Course Title: Integrate colour theory and design processes
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: BUSM5879C
Course Title: Integrate colour theory and design processes
School: 345T Media and Communication
Campus: City Campus
Program: C4312 - Certificate IV in Photo Imaging
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Emma Woods
emma.woods@rmit.edu.au
Peter McDonald
peter.mcdonald2@rmit.edu.au
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None.
Course Description
In this course you will cover the skills and knowledge required to interpret and creatively respond to a design brief through project work.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVACD401A Integrate colour theory and design processes |
Element: |
Element 1. Research information on colour theory and design processes |
Performance Criteria: |
1.1 Identify and access relevant sources of information on colour theory and design processes |
Element: |
Element 2. Communicate ideas through the application of colour and design theory |
Performance Criteria: |
2.1 Select, combine and explore materials, tools and equipment to determine ways in which colour theory and design processes may be integrated |
Element: |
Element 3. Evaluate design work |
Performance Criteria: |
3.1 Reflect on own application of design process and success in communicating concepts and ideas |
Learning Outcomes
On successful completion of this unit, you will have the skills and knowledge required to interpret and creatively respond to a design brief through the production of project work.
Details of Learning Activities
Learning activities will consist of:
In class
- lectures & tutorials
- class exercises
- class presentations
- group discussion
- online research
- workshopping of students’ own projects
Out of class
- online tutorials
- research (online /library /public displays/galleries)
- independent project based work
- online feedback
Teaching Schedule
| Note: While your teacher will cover all the material in this schedule, the order is subject to change depending on class needs and availability of speakers and resources. | ||
Week |
Class content | Assessment Due |
| 1 |
Lecture: Introduction to Graphic Design Tutorial: Introduction to InDesign - Basics Project work:Development Journal Assignment 1 – Food + Wine Poster: Briefing |
|
| 2 |
Lecture: Tutorial: Introduction to InDesign - Images/Fonts Project work: |
Assignment 1 Part A + B: DUE – Upload research*, concept, sketches for poster |
| 3 |
Tutorial: Introduction to InDesign - Saving + Exporting – Exporting EPS with use of layers – Packaging files – Exporting and checking final files (pdf) for screen and print Project work: |
Assignment 1 Part C: DUE – Upload Moodboard* |
| 4 |
Tutorial: Introduction to InDesign - Saving + Exporting (continued) Project work: |
Assignment 1 Part D: DUE – Upload draft poster |
| 5 |
Lecture: – Colour, form & content - Brochure design – Part 2: Basic Typography Briefing: Architecture Brochure Tutorial: Introduction to InDesign - Document setup Project work: Assignment 2 Publication Proposal: Briefing
|
Assignment 1 Food Poster: DUE Submission: Food and Wine Festival files due
|
| 6 |
Project work:
|
Assignment 2: Publication Proposal Design Intent Due Submission: Design Intent |
Learning Resources
Prescribed Texts
None |
References
Hillman Curtis. MTIV: Process, Inspiration and Practice for the New Media Designer. New Riders Publishing. USA. 2002 |
|
Dabner et. al., 2010, Graphic Design School, Thames and Hudson |
Other Resources
RMIT will provide you with resources and tools for learning in this course through our online system.
RMIT has a range of equipment available for students to use to complete their assignments including access to RMIT labs with computers, server storage space and required software to complete exercises and assignments. Many students prefer to also have their own personal computer with current Photoshop, InDesign, Acrobat, Bridge and editing software as well as personal data storage devices (generally a minimum of two)
You are also advised to look at the course Blackboard site for ongoing updated information and to make use of RMIT’s library database facilities.
Overview of Assessment
Assessment is ongoing throughout the course and will include both interpreting client briefs and respond to them by developing and implementing your own designs. You will use Adobe InDesign and other complementary applications to present your assessment.
Assessment Tasks
To demonstrate competency in this course you will need to complete the following assessments to a satisfactory standard.
You will receive feedback on all assessments and where indicated, you will receive a grade. Graded assessment tasks are equally weighted and will determine your final result for this course.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.
Assignment 1: Food and Wine Poster
Ungraded Assessment
Task: Design a template for a poster to promote an event for the Melbourne Food and Wine Festival. This template will form the type and graphic layer for your Capture class food photoshoot. You are required to develop the theme for your poster based on these suggestions:
– Fresh produce – Fruit & vegetables
– Sweet food – Desserts, cakes, dessert wines etc.
* You may also develop a theme of your choice. However, this theme must be approved by your tutors. Please consider the cost of the food to be used in your final photoshoot.
Your submission will be completed in stages as outlined by the submission items below. You are required to produce a Development Journal on Blackboard to document and evaluate your design process, along with a draft and final poster design
Part A+ B: Concept + Research
Due Week 2
Part C: Moodboard
Due Week 3
Part D: Draft Poster
Due Week 4
Final Food Poster
Due Week 5
Assignment 2: Publication Proposal
Graded Assessment
Task: Define and propose a clear and creative approach to a brief for a commissioned publication, featuring your own Architecture photography.
Part A: Design Intent
Due Week 6
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment:
CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment
Results which apply to courses delivered in accordance with competency-based assessment, but not graded.
CA - Competency Achieved
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: rmit.edu.au/students
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
Cover Sheet for Submissions:
You must complete a submission cover sheet for every piece of submitted work, including online submissions. This signed sheet acknowledges that you are aware of the plagiarism implications
Feedback
You will receive verbal feedback during scheduled class times, and written feedback from teachers on your work . Where appropriate, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Special consideration for Late Submission
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
Course Overview: Access Course Overview