Course Title: Research international markets
Part B: Course Detail
Teaching Period: Term2 2016
Course Code: MKTG7894C
Course Title: Research international markets
School: 650T Vocational Business Education
Campus: City Campus
Program: C4359 - Certificate IV in International Trade
Course Contact: Tim Wallis
Course Contact Phone: +61 3 9925 5423
Course Contact Email: timothy.wallis@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Doug Bell
Nominal Hours: 50
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes skills and knowledge required to undertake market research to select international markets to pursue.
It applies to individuals working with minimal supervision but with support and assistance of a more senior person within the organisation.
The activities focus on the target market and involve communication and executing tasks across cultural and geographic barriers.
The tasks involved in marketing goods and services internationally include selecting and implementing appropriate marketing activities, and monitoring and reviewing marketing performance.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBMKG415 Research international markets |
Element: |
1. Collect information about target markets |
Performance Criteria: |
1.1 Identify target markets to research as new international markets from brief or manager 1.2 Confirm information requirements for market research 1.3 Seek assistance as required, with sourcing and accessing required information 1.4 Identify and access sources of required information |
Element: |
2. Investigate trends in target markets |
Performance Criteria: |
2.1 Collate required information from information sources 2.2 Apply statistical analysis tools to information to identify trends 2.3 Seek assistance as required, with analysing required information 2.4 Investigate causal influences 2.5 Document and report identified trends and causal influences to relevant personnel within organisation |
Element: |
3. Utilise data in decision-making |
Performance Criteria: |
3.1 Base decision-making on available data 3.2 Check consistency of decision-making against data, and document rationale for decision-making on markets to pursue 3.3 Document and report recommendations to relevant personnel within organisation |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to undertake market research to select international markets to pursue.
Details of Learning Activities
- A range of in class activities, workshops and case studies are included in the learning activities for this course.
Teaching Schedule
| Week Number | Date | Topic | |
| 1 | 4th July |
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| 2 | 11th July |
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| 3 | 18th July |
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| 4 | 25th July |
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| 5 | 1st August | Outcomes – Key issues
SWOT Analysis. Making it work. Turning the Key issues into a SWOT Discuss examples |
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| 6 | 8th August |
Assessment One Workshop | |
| 7 | 15th August |
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| 8 | 22nd August |
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| 29th August |
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| 9 | 5th September |
Place Price Case Study |
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| 10 | 12th September | Pitstop presentations. | |
| 11 | 19th September |
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| 12 | 26th September | Assessment Workshop. Free time. | |
| 13 | 3rd October |
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| 14 | 10th October |
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| 15 | 17th October | Resubmissions | |
| 16 | 24th September | Student counselling and feedback. |
This course is co-delivered and co-assessed with MKTG7894C Research International Markets
Learning Resources
Prescribed Texts
References
Other Resources
Students will be provided with appropriate resources throughout the semester.
Overview of Assessment
This course is co-delivered and co-assessed with MKTG7895C Market Goods & Services Internationally
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
Performance Evidence
Evidence of the ability to:
- identify and document trends in target market
- apply statistical analysis to validate trends
- document decision-making processes based on available data.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
- discuss cultural aspects relevant to international markets researched
- compare and contrast market research techniques and tools
- outline required formats for reporting research outcomes
- identify and list external and internal information sources related to international markets.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
This course is co-delivered and co-assessed with MKTG7894C Research International Markets. Students must complete all three assessment tasks to be deemed competent.
Assessment Task 1 – Research the market
Date handed out: Week 2
Date and time due: Week 6
Group or Individual: Group, maximum 3 students
Purpose:
The purpose of this assessment is for the student to demonstrate the skills needed to use various resources to research an international market for its business potential. This work will be used to develop the strategies discussed in Assessment Two.
Requirements:
Students are to select a product or service, and an international market from a list provided, identify appropriate resources to research the category in that market and write a report that addresses various criteria as listed in the detailed brief. The report should not exceed 3000 words, excluding tables, graphs and visuals.
This work will be used to develop the strategies discussed in Assessment Two.
Assessment Task 2 – A Launch Strategy
Date handed out: Week 7
Date and time due: Week 12
Group or Individual: Group, maximum three students..
Purpose:
The purpose of this assessment is for students to apply their knowledge of strategies and process to a ‘live’ product or service launching into a real market.
Requirements:Students are to develop the marketing strategies needed to launch their chosen product or service into their chosen market. A basic Implementation and monitoring plan is also required. A document of between 3000 and 4000 words is required.
Each team is also required to make an eight to ten minute presentation, using visuals, in Week 10 – a ‘Pit Stop’ that details the work completed, the plans and responsibilities for the remaining work.
Assessment Task 3 – The Quiz
Date handed out: Week 12
Date and time due: Week 14
Group or Individual: Individual
Purpose:
The purpose of this assessment is for students to demonstrate that they understand the various theories and processes involved in marketing new products in other countries.
Requirements:
Each team will participate in a discussion with the teacher about their two assessments, answering questions and explaining elements the teacher chooses. This means students will have to be familiar with all the content of the assessments, not just the sections they contributed. Students will be graded individually.
Assessment Matrix
Marking Guide (competency):
Vocational Education and Training (VET) is based on current industry needs and the focus on preparing you for the workplace. Because VET courses are informed by practical application of knowledge and skills, they are based on a system known as ‘competency based training’ (CBT). So when you are assessed in VET it is about whether you are competent to do the job, as well as having a firm grasp on the knowledge and skills required to do that job, as opposed to traditional curriculum based education settings that are often based on knowledge retention.
You need to demonstrate you are competent in each element of the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you whether you are competent or not and how well you are performing. Once competent in all elements of the unit you receive a competency grading.
Marking Guide (Grading)
After achieving competency we then grade your performance in the unit; this gives you the opportunity to have the level of your performance formally recognized against industry standards and employability skills.
You will be provided with an assessment matrix in the assessments area of the unit blackboard shell. Generally, your grading will be assessed against how well you:
• Perform the activities as required by the learning elements of this unit of competency.
• Demonstrate the required knowledge for this unit of competency.
• Execute the required skills for this unit of competency.
• Demonstrate your employability skills through contribution to learning activities related to this assessment, timeliness, use of technology and teamwork.
Final Grades table:
CHD - Competent with High Distinction
CDI - Competent with Distinction
CC - Competent with Credit
CAG - Competency Achieved – Graded
NYC - Not Yet Competent
DNS - Did Not Submit for assessment
Other Information
Late Submission Procedures
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.
If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information: http://www.rmit.edu.au/students/assessment/extension
Form to use: http://mams.rmit.edu.au/seca86tti4g4z.pdf
Where an extension of greater than seven days is needed, you must apply for special consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: http://www.rmit.edu.au/browse;ID=g43abm17hc9w
Form to use: http://mams.rmit.edu.au/8a5dgcaqvaes1.pdf
Resubmissions (VET Programs):
If you are found to be unsuccessful in a Course Assessment Task you will be allowed one resubmission only. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. The highest grade you will receive if your resubmission is successful is “CAG”.
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Adjustments to Assessment:
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:
More Information: http://rmit.edu.au/browse;ID=7usdbki1fjf31
Course Overview: Access Course Overview