Course Title: Integrate colour theory and design processes
Part B: Course Detail
Teaching Period: Term2 2013
Course Code: GRAP5333C
Course Title: Integrate colour theory and design processes
School: 345T Media and Communication
Campus: City Campus
Program: C4312 - Certificate IV in Photo Imaging
Course Contact : Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Sessional
Contact: Naomi Herzog
Phone: 9925 4170
Email: naomi.herzog@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will cover the skills and knowledge to be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVACD401A Integrate colour theory and design processes |
Element: |
Element 1. Research information on colour theory and design processes |
Performance Criteria: |
1.1 Identify and access relevant sources of information on colour theory and design processes |
Element: |
Element 2. Communicate ideas through the application of colour and design theory |
Performance Criteria: |
2.1 Select, combine and explore materials, tools and equipment to determine ways in which colour theory and design processes may be integrated |
Element: |
Element 3. Evaluate design work |
Performance Criteria: |
3.1 Reflect on own application of design process and success in communicating concepts and ideas |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.
Details of Learning Activities
Learning activities will consist of:
In class learning activities include, but are not limited to:
lectures & tutorials
class exercises
class presentations
group discussion
online research
work shopping of students’ own projects
Out of class activities include, but are not limited to:
• research (online /library /public displays/galleries)
• independent project based work
Teaching Schedule
| Week | Class content | Assessment Due | Elements |
| 7 | Graphic Design - A History and Background of Colour theory & Design Principles - Intro, Course & Project briefing InDesign - Intro |
Assignment Briefing | 1, 2, |
| 8 | Design Elements - Colour, Form and Content = The Expression of an Idea | Formative Item 1 due | 1, 2 |
| 9 | Design Theory - An Overview of Creative Techniques, Tools, Materials, Equipment InDesign – the basics 1 |
1, 2 | |
| 10 | Design Theory - The Grid & Typography InDesign – layout and master templates |
Formative Item 2 due | 1, 2 |
| 11 | Responding to the brief – Test and evaluate preliminary Creative Visual representations of the brief InDesign – the basics 2 |
2, 3 | |
| 12 | Design Theory - The New Media Marketplace – Contents, Formats, Platforms InDesign – the basics 3 |
Formative Proofing item 4 | 1, 2 |
| 13 | Present Creative Responses that fulfil the requirements of the Brief | Formative Item 3 due | 3 |
| 14 | What do Designers want from Photographers? – What should Photographers expect from Designers? |
Formative Proofing item 4 | 1, 2 |
| 15 | Project Work – Final draft reviews | 2, 3 | |
| 16 | Submission | Summative 1 due | 3 |
| 17 | Assessment Week |
Learning Resources
Prescribed Texts
Dabner et. al., 2010, Graphic Design School, Thames and Hudson |
References
You are advised to look at the course Blackboard site for ongoing updated information and to make use of RMIT’s library database facilities. |
Other Resources
Personal data storage device, personal computer with current versions of In Design, Illustrator, Acrobat, Bridge and Photoshop and current web browsers as required, as available in RMIT labs
Overview of Assessment
Assessment is ongoing throughout the course and will include both project work and presentation of a personal brand that students will develop for themselves. You will use Adobe InDesign and other complementary applications to present your assessment.
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks. Summative assessment tasks in this unit are graded.
For further information on the assessment and grading criteria, please refer to the course Blackboard site.
To demonstrate competency in this course, you need to complete each one of the following pieces of assessment to a satisfactory standard.
Assessment items include:
Research A Graphic Designers work and Ideas
Melbourne Food and Wine Festival Poster
Layout
Architectural brochure
FORMATIVE ASSESSMENT
1. Research A Graphic Designers work & Ideas
Select a Graphic designer and research their work and ideas. Examine key aspects of their work in relationship to Design principles and Colour theory. Present your findings in an oral presentation.
Due - week 8
2. Proposal - response to the brief & mockups 1
- Melbourne Food & Wine Poster - Produce research, initial concepts and initial designs that clearly identify the response to the brief and the integration of design principles and colour theory.
Due – week 10
3. Proposal - response to the brief & mockups
- Architectural Brochure - Produce research, initial concepts and initial designs that clearly identify the response to the brief and the integration of design principles and colour theory.
Due – week 13
4. Proofing - Digital Artwork to Press
Review files for the final digital artwork to press
Due – weeks 12 & 14
Summative ASSESSMENT
1. Folio of final designs
Combining the “Melbourne Food & Wine Poster” and the “Architectural Brochure” present your final designs for each of the above. Due – week 16
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.
Plagiarism
RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity
Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online
Course Assessment Committee/Program Advisory Board
These committees promote the early identification of students who are not achieving acceptable academic performance. The Course Assessment Committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University.
Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committees
Course Overview: Access Course Overview