Course Title: Perform media calculations

Part A: Course Overview

Program: C4360 Certificate IV in Marketing

Course Title: Perform media calculations

Portfolio: BUS Portfolio Office

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7902C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet

 VE 2016,
Term1 2016

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au



Course Description

This unit describes skills and knowledge required to calculate media costings, perform media ratings using mathematical techniques, and present findings.

It applies to individuals in an entry-level position in a media buying within an advertising team or media organisation, who conduct media calculations to provide quantitative analysis of the effectiveness of advertisements.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBADV405 Perform media calculations

Elements:

1 Evaluate advertising media budget

2 Calculate electronic media rating points

3 Apply mathematical functions to advertising media tasks and problems

4 Present media calculations

Learning Outcomes

This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to calculate media costings, perform media ratings using mathematical techniques, and present findings.


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

Performance Evidence

You must provide evidence of the ability to:

  • use mathematical techniques to calculate and present media costings and electronic media ratings to advertise a product or service
  • use appropriate technology.

Knowledge Evidence

To complete the unit requirements safely and effectively, you must:

  • identify sources of media and comparative data
  • explain media calculation principles and practices
  • explain functions used in software packages to perform media calculations
  • identify and explain key provisions of relevant legislation, codes of practice and national standards affecting advertising
  • describe ethical principles that apply to advertising.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.