Course Title: Research and apply graphic design techniques
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: GRAP5337C
Course Title: Research and apply graphic design techniques
School: 320T Architecture & Design
Campus: Brunswick Campus
Program: C4322 - Certificate IV in Design
Course Contact : Ruth Wellington
Course Contact Phone: +61 3 9925 9417
Course Contact Email:ruth.wellington@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
This course is delivered and assessed in conjunction with GRAP5339 Typography techniques and VART6279 Realise a creative project.
Course Description
In this unit you will develop the skills and knowledge required to research and apply techniques to produce graphic design work. It involves interpreting work briefs, organising resources, testing ideas, and refining approaches to a range of design challenges.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUVGRD401A Research and apply graphic design techniques |
Element: |
1. Interpret graphic design briefs |
Performance Criteria: |
1.1 Interpret the specifications of graphic design briefs |
Element: |
2. Organise resources |
Performance Criteria: |
2.1 Identify resources required for graphic design work, including work space, materials, tools and equipment |
Element: |
4. Produce graphic design work |
Performance Criteria: |
4.1 Create graphic designs using selected approach |
Element: |
3. Test graphic design approaches |
Performance Criteria: |
3.1 Produce preliminary visual representations |
Learning Outcomes
On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.
Details of Learning Activities
In class activities may include:
class exercises
tutorials
practical demonstrations
workshops
group discussion
review and revision
peer learning
peer teaching and class presentations
teacher directed group activities/projects
workshopping of student projects including peer/lecturer feedback
Out of class activities may include:
independent research
independent project based work
studio practice
online tutorials and activities
review and revision
Teaching Schedule
Typography Techniques and Graphic Design Techniques are delivered together as integrated projects.
The Realise a Creative Project course is assessed separately - see course guide for VART 6279C.
| Week | Learning program | Learning elements |
Learning elements CUVGRD401A Graphic Design GRAP5337C |
|
| 1 | Introduction to Courses + Creative Project and Folio stages |
1 - 4 | 1 - 4 | |
| 2 | Task 1TT - Type as image | |||
| 3 | Task 2TT - Text formatting | |||
| 4 | Project 1 - "Magazine Mark-up" |
|||
| 5 | Creative Project - Tumblr blog and Folio |
|||
| 6 | First Folio Week | |||
| 7 | Project 1 - Cover content & layout | |||
| 8 | Project 1 - Page content & layout |
|||
| 9 | Project 1 - Resolution and production | |||
| 10 |
Project 1 - Completion and submission Project 2 - "Music Festival" |
|||
| 11 | Task 1GD - Branding research | |||
| Mid semester break Sept 19 - Oct 4, inclusive | ||||
| 12 | Folio Update Week | |||
| 13 | Task 2GD - Event proposal + concept | |||
| 14 | Creative Project - Tumblr blog | |||
| 15 | Project 2 - Develop visual branding | |||
| 16 | Project 2 - Apply branding to items | 1 - 4 | 1 - 4 | |
| 17 | Project 2 - Resolve type and layouts | |||
| 18 | Final folio Week | |||
| 19 | Project 2 - Completion and submission | |||
| 20 | Creative Project -Tumblr blog submission | |||
| 21 | Assessment week |
Learning Resources
Prescribed Texts
None required |
References
A range of learning resources and references are provided throughout the year. |
Other Resources
You are advised to look at the Learning Hub (Blackboard) at myRMIT site and also for Google Docs and Google Groups via your student Google Account for ongoing updated information. Additional information relating to this will be provided on an ongoing basis.You will require a personal storage device and equipment and materials as outlined in the kit list.
Amongst the library’s electronic resources is the ability to access Lynda.com for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning.
RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software.
You will also have access of the library resources.
Overview of Assessment
Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include practical tasks and projects.
GD project 1B - Magazine 50%
GD project 2B - Music event branding 50%
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.
Assessment Tasks
Tasks in this course are either formative or summative. Feedback throughout the course may be written, verbal or a combination of both.
Formative tasks provide the basis for ongoing feedback and can be considered essential
building blocks for the more substantial summative assessment tasks and you should engage in all formative tasks.
This course has 2 x projects and 2 x GD tasks, which must be completed/submitted.
You are required to demonstrate all learning outcomes to a satisfactory standard.
2 x tasks Task 1GD: Branding research (due in Week 12)
Task 2GD: Concept ideation (due in Week 14)
2 x projects Project 1 - PART B - The design of cover graphics and other visual content and design for the magazine/publication (due in Week 10)
Project 2 - PART B - The branding concept and visual components for a music event and associated merchandise (due in Week 19)
At the completion of the course, grading will be offered in addition to, and after, competency based assessment.
Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment are:
CHD - Competent with High Distinction.
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved - Graded
DNS - Did Not Submit for Assessment
NYC - Not Yet Competent
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.
These are available through the course contact in Program administration.
Other Information
Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that you attend
all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to be successful in this course.
Feedback
You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on
how you can proceed to the next stage of developing your projects.
Student feedback at RMIT:
Pick the following link to access the Student feedback webpage
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential.
Pick the following link to access the Student progress policy webpage
Cover Sheet for Submissions
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications.
Pick the following link for Cover sheet for submission of works
Special consideration Policy
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration
Late Submission & Extensions
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor.
Extension form link – Application for extension of time
On Time Submission and Impact of Late Submission
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your overall grade for each assessment task.

 The following adjustments for late submission will be made: Grades will be reduced by 10% for each day (or part thereof), for the first two days. If submissions are three days or more late, the work will only be assessed as a pass or fail – it will not be graded. Submissions seven days or more late should still be handed in, however they will not be assessed and will be kept as a record only.
Academic Integrity and Plagiarism
RMIT University has a strict policy on plagiarism and academic integrity.
Pick the following link for more information Academic Integrity
Course Overview: Access Course Overview