Course Title: Coordinate visual merchandising activities

Part A: Course Overview

Program: C4375 Certificate IV in Optical Dispensing

Course Title: Coordinate visual merchandising activities

Portfolio: SEH Portfolio Office

Nominal Hours: 35

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Terms

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG8038C

City Campus

TAFE

174T School of VE Engineering, Health & Science

Face-to-Face or Internet

Term2 2019,
Term2 2020

Course Contact: Jade Cusworth

Course Contact Phone: +61 3 9925 8382

Course Contact Email: jade.cusworth@rmit.edu.au



Course Description

This unit describes the performance outcomes, skills and knowledge required to coordinate store visual merchandising activities and ensure adherence to organisational standards, policies and procedures for the display of merchandise.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

SIRRMER003 Coordinate visual merchandising activities

Elements:

1. Coordinate visual merchandise requirements.

2. Supervise visual merchandise activities.

3. Review impact of visual merchandise activities.

3. Review impact of visual merchandise activities.


Learning Outcomes

Element 1. Coordinate visual merchandise requirements.

1.1.Access and interpret organisational visual merchandising guidelines, and policies and procedures.

1.2.Communicate visual merchandising standards and display requirements to team members.

1.3.Plan appropriate timing for producing and dismantling visual merchandise displays.

1.4.Communicate roles and responsibilities for visual merchandising to team members.

1.5.Plan and coordinate promotional and special event displays as directed by management.

 

Element 2. Supervise visual merchandise activities.

2.1.Supervise construction and maintenance of displays to achieve balance and visual impact.

2.2.Ensure display information accurately depicts product or service being promoted.

2.3.Ensure displays are completed with minimum disruption to customer service and traffic flow.

2.4.Ensure displays meet organisational standards and visual merchandise guidelines.

2.5.Regularly monitor replenishment of merchandise and rotation of stock and take action to ensure optimal stock levels as required.

 

Element 3. Review impact of visual merchandise activities.

3.1.Evaluate promotions or special event displays and determine impact on sales results.

3.2.Report on visual merchandising activities to relevant personnel and make suggestions for improvements as required.

 


Overview of Assessment

Assessment Task 1: Report

Assessment Task 2: Portfolio