Course Title: Perform media calculations

Part A: Course Overview

Program: C4228

Course Title: Perform media calculations

Portfolio: BUS

Nominal Hours: 40.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5829C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Workplace

Term1 2012,
Term2 2012,
Term1 2013,
Term2 2013,
Term1 2014,
Term2 2014,
Term1 2015,
Term2 2015

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au


Course Description

This unit applies to individuals in an entry level position in a media buying role within an advertising team or media organisation who conduct media calculations to provide quantitative analysis of the effectiveness of advertisements.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBADV405A Perform media calculations

Elements:

1. Evaluate advertising media budget

2. Calculate electronic media rating points

3. Apply mathematical functions to advertising media tasks and problems

4. Present media calculations


Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to calculate media costings, to perform media ratings using mathematical techniques and to present resultant findings.


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent.  Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks, for example:

  • analysis of responses to case studies and scenarios
  • assessment of written reports on media calculations
  • demonstration of media rating and mathematical techniques
  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • observation of demonstrated techniques in calculating media ratings and advertising media problems
  • oral or written questioning to assess knowledge of software packages for media calculations
  • review of media calculations spreadsheets.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.