Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: BUSM5879C
Course Title: Interpret and respond to a design brief
School: 345T Media and Communication
Campus: City Campus
Program: C4312 - Certificate IV in Photo Imaging
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Sessional
Contact: Naomi Herzog
Phone: 9925 4170
Email: naomi.herzog@rmit.edu.au
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None.
Course Description
In this course you will cover the skills and knowledge required to interpret and creatively respond to a design brief through project work.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES402A Interpret and respond to a design brief |
Element: |
1. Interpret design brief |
Performance Criteria: |
1.1. Correctly interpret the specifications of the design brief |
Element: |
5. Complete production of work |
Performance Criteria: |
5.1. Collect and/or organise required components for the work |
Element: |
2. Explore and develop design concept |
Performance Criteria: |
2.1. Generate ideas for design concept through research, exploration and experimentation |
Element: |
3. Liaise with client |
Performance Criteria: |
3.1. Agree on communication process and frequency of communication with the client |
Element: |
4. Plan production of work |
Performance Criteria: |
4.1. Assess specific design production risks |
Learning Outcomes
On successful completion of this unit, you will have the skills and knowledge required to interpret and creatively respond to a design brief through the production of project work.
Details of Learning Activities
Learning activities will consist of:
In class learning activities include, but are not limited to:
•lectures & tutorials
•class exercises
•class presentations
•group discussion
•online research
•work shopping of students’ own projects
Out of class activities include, but are not limited to:
• research (online /library /public displays/galleries)
• independent project based work
Teaching Schedule
Week 1 | Project briefing – A Brand called You. Developing a Brand Identity Lecture: Understanding, Interpreting & Responding to the brief – Creative Concepts, design research and development Research Design practitioner movements/genres collateral materials – Print, Online, social media |
Assignment Briefing | 1, 2, |
Week 2 | Lecture:, Developing a Brand Identity cont - Basic Typography – Test and evaluate preliminary creative visual representations of the brief, Organise Resources, liaise with “client” |
Formative Item 1 due | 1, 3
2, 4 |
Week 3 | Devlopment of Brand and identity Review of development work |
2, 3, 4 | |
Week 4 | Project work Review of development work and selection of preferred approach |
Formative Item 2 due | 2, 3, 4 |
Week 5 | Assessment Presentations and feedback Student Brand Identity presentations |
Summative Item 4 due | 3, 4, 5 |
Please note: While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Learning Resources
Prescribed Texts
References
Dabner et. al., 2010, Graphic Design School, Thames and Hudson |
Other Resources
RMIT will provide you with resources and tools for learning in this course through our online system.
RMIT has a range of equipment available for students to use to complete their assignments including access to RMIT labs with computers, server storage space and required software to complete exercises and assignments. Many students prefer to also have their own personal computer with current Photoshop, Acrobat, Bridge and editing software as well as personal data storage devices (generally a minimum of two)
Overview of Assessment
Assessment is ongoing throughout the course and will include both interpreting client briefs and respond to them by developing and implementing your own designs. You will use Adobe InDesign and other complementary applications to present your assessment.
Assessment Tasks
Develop a simple logo and brand identity that responds to a design brief. As part of the brand development, you will research brand identity design and present your findings in a pdf proposal.
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.
To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.
Assessment items include:
FORMATIVE ASSESSMENT
1.Brand & Identity Concept Development
Produce research and initial written concepts that clearly identify the use and purpose of the brand and your intended design.
Due - week 2
2.Brand draft presentation & review
Produce draft mockups of logo and brand identity for review & feedback –liaise with “client” and incorporate feedback
Due – week 3
GRADED ASSESSMENT
3.Logo, Brand & Identity
Produce a logo and branding identity.
Present your logo and brand design for “A Brand called You”. Indicate key design elements used and how they support the overall design, Present production and review documentation
Due – week 5
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Feedback - You will receive spoken and written feedback from teachers on your work. Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT http://www.rmit.edu.au/browse;ID=9pp3ic9obks7
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy http://www.rmit.edu.au/browse;ID=vj2g89cve4uj1
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. You can apply in writing for up to a week’s extension from your course teacher. If you need a longer extension, you wil need to apply for special consideration. Special consideration, appeals and discipline http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
http://www.rmit.edu.au/browse;ID=kw02ylsd8z3n
Work Placement:
It is a requirement of this program that all students participate in authentic work related tasks. These may be either simulated or in a real work environment. On occasion, we are approached by industry and given opportunities for students to apply for short term placements. When these placement opportunities arise, students are required to negotiate the specific details with the relevant program coordinator or teacher. All industry placements require students, RMIT staff and host organisations to sign a written agreement prior to the commencement of the placement.
Course Overview: Access Course Overview