Course Title: Research and apply graphic design techniques
Part B: Course Detail
Teaching Period: Term1 2014
Course Code: GRAP5337C
Course Title: Research and apply graphic design techniques
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C4322 - Certificate IV in Design
Course Contact : Ruth Wellington
Course Contact Phone: +61 3 9925 9417
Course Contact Email:ruth.wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
This course is delivered and assessed in conjunction with GRAP5339 Typography techniques and VART6279 Realise a creative project.
Course Description
In this unit you will develop the skills and knowledge required to research and apply techniques to produce graphic design work. It involves interpreting work briefs, organising resources, testing ideas, and refining approaches to a range of design challenges.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVGRD401A Research and apply graphic design techniques |
Element: |
1. Interpret graphic design briefs |
Performance Criteria: |
1.1 Correctly interpret the specifications of the brief . |
Element: |
2. Organise resources |
Performance Criteria: |
2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment. |
Element: |
3. Test graphic design approaches |
Performance Criteria: |
3.1 Produce a preliminary visual representation of the brief. |
Element: |
4. Produce graphic design work |
Performance Criteria: |
4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach. |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
In class activities may include:
class exercises
tutorials
practical demonstrations
workshops
group discussion
review and revision
peer learning
peer teaching and class presentations
teacher directed group activities/projects
workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision
Teaching Schedule
| Week | Graphic Design Techniques CUVGRD401A |
Learning Elements | Typography Techniques |
Learning Elements |
| 1 | Orientation and introduction to courses | 1-4 | Orientation and introduction to courses | 1-4 |
| 2 | Task 1GD: Market and *brand research and analysis for similar events | *Typographic brand research | ||
| 3 | ||||
| 4 | Task 1GD: The process of developing various approaches to visually defining the event and its public image. | *Typographic development | ||
| 5 | ||||
| 6 | Review Week | Review Week | ||
| 7 | Project 1GD: Music event branding *The design and production of a range of promotional merchandise for an original music based event |
*Typographic components generated for the event | ||
| 8 | ||||
| 9 | ||||
| 10 | ||||
| Mid program break 12-27 April | ||||
| 11 | *Cultural & design brand research | 1-4 | Task 1TT: Cultural and packaging research and analysis for food products. |
1-4 |
| 12 | ||||
| 13 | *Graphic design development | Task 2TT: The process of developing various branding components for the product’s name & packaging. | ||
| 14 | ||||
| 15 | Review Week | Review Week | ||
| 16 |
*Graphic components generated for the branding |
Project 1TT: Kulcha Pak Assessment |
||
| 17 | ||||
| 18 | ||||
| 19 | Assessment |
*Components from each task and project can be used where applicable to consolidate and/or moderate the final assessment/result in each course.
Learning Resources
Prescribed Texts
None required. |
References
Other Resources
You are advised to look at the Learning Hub at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. A range of learning resources and references are provided throughout the year. Additional information relating to this will be provided on an ongoing basis. A digital resource folder resides on network server. Further information regarding access to this is available in the ‘Computer Survival Kit’ provided during orientation.
You will require a personal storage device and tools as outlined in tool kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access of the library resources.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include practical tasks and projects.
GD project 1B - Magazine 50%
GD project 2B - Music event branding 50%
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has 1 x Summative project and 2 x formative tasks, which must be completed/submitted.
You are required to demonstrate all learning outcomes to a satisfactory standard.
2 x tasks (Formative) Task 1GD: Market and brand research and analysis of similar events. (due in Week 4)
Task 2GD: The process of developing various graphic & text components for an event (due in Week 7)
1 x project (Summative) Project 1GD: The generation of a range of promotional merchandise for an original music event. (due in Week 10)
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.
These are available through the course contact in Program administration.
Other Information
Attendance
The major aspect of your learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity for success.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects. Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special Consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Special consideration, appeals and discipline
Submissions
When submitting work for assessment you are required to complete a declaration of authorship. This must be done for every summative assessment task. This statement acknowledges that you are aware of the plagiarism implications. For non-digital submission use the printed form provided. For digital online submission please use e-Submission process. Information regarding the e-Submission process can be located e-submission
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity
Course Overview: Access Course Overview