Course Title: Review and maintain a website

Part B: Course Detail

Teaching Period: Term1 2012

Course Code: COSC5951C

Course Title: Review and maintain a website

School: 650T TAFE Business

Campus: City Campus

Program: C4228 - Certificate IV in Marketing

Course Contact : Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email:timothy.wallis@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Contact Liz Grady
Email liz.grady@rmit.edu.au
Phone +61 3 9925 5423

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required

Course Description

This unit applies to individuals who have knowledge of the relationship between web-sites and the core functions of an organisation. They also have working knowledge and skills of performing basic updates to web site content. They may provide administrative support within an organisation or be other individuals who have been delegated this responsibility.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:	BSBEBU401A Review and maintain a website
Element:	1. Review website content and use
Performance Criteria:	1.1.Monitor and analyse customer and user feedback in accordance with organisational timelines 1.2.Analyse automatically collected website data and identify trends 1.3.Make recommendations on changes to the website and its content in response to feedback and data analysis and approve changes scheduled for implementation 1.4.Review cost implications of the recommended changes to determine their viability
Element:	2. Update website
Performance Criteria:	2.1.Replace superseded and inaccurate information with current information and add additional material in accordance with organisational requirements 2.2.Follow protocols for ensuring the accuracy and authenticity of information 2.3.Remove services no longer available or required and add new ones in accordance with organisational requirements 2.4.Check off-line information against that posted on the website and rectify discrepancies in accordance with organisational timelines 2.5.Follow security procedures for updating the website
Element:	3. Carry out non technical site maintenance
Performance Criteria:	3.1.Analyse user feedback to confirm that faults have resulted from the site and are not user problems 3.2.Rectify faults and make improvements to the site in response to user feedback approved by the organisation 3.3.Add new web pages and/or active links and remove redundant pages and links in accordance with organisational requirements 3.4.Make site changes in response to changes in marketing strategy in accordance with organisational requirements and consideration of cost benefits

Learning Outcomes

This unit describes the performance outcomes, skills and knowledge required to undertake data analysis, review website content and update and maintain a website.

Details of Learning Activities

A range of learning activities are planned for this course including self-paced and collaborative classroom based activities. The self-paced activities will be delivered thought various technology platforms and include your contribution to homework activities, reflective journals, quizzes and interactive sessions.
The collaborative classroom based activities will include group discussion, group problem solving activities and opportunities to practice your skills in a simulated/real workplace environment. We expect you to participate and contribute in all scheduled learning activities.

Teaching Schedule

Topic 1
Course Introduction and overview.
- key learning outcomes
- course in the context of marketing

Topic 2
Assessing the needs of the business
- preparing a client brief
- business objectives + brand values
- functionality requirements

Topic 3
Aesthetics and page design
Site navigation and OVP

Topic 4
Good design continued

Topic 5
Introduction to Weebly
- blogs/pages, contact forms, enewsletters

Topic 6
Further development in Weebly

Topic 7
Building banner ads
Embedding moving footage

Topic 8
Social media/custom widgets
Google Analytics

Topic 9
SEO & Webmaster tools for site verification

Topic 10
Social media & viral marketing

Topic 11
Online advertising & email campaigns

Learning Resources

Prescribed Texts

References

Other Resources

There are no prescribed texts for this course. Resource materials will be provided through the course delivery.

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.

Assessment Tasks

Assessment Task 1 Requirements Report (Due in class Week 5)
In pairs, students are to decide upon a business or idea for which there is a need for new e-marketing communications including a website and electronic advertisements to convey marketing communications consistent with the organisations marketing objectives. Students can choose to develop the website/advertisements for a real client, themselves, or revamp an existing website for an organisation they know of but with whom they may not have direct contact.

They are then to produce a detailed requirements report covering the business needs and to make appropriate recommendations for a new website to be used as part of the organisation’s e-marketing communications.


Assessment Task 2 Individual Website (Due in class Week 11)
Working in the same pairs, students are to develop a basic website in-line with the project scoped for Assessment 1 – Requirements Report. The website must be designed, incorporating an electronic advertisement, with consideration for the research conducted in the requirements report paying particular attention to ensuring the brand essence, online value proposition and design and functionality requirements are adhered to in order that the website objectives are achieved.


Assessment Task 3 Research & Case Study Analysis Presentation (Due in class Week 14)
Working in groups, students are required to research a pre-determined area of electronic marketing (social media, viral marketing, email marketing, online advertising etc) and present a summary of the key trends in within the area. Additionally, students are to identify and present two case studies of recent examples of best practice work from this area of electronic marketing. This assessment task will comprise a formal report and also a PowerPoint presentation.

More detailed assessment sheets for each assessment task will be disseminated throughout course delivery.

Assessment Matrix

Course Overview: Access Course Overview