Course Title: Use typography techniques

Part B: Course Detail

Teaching Period: Term2 2016

Course Code: GRAP5339C

Course Title: Use typography techniques

School: 320T Architecture & Design

Campus: Brunswick Campus

Program: C4322 - Certificate IV in Design

Course Contact: Ruth Wellington

Course Contact Phone: +61 3 9925 9417

Course Contact Email: ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

This course is delivered and assessed in conjunction GRAP5337 Graphic design techniques and VART6279 Realise a creative project.

Course Description

In this unit you will develop the skills and knowledge required to use typography techniques in design work. It includes a general knowledge of typography and its application to different design briefs.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVGRD302A Use typography techniques

Element:

1. Prepare to undertake typographic work

Performance Criteria:

1.1 With reference to briefing documentation, clarify design requirements for typographic work in consultation with relevant personnel 1.2 Source reference material on typography pertinent to the brief 1.3 Confirm equipment, materials and work space requirements 1.4 Take account of the requirements for different publication processes when planning work 1.5 Set up work space and equipment with due regard to safety considerations and organisational procedures

Element:

2. Test and explore a range of typographical techniques

Performance Criteria:

2.1 Identify possible approaches to typography design and establish criteria for the selection of a final approach 2.2 Select appropriate materials, tools and equipment for the testing of approaches and techniques 2.3 Trial typography techniques that may meet the requirements of the brief 2.4 Evaluate trialling against criteria and select the preferred design approach

Element:

3. Complete typographic work

Performance Criteria:

3.1 Develop the typographic work ensuring consistency with the selected approach and the brief 3.2 Review work in progress against project objectives and specifications 3.3 Seek and use feedback on work in progress to make adjustments to typographic work as required

Element:

4. Ensure quality of typographic output

Performance Criteria:

4.1 Check that typography meets the requirements of the brief, including grammar and technical production and/or printing requirements 4.2 Finalise operations in line with organisational procedures 4.3 Present completed work within agreed time and quality parameters to feedback

Learning Outcomes


On successful completion of this course, you will have developed and applied the skills and knowledge required to demonstrate your competency in the above elements.


Details of Learning Activities

Learning activities will take place in a studio, workshop or classroom using industry standard tools and resources. You will complete exercises
and industry style projects. You will also be required to undertake independent study.

In class activities will include:

  • typographic/graphic design exercises
  • peer teaching and class presentations
  • group discussion and/or activities
  • teacher directed activities/projects
  • ‘workshopping’ of student projects

 

Out of class activities will include:

  • online and primary research
  • sourcing relevant reference materials
  • sourcing relevant project resources
  • independent project based work
  • student directed activities/projects


Teaching Schedule

 

Week

Learning Activity

LE - Type Techs

LE - Graphic Design Techs

1

Introduction to 3 courses + Task 1TT - Type manipulation & expression

 

 

 

 

1 - 4

 

 

 

 

1 - 4

2

Task 2TT - Type formatting & terminology

3

Project 1 - "Magazine Mark-up"
PART A - Typographic components PART B - Graphic design components
The design and layout for a magazine masthead and cover design, and a double page spread for an article

4

Project 1 – Part A&B design process/development

5

No class

6

First Folio Week

 

 

7

Project 1 – Part A&B design process/development

 

1 - 4

 

1 - 4

8

Project 1 – Part A&B production & presentation

9

Project 1 – Part A&B production & presentation

10

Project 2 - "Music Festival"

PART A - Typographic components   PART B - Graphic design components
The branding concept, name and graphics for an original music
event and associated merchandise. Project 1 due in

 

 

 

1 - 4

 

 

 

1 - 4

11

Task 1GD - Branding research

 

Mid program break: Sept 17 – Oct 2 inclusive

12

Folio Update Week

 

 

13

Task 2GD – Concept/theme ideation

 

 

1 - 4

 

 

1 - 4

14

Project 2 – Part A&B design process/development

15

Project 2 – Part A&B design process/development

16

Project 2 – Part A&B production & presentation

17

Project 2 due in

18

Final Folio Week

 

 

19

Review and final submissions

1 - 4

1 – 4

20

Assessment week


Learning Resources

Prescribed Texts


References


Other Resources

Additional resources, materials and handouts will be distributed, either in class or via the course Blackboard portal.


Overview of Assessment

Assessment is on-going throughout the course. Assessment will incorporate a range of methods to assess performance and the application of knowledge and skills and will include tasks and projects.

Assessment tasks are:
Type project 1A - Magazine 50%
Type project 2A - Music event branding 50%

An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

Assessment activities in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered essential building blocks for the more substantial summative assessment outcomes. Summative project/s in this unit are given a qualitative assessment. To demonstrate competency in this course you need to engage in the assessment activities and complete them to a competent standard, or show equivalent evidence.

2 x tasks              Task 1TT: Type manipulation & expression
                            Task 2TT: Type formatting & terminology
                                                  
2 x projects          Project 1: "Magazine Mark-up" – Part A - The typographic components for this publication, including a masthead, coverlines & text formatting (Due in Week 10)
                             Project 2: "Music Festival" – Part A - The typographic components for the branding of an event, including name and any formatted text (Due in Week 17)

Course Grade Table

(Grades which apply to courses delivered in accordance with competency-based assessment, but which also use graded assessment)

CHD          Competent with High Distinction
CDI            Competent with Distinction
CC             Competent with Credit
CAG          Competency Achieved - Graded
CA             Competency Achieved - Ungraded
NYC           Not Yet Competent
DNS           Did Not Submit for Assessment


Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency.

These are available through the course contact person/s listed above.

Other Information

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT
Student Progress
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration: www.rmit.edu.au/students/specialconsideration/online
Cover Sheet or Submission Declaration
You must complete a submission cover sheet or agree to the submission declaration on Blackboard for all work submitted. By doing this you are acknowledging that you are aware of the plagiarism implications.
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to www1.rmit.edu.au/students/academic-integrity

Course Overview: Access Course Overview