Course Title: Integrate colour theory and design processes
Part B: Course Detail
Teaching Period: Term1 2017
Course Code: GRAP5384C
Course Title: Integrate colour theory and design processes
School: 340T Art
Campus: City Campus
Program: C4373 - Certificate IV in Photography and Photo Imaging
Course Contact: Program Administration
Course Contact Phone: +61 3 9925 4815
Course Contact Email: mcvet@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Teacher: Peter McDonald
peter.mcdonald2@rmit.edu.au
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will cover the skills and knowledge to be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
CUAACD401 Integrate colour theory and design processes |
Element: |
1. Research information on colour theory and design processes |
Performance Criteria: |
1.1 Identify and access relevant sources of information on colour theory and design processes 1.2 Research historical and contemporary approaches to colour and design in the context of a work project 1.3 Evaluate information to determine how colour theory and design may be integrated into the design process 1.4 Consider intellectual property and other legislative requirements relevant to design processes |
Element: |
2. Communicate ideas through the application of colour and design theory |
Performance Criteria: |
2.1 Experiment with selected materials, tools and equipment to determine new ways in which colour theory and design processes may be integrated 2.2 Explore and develop new ideas through a process of experimentation 2.3 Achieve solutions by working with the elements and principles of design and different aspects of colour |
Element: |
3. Evaluate design work |
Performance Criteria: |
3.1 Reflect on own application of design process and success in communicating concepts 3.2 Identify areas for future improvement, especially in terms of own skill development 3.3 Discuss completed work with others and respond positively to feedback |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to demonstrate competency in the above elements. You will be able to work with and solve design challenges in project work by utilising and applying the principles of design and colour theory.
Details of Learning Activities
In class learning activities include, but are not limited to:
- lectures & tutorials
- class exercises
- class presentations
- group discussion
- online research
- work shopping of students’ own projects
Out of class activities include, but are not limited to:
- research (online /library /public displays/galleries) independent project based work
Teaching Schedule
Please note: While your teacher will cover all the material in this schedule, the order is subject to change depending on class needs and availability of speakers and resources.
|
GRAP5384C |
Assignment 3: |
Assessment Deadlines |
Week |
Lecture/In-class work |
Tutorial/Activity/Exercise |
|
7
|
Briefing: Assessment overview
Lecture: – Colour, form & content - Brochure design – Part 2: Basic Typography
Project work |
Access Blackboard Download brief
Exercises (in-class):
Tutorial: Review Applications of InDesign: – multiple paged documents/facing pages – use of margins bleed and crops – use of text boxes
Project work: – Initiate research – Develop design approach |
|
8
|
Lecture: – Review of Moodboards
Teacher consults
Project work |
Tutorial: Review Applications of InDesign: – multiple paged documents/master pages – Applying Typography to Shape - Objects/customising Textboxes
Project work: – Develop Moodboard* – Begin Brochure Report documentation – optimising images for print outcome – review of links palette *include correct copyright attribution DRAFT SUBMISSION Project Proposal and Research must be presented to Teacher in class |
|
9 |
Teacher consults
Group feedback session – review of Moodboard & rough designs
Project work |
Tutorial: Reviewing InDesign: – Refining text, image and graphics – Highlight the use of CMYK image formats – Troubleshooting
Project work: – Refine design approach based on feedback – Continue Brochure Report documentation DRAFT SUBMISSION Present Architecture Brochure Layout Sketches & Show Report Progress to Teacher in class
Develop Final Draft Architecture Brochure |
|
10 |
Review of final submission items
Teacher consults
Project work |
Tutorial: Reviewing InDesign. – pre-press file checks – packaging files – exporting and checking final files (pdf) for screen and print
Project work: Resolve final design and report, responding to feedback
|
Graded Assessment: Submission: Architecture Brochure Final Teacher will provide feedback for any changes to be made.
|
11
|
Introduction to Branding
Briefing: A Brand Called You Assessment Overview
Lectures: - Part 1: Developing a Brand Identity - Colour, Form and content – Branding - Overview of creative tools, materials, equipment and process |
Tutorial: Reviewing InDesign. - Setting up InDesign for Presentation - Review of inserting images, text, graphics
Project work: - Idea generation – collect research/ reference images* - Brand Name and Philosophy Statement
*include correct copyright attributions |
|
|
MID SEMESTER BREAK: 2 WEEKS |
|
|
12 |
Lecture: - Part 2: Developing a Brand Identity - Part 3: Basic Typography - Creating Professional Presentations |
Tutorial: Reviewing InDesign. Development of proposal presentation – review of key InDesign tools
Project work: - Develop Mood Board* - Develop 4 rough Logo Designs *include correct copyright attributions Assessment 2 - Brand Identity DRAFT Review: |
|
13 |
Lecture: - Typography – visual representation and verbal meaning Group Feedback Session – review of Moodboard and Rough Designs
Project Work |
Tutorial: - Tools/Process for development of your logo design - Applying your logo onto assets
Project work: - Integrate feedback into Moodboard and further develop logo designs. - Continue development of proposal *include correct copyright attributions Assessment 2 - Brand Identity DRAFT Review: Group Feedback Session |
|
14 |
Review of Proposal Items
Teacher Consults
Project Work |
Tutorial: Reviewing InDesign - Exporting PDF’s from InDesign
Project work: - Further Develop Proposal for Draft Submission Assessment 2 - Brand Identity DRAFT Review: Upload DRAFT proposal to Blackboard for review |
|
15 |
Teacher Consults
Project Work |
Project work: Completion of project work and submission |
Graded Assessment: Submission:Brand Identity Proposal |
16 |
Assessment and Feedback |
|
|
Learning Resources
Prescribed Texts
References
Other Resources
OTHER RESOURCES
RMIT has a range of equipment available for students to use to complete their assignments including access to RMIT labs with computers, server storage space and required software to complete exercises and assignments. Many students prefer to also have their own personal computer with current Photoshop, InDesign and Adobe editing software as well as personal data storage devices (generally a minimum of two).
RMIT will also provide you with resources and tools for learning in this course through our online system. You are advised to look at the course Blackboard site for ongoing updated information and to make use of RMIT’s library database facilities.
Overview of Assessment
Assessment is ongoing throughout the course and will include both project work and presentation of a personal brand that students will develop for themselves. You will use Adobe InDesign and other complementary applications to present your assessment.
Assessment Tasks
To demonstrate competency in this course you will need to complete the following assessments to a satisfactory standard.
You will receive feedback on all assessments and where indicated, you will receive a grade. Graded assessment tasks are equally weighted and will determine your final result for this course.
-
Graded Assessment
Assignment 1: Architecture Publication
DueWeek 10
With a clear concept direction, produce a publication based on your own Architecture photography and document your design process.
-
Graded Assessment
Assignment 2 Final: Brand Identity
Due Weeks 15
Develop a brand identity for your own photography practice – research historical and contemporary designers to influence and inform your design process.
Grades which apply to courses delivered in accordance with competency based assessment, but which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Results which apply to courses delivered in accordance with competency based assessment, but not graded.
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration.
Other Information
REFERENCES
Hillman Curtis. MTIV: Process, Inspiration and Practice for the New Media Designer. New Riders Publishing. USA. 2002
Dabner et. al., 2010, Graphic Design School, Thames and Hudson
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Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: http://www1.rmit.edu.au/students
Cover Sheet for Submissions:
You must complete and sign a submission cover sheet for every piece of submitted work, including online submissions.
http://www1.rmit.edu.au/browse;ID=x3ddsmsrwa1hz
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
http://www1.rmit.edu.au/browse;ID=qwxbqbg739rl1
Student Progress:
Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.
http://www1.rmit.edu.au/students/acadprogress
Adjustments to Assessment (eg. applying for an extension of time):
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.
http://www1.rmit.edu.au/browse;ID=kehn9bz22r41
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
http://www1.rmit.edu.au/students/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
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Course Overview: Access Course Overview