Course Title: Research and apply graphic design techniques

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: GRAP5337C

Course Title: Research and apply graphic design techniques

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact: Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email: ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

This course is delivered and assessed in conjunction with GRAP5339 Typography techniques and VART6279 Realise a creative project.

Course Description

In this unit you will develop the skills and knowledge required to research and apply techniques to produce graphic design work. It involves interpreting work briefs, organising resources, testing ideas, and refining approaches to a range of design challenges.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD401A Research and apply graphic design techniques

Element:

1. Interpret graphic design briefs

Performance Criteria:

1.1 Correctly interpret the specifications of the brief . 1.2 Determine the user or client for the graphic design to inform design decisions. 1.3 Clarify specifications, parameters or constraints of the brief in consultation with relevant colleagues. 1.4 Source and evaluate information pertinent to the brief.

Element:

2. Organise resources

Performance Criteria:

2.1 Correctly identify the resources required for the graphic design, including work space, materials, tools and equipment. 2.2 Prepare and care for resources in accordance with safety requirements and organisational requirements. 2.3 Follow storage and inventory procedures in accordance with organisational procedures.

Element:

3. Test graphic design approaches

Performance Criteria:

3.1 Produce a preliminary visual representation of the brief. 3.2 Identify possible approaches to the design and establish criteria for the selection of the final approach. 3.3 Select appropriate materials, tools and equipment for the testing of approaches and techniques. 3.4 Test and experiment with a range of techniques and materials which might meet the requirements of the brief. 3.5 Evaluate testing processes against selection criteria and select the preferred approach based on the requirements of the brief. 3.6 Refine and accurately document the design approach based on testing processes.

Element:

4. Produce graphic design work

Performance Criteria:

4.1 Select and organise materials, tools and techniques for the graphic design in accordance with the design approach. 4.2 Produce the graphic design ensuring consistency with the selected approach and the brief. 4.3 Present the work in accordance with the brief specifications.

Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises
and industry style projects. You will also be required to undertake independent study.

In class activities will include:

  • typographic/graphic design exercises
  • peer teaching and class presentations
  • group discussion and/or activities
  • teacher directed activities/projects
  • ‘workshopping’ of student projects

 

Out of class activities will include:

  • online and primary research
  • sourcing relevant reference materials
  • sourcing relevant project resources
  • independent project based work
  • student directed activities/projects


Teaching Schedule

 

Week

Learning Activity

LE - Type Techs

LE - Graphic Design Techs

1

Introduction to 3 courses + Task 1TT - Type manipulation and expression

 

 

 

 

1 - 4

 

 

 

 

1 - 4

2

Task 2TT - Type formatting & terminology

3

Project 1 - "Magazine Mark-up"
PART A - Typographic components PART B - Graphic design components
The design and layout for a magazine masthead and cover design, and a double page spread for an article

4

Project 1 – Part A&B design process/development

5

No class

6

First Folio Week

 

 

7

Project 1 – Part A&B design process/development

 

1 - 4

 

1 - 4

8

Project 1 – Part A&B production & presentation

9

Project 1 – Part A&B production & presentation

10

Project 2 - "Music Festival"

PART A - Typographic components   PART B - Graphic design components
The branding concept, name and graphics for an original music
event and associated merchandise. Project 1 due in

 

 

 

1 - 4

 

 

 

1 - 4

11

Task 1GD - Branding research

 

Mid program break: Sept 17 – Oct 2 inclusive

12

Folio Update Week

 

 

13

Task 2GD – Concept/theme ideation

 

 

1 - 4

 

 

1 - 4

14

Project 2 – Part A&B design process/development

15

Project 2 – Part A&B design process/development

16

Project 2 – Part A&B production & presentation

17

Project 2 due in

18

Final Folio Week

 

 

19

Review and final submissions

1 - 4

1 – 4

20

Assessment week


Learning Resources

Prescribed Texts


References


Other Resources

Additional resources, materials and handouts will be distributed, either in class or via the course Blackboard portal.


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include practical tasks and projects.
GD project 1B - Magazine 50%
GD project 2B - Music event branding 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Assessment activities in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment outcomes. Summative project/s in this unit are given a qualitative assessment. To demonstrate competency in this course you need to engage in the assessment activities and complete them to a competent standard, or show equivalent evidence.

2 x tasks              Task 1GD: Event branding research
                            Task 2GD: Concept ideation/proposal
                                                  
2 x projects          Project 1: "Magazine Mark-up" – Part B - The design aspects of this publication, including a cover graphics, typography, layout of components, etc. (Due in Week 10)
                             Project 2: "Music Festival" – Part B - The visual content for the branding of an event, including graphic, typographic and photographic elements (Due in Week 17)

Course Grade Table

(Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment)

CHD          Competent with High Distinction
CDI            Competent with Distinction
CC             Competent with Credit
CAG          Competency Achieved - Graded
CA             Competency Achieved - Ungraded
NYC           Not Yet Competent
DNS           Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.

These are available through the course contact person/s listed above.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration: www.rmit.edu.au/students/specialconsideration/online
Cover Sheet or Submission Declaration
You must complete a submission cover sheet or agree to the submission declaration on Blackboard for all work submitted. By doing this you are acknowledging that you are aware of the plagiarism implications.
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to www1.rmit.edu.au/students/academic-integrity

Course Overview: Access Course Overview