class
Interesting and engaging presentation style
Include an activity that practically applies the new learning
Opportunity for participants to ask questions re the workshop content and activity.

TASK 3 (Due Date: Week 15)

The third assessment tasks will require students to work in designated groups on a major assignment.Students will assume the role of marketing consultant, in designated groups of 3 (maximum) they will work on a marketing communications challenge that an organisation may face. Groups will need to research information and analysis required and prepare an e-marketing communications campaign for the organisation’s product/service.

Assessment Matrix

Course Overview: Access Course Overview

Course Title: Undertake marketing activities

Part B: Course Detail

Index

Explore

Admin essentials

Learning support

Services and facilities

Work and study opportunities

Library

Explore

My employment

Services and tools

Teaching and student resources

Research support

Intranets