Course Title: Create visual design components
Part B: Course Detail
Teaching Period: Term1 2013
Course Code: VART6059C
Course Title: Create visual design components
School: 650T TAFE Business
Campus: City Campus
Program: C4227 - Certificate IV in Advertising
Course Contact : Sally Parrott
Course Contact Phone: +61 3 9925 5175
Course Contact Email:sally.parrott@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Tony Lorkin
9925 5486
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
People in this role work closely with other members of a production team. They create visual design components in response to specifications and under the supervision of a graphic designer or producer. They contribute creative ideas to the overall concept that needs to take account of technical considerations, such as the final delivery platform.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUFDIG304A Create visual design components |
Element: |
4. Produce visual design components |
Performance Criteria: |
4.1 Develop structure for components based on the final design concept using selected design techniques |
Element: |
5. Finalise visual design components |
Performance Criteria: |
5.1 Review visual design components to assess whether creative solutions meet design and technical specifications |
Element: |
1. Clarify work requirements |
Performance Criteria: |
. Clarify type of visual design components required, in consultation with relevant personnel |
Element: |
2. Generate and assess ideas |
Performance Criteria: |
1. Review media products, designs, images, artwork and other creative sources that may inspire visual design ideas |
Element: |
3. Plan approach |
Performance Criteria: |
3.1. Experiment with traditional and digital imaging techniques to create required visual design components |
Learning Outcomes
This unit describes the performance outcomes, skills and knowledge required to create visual designs for a range of interactive media components.
Details of Learning Activities
Stduents should look at Advertising Trade publicaitons such as B&T, AdNews and Creative avaialbe in newsagents, library and online. And read blogs such as Mumbrella.
Websites and resources will provided in class and on blackboard
Teaching Schedule
Week 1
WELCOME STUDENTS
- Course Introduction and overview
- Class Exercise on design components
2
Design techniques.
3
Target audience - making the format and delivery fit the TM.
4
Analyising design concept
Understinding design elements
5
Reviewing the medium
Brainstorming ideas
Assignment 1 due in
6
Layout and composition
7 (Easter break 28/3 - 3/4 inclusive)
Communicaiton and design principles
ASSESSMENT TASK 2 handed out
8
Typography
9
Digital and traditional imaging
10
Managing files and directories
Managing deadlines
Assessment 2 due in
11
Formatting and saving work
12
Review techniques
Managing modifications
13
Finalising design components
14
Finalising design components
15
Assessment 3 due in
16
Resubmissions
Learning Resources
Prescribed Texts
References
Other Resources
Stduents should look at Advertising Trade publicaitons such as B&T, AdNews and Creative avaialbe in newsagents, library and online. And read blogs such as Mumbrella.
Websites and resources will provided in class and on blackboard
Overview of Assessment
Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.
Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.
Assessment Tasks
ASSESSMENT TASKS
Students are required to complete 23tasks. All tasks must successfully be completed, to be deemed competent in this unit.
Assessment 1
Individual report due week 5
Assessment 2
Group assessment due week 10
Assessment 3
Presentations week 15
More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.
Submission Requirements: All assessment tasks need to be submitted via Blackboard.
You should:
• Ensure that you submit assessments on or before the due date. If your performance in the assessment is affected by unexpected circumstances, you should consider applying for Special Consideration. Information on the process and application forms is available at http://rmit.edu.au/browse;ID=ls0ydfokry9rz website.
• Always retain a copy of your assessment tasks. (hard copy and soft copy)
• When you submit work for assessment at RMIT University you need to use a cover sheet that includes a declaration and statement of authorship. You must complete, sign and submit a cover sheet with all work you submit for assessment, whether individual or group work. On the cover sheet you declare that the work you are presenting for assessment is your own work. An assignment cover sheet for submission of work for assessment is available from the Student forms website.
• Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. For example, Julie Macpherson, 324567, Task 2, OHS2345C Ensure safe workplace, Page 1 of 10.
Assessment Matrix
Full details on how this course is assessed against the Unit elements and performance criteria plus critical aspects of evidence can be found in the Learning and Assessment Tool available from your course teacher.
Course Overview: Access Course Overview