Course Title: Make a presentation

Part B: Course Detail

Teaching Period: Term2 2013

Course Code: COMM5928C

Course Title: Make a presentation

School: 650T TAFE Business

Campus: City Campus

Program: C4228 - Certificate IV in Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact

Name and Contact Details of All Other Relevant Staff

Peter Lawrance

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to individuals who may be expected to make presentations for a range of purposes, such as marketing, training, promotions, etc. They contribute well developed communication skills in presenting a range of concepts and ideas.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCMM401A Make a presentation


1. Prepare a presentation

Performance Criteria:

1.1. Plan and document presentation approach and intended outcomes
1.2. Choose presentation strategies, format and delivery methods that match the characteristics of the target audience, location, resources and personnel needed
1.3. Select presentation aids, materials and techniques that suit the format and purpose of the presentation, and will enhance audience understanding of key concepts and central ideas
1.4. Brief others involved in the presentation on their roles/responsibilities within the presentation
1.5. Select techniques to evaluate presentation effectiveness


2. Deliver a presentation

Performance Criteria:

2.1. Explain and discuss desired outcomes of the presentation with the target audience
2.2. Use presentation aids, materials and examples to support target audience understanding of key concepts and central ideas
2.3. Monitor non-verbal and verbal communication of participants to promote attainment of presentation outcomes
2.4. Use persuasive communication techniques to secure audience interest
2.5. Provide opportunities for participants to seek clarification on central ideas and concepts, and adjust the presentation to meet participant needs and preferences
2.6. Summarise key concepts and ideas at strategic points to facilitate participant understanding


3. Review the presentation

Performance Criteria:

3.1. Implement techniques to review the effectiveness of the presentation
3.2. Seek and discuss reactions to the presentation from participants or from key personnel involved in the presentation
3.3. Utilise feedback from the audience or from key personnel involved in the presentation to make changes to central ideas presented

Learning Outcomes

This unit covers the performance outcomes, skills and knowledge required to prepare, deliver and review a presentation to a target audience.

Details of Learning Activities

This unit is co-delivered with MKTG5828C Build Client relationships and networks.

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities.
The self-paced activities will be delivered through various technology platforms and include your contribution to tutorial activities and interactive sessions.

The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment.
We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule

WeekWeek CommencingTopicsAssessment
 1 8 JulIntroductions.
Class protocols
Course Outline
Course structure and delivery schedule.
Where these skills fit, why they are important.
 2 15 JulThe structure of a presentation.
 Brief Assessment One.
 3 22 JulPlanning a Presentation.
Teams for Assessment One.
Allocate Topics.
 429 JulCreating content.
Workshop debate structure, procedure.
 5 5 AugCommunication skills – verbal and non-verbal
Workshop debate structure, procedure.
 6 12 Aug The Great Debate                                                                                                                                                                                                Assessment one, in class.
 719 AugDe-brief Assessment One. Feedback.
Presentation styles, visuals.
 Brief Assessment Two
8 26 AugBuilding Relationships – outline, content
Communication styles.
 2 - 6 SepMid-semester break 
 9 9 SepRelationship building
Workshop Assessment Two
 Brief Assessment Three
 10 16 SepRelationship management and CRM
Workshop Assessment Two
 11 23 Sep Assessment Two presentations  
 12 30 sepAssessment Two presentations  
 13 7 OctRelationship management and social media
Assessment Two feedback
 1414 OctAssessment Three
 Assessment Three in class
 1521 Oct Resits and student feedback 
 1628 Oct Resits and student feedback 

Learning Resources

Prescribed Texts

Prescribed Text – TBA


• Selling – Managing Customer Relationships (3rd ed.) Rix, P. (McGraw-Hill)

Other Resources

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

Task 1. In class week 6: Students will participate in a team debate. The debate will follow traditional debating rules and procedures, which students will have to learn. Topics will be chosen from a list of options. Students will be marked individually on their ability to present arguments, to respond to arguments and follow the debate process.

Task 2. In class weeks 11 and 12: Students will make an individual presentation with visuals, on a topic to be advised, with a duration of 10 minutes. A detailed marking guide will be provided in advance.

Task 3. In class week 14: Students will write a response to a brief on client relationship and networking strategies, and present this in class. 

Further details on the assement will be provided during the course.

Assessment Matrix

Marking Guide (competency)

Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.

You need to demonstrate you are competent in each element of the unit of competency you are studying.

Detailed Marking Guides will be handed out in class, and on blackboard well before each assessment deadline.
You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you pass that unit of competency.

Marking Guide (Grading)

After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.

You will receive one of the following grades:

CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved – Graded
NYC - Not Yet Competent


Other Information

Critical aspects of evidence:

Evidence of the following is essential: establishing and maintaining relationships with a range of clients related to the candidate’s business participating in and providing, an active contribution to a business related network.

Required knowledge:

• data collection methods that will support review of presentations
• key provisions of relevant legislation from all forms of government that may affect aspects of business operations, such as:
• industry, product/service
• anti-discrimination legislation
• ethical principles
• codes of practice
• privacy laws
• occupational health and safety
• principles of effective communication
• range of presentation aids and materials available to support presentations.

Required Skills:

• culturally appropriate communication skills to relate to people from diverse backgrounds and people with diverse abilities
• facilitation and presentation skills to communicate central ideas of a message in an informative and engaging manner, and to utilise verbal and non-verbal techniques to sustain participant engagement
• literacy skills to prepare presentation information and to write in a range of styles for different target audiences.

Course Overview: Access Course Overview