Course Title: Coordinate visual merchandising activities

Part B: Course Detail

Teaching Period: VE 2020

Class Number: All

Class Section: All

For flexible terms and optional semesters, a Part B course guide may have been published for the entire teaching period, or for the specific class number in which you are enrolled. If there is no Part B course guide published for your specific class number, please refer to the guide for the teaching period in which you are enrolled. Enrolment Online is the definitive source for details regarding your class enrolment.

Course Code: MKTG8038C

Course Title: Coordinate visual merchandising activities

School: 174T School of VE Engineering, Health & Science

Campus: City Campus

Program: C4375 - Certificate IV in Optical Dispensing

Course Contact: Jade Cusworth

Course Contact Phone: +61 3 9925 8382

Course Contact Email: jade.cusworth@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Ralph Richter: ralph.richter@rmit.edu.au

Nominal Hours: 35

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the performance outcomes, skills and knowledge required to coordinate store visual merchandising activities and ensure adherence to organisational standards, policies and procedures for the display of merchandise.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

SIRRMER003 Coordinate visual merchandising activities

Element:

1. Coordinate visual merchandise requirements.

Performance Criteria:

1.1.Access and interpret organisational visual merchandising guidelines, and policies and procedures. 

1.2.Communicate visual merchandising standards and display requirements to team members.

1.3.Plan appropriate timing for producing and dismantling visual merchandise displays.

1.4.Communicate roles and responsibilities for visual merchandising to team members.

1.5.Plan and coordinate promotional and special event displays as directed by management.

Element:

2. Supervise visual merchandise activities.

Performance Criteria:

2.1.Supervise construction and maintenance of displays to achieve balance and visual impact.

2.2.Ensure display information accurately depicts product or service being promoted.

2.3.Ensure displays are completed with minimum disruption to customer service and traffic flow.

2.4.Ensure displays meet organisational standards and visual merchandise guidelines.

2.5.Regularly monitor replenishment of merchandise and rotation of stock and take action to ensure optimal stock levels as required.

Element:

3. Review impact of visual merchandise activities.

Performance Criteria:

3.1.Evaluate promotions or special event displays and determine impact on sales results.

3.2.Report on visual merchandising activities to relevant personnel and make suggestions for improvements as required. 

Element:

3. Review impact of visual merchandise activities.

Performance Criteria:

3.1.Evaluate promotions or special event displays and determine impact on sales results.

3.2.Report on visual merchandising activities to relevant personnel and make suggestions for improvements as required. 


Learning Outcomes


Element 1. Coordinate visual merchandise requirements.

1.1.Access and interpret organisational visual merchandising guidelines, and policies and procedures.

1.2.Communicate visual merchandising standards and display requirements to team members.

1.3.Plan appropriate timing for producing and dismantling visual merchandise displays.

1.4.Communicate roles and responsibilities for visual merchandising to team members.

1.5.Plan and coordinate promotional and special event displays as directed by management.

 

Element 2. Supervise visual merchandise activities.

2.1.Supervise construction and maintenance of displays to achieve balance and visual impact.

2.2.Ensure display information accurately depicts product or service being promoted.

2.3.Ensure displays are completed with minimum disruption to customer service and traffic flow.

2.4.Ensure displays meet organisational standards and visual merchandise guidelines.

2.5.Regularly monitor replenishment of merchandise and rotation of stock and take action to ensure optimal stock levels as required.

 

Element 3. Review impact of visual merchandise activities.

3.1.Evaluate promotions or special event displays and determine impact on sales results.

3.2.Report on visual merchandising activities to relevant personnel and make suggestions for improvements as required.

 


Details of Learning Activities

This unit describes the skills and knowledge required to follow merchandising display guidelines, and organisational policies and procedures to coordinate visual merchandise activities , including an existing merchandise range and a new merchandise range. 

 
Students will learn by online lectures to cover theoretical and practical concepts in the course to apply their skills and knowledge to work during online based learning and in real life situations.


Observations of performance in the workplace and industry placement or simulated environment will be a valuable part of your learning experience.


Tutorial activities (individually and in teams) to discuss, critique and consolidate your ideas and extend your understanding around key concepts within specific topics.


Self directed study time to enhance and strengthen your knowledge and understanding of theoretical concepts.


To further facilitate learning, students are strongly encouraged to use a range of communication tools between themselves and their course instructor as well as between themselves and fellow students.


Teaching Schedule

Session 4: 19th - 23rd October 2020


Learning Resources

Prescribed Texts


References


Other Resources


Overview of Assessment

Assessment Task 1: Report

Assessment Task 2: Portfolio

 


Assessment Tasks

Assessment Task 1: Report: Plan and coordinate a merchandising display Due 22nd November 2020

Assessment Task 2: Portfolio: Observation Checklist Due 7th February 2020


Assessment Matrix

Course Overview: Access Course Overview