Course Title: Market and promote optical products and services
Part B: Course Detail
Teaching Period: Term1 2015
Course Code: OPSC5059C
Course Title: Market and promote optical products and services
School: 155T Vocational Health and Sciences
Campus: City Campus
Program: C4318 - Certificate IV in Optical Dispensing
Course Contact: Jade Cusworth
Course Contact Phone: +61 3 9925 8382
Course Contact Email: jade.cusworth@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Timothy Haigh
+61 3 9925 8382
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course describes the skills and knowledge required to promote and market optical products and services
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
HLTOPD405C Market and promote optical products and services |
Element: |
1. Analyse market information |
Performance Criteria: |
1.1 Identify industry promotional products and services range |
Element: |
2. Develop marketing strategies |
Performance Criteria: |
2.1 Develop a profile of users and potential users of the organisation and maintain this as part of the organisation strategic and business plan |
Element: |
3. Employ marketing strategies |
Performance Criteria: |
3.1 Schedule marketing activities within appropriate timeframes |
Element: |
4. Evaluate marketing strategies |
Performance Criteria: |
4.1 Monitor product, pricing and distribution policies in relation to changes in the market, marking objectives and organisation requirements |
Learning Outcomes
Details of Learning Activities
1: Read topic one in the Learner Guide. Upon completion of topic one complete the self-assessment checklist from the learner guide. Once you have done this progress to the next topic and continue until all topics are completed.
2: Once you have read all of the topics and completed the self-assessments you are ready to do the online self-assessment. Please note that this is not an assessment task. The self-assessment will check your level of understanding of the unit and provide you with some feedback.
3: Refer to the Learning and Assessment Guide (LAG) items 2, 3, 8, 10 and 13. Familiarise yourself with the content
Teaching Schedule
SpecSavers Students are required to attend the appropriate blocks of learning as posted on Blackboard.
Topic 1: Establish a relationship with the client
Topic 2: Identify client information needs
Topic 3: Provide specific information
Topic 4: Provide prepared information to promote access to services
Learning Resources
Prescribed Texts
No Prescribed Text |
References
Other Resources
1. Learner guide HLTOPD405C
2. Learning and Assessment Guide – Year 1
3. Additional learning materials available through the Learning Hub
4. RMIT Library (www.rmit.edu.au/library)
Students should also be aware of the resources available to them at the Study and Learning Centre www.rmit.edu.au/studyandlearningcentre
Overview of Assessment
Assessment may consist of examinations, quizzes, practical demonstration, work based assessment or simulation, assignments and submission of your learning and assessment guide (workplace evidence portfolio).
Assessment Tasks
1. Marketing Assignment (due dates will be posted on Blackboard)
2. Online Quiz (due dates will be posted on Blackboard)
Assessment Matrix
Course Overview: Access Course Overview