Course Title: Coordinate visual merchandising activities
Part B: Course Detail
Teaching Period: Term2 2020
Course Code: MKTG8038C
Course Title: Coordinate visual merchandising activities
School: 174T School of VE Engineering, Health & Science
Campus: City Campus
Program: C4375 - Certificate IV in Optical Dispensing
Course Contact: Jade Cusworth
Course Contact Phone: +61 3 9925 8382
Course Contact Email: jade.cusworth@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 35
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the performance outcomes, skills and knowledge required to coordinate store visual merchandising activities and ensure adherence to organisational standards, policies and procedures for the display of merchandise.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
SIRRMER003 Coordinate visual merchandising activities |
|
Element: |
1. Coordinate visual merchandise requirements. |
|
Performance Criteria: |
|
|
Element: |
2. Supervise visual merchandise activities. |
|
Performance Criteria: |
|
|
Element: |
3. Review impact of visual merchandise activities. |
|
Performance Criteria: |
|
|
Element: |
3. Review impact of visual merchandise activities. |
|
Performance Criteria: |
|
Learning Outcomes
Element 1. Coordinate visual merchandise requirements.
1.1.Access and interpret organisational visual merchandising guidelines, and policies and procedures.
1.2.Communicate visual merchandising standards and display requirements to team members.
1.3.Plan appropriate timing for producing and dismantling visual merchandise displays.
1.4.Communicate roles and responsibilities for visual merchandising to team members.
1.5.Plan and coordinate promotional and special event displays as directed by management.
Element 2. Supervise visual merchandise activities.
2.1.Supervise construction and maintenance of displays to achieve balance and visual impact.
2.2.Ensure display information accurately depicts product or service being promoted.
2.3.Ensure displays are completed with minimum disruption to customer service and traffic flow.
2.4.Ensure displays meet organisational standards and visual merchandise guidelines.
2.5.Regularly monitor replenishment of merchandise and rotation of stock and take action to ensure optimal stock levels as required.
Element 3. Review impact of visual merchandise activities.
3.1.Evaluate promotions or special event displays and determine impact on sales results.
3.2.Report on visual merchandising activities to relevant personnel and make suggestions for improvements as required.
Details of Learning Activities
A combination of activities will support students learning in this course, such as:
• Face to face and or online lectures to cover theoretical and practical concepts for each topic in the course
• Students will learn to apply their skills and knowledge to work integrated learning (WIL), during simulations and classroom based
learning
• Observations of performance in the workplace and industry placement or simulated environment will be a valuable part of your
learning experience
• Tutorial activities (individually and in teams) to discuss, debate, critique and consolidate your ideas and extend your understanding
around key concepts within specific topics
• Online discussion and activities support you to collaborate with other students in your course and debate and debate and discuss
ideas
• Self directed study time to enhance and strengthen your knowledge and understanding of theoretical concepts
• To further facilitate learning, students are strongly encouraged to use a range of communication tools between themselves and their
course instructor as well as between themselves and fellow students by using the online learning platform
Teaching Schedule
|
Course Schedule: SIRRMER003/MKTG8038C Coordinate visual merchandising activities Semester 2: 2020 | |||
Week |
Topic |
Readings & Activities |
Assessment |
Week 1 |
Establish the Retail Store Image
|
PowerPoint |
|
Week 2 |
Communicate with the store’s target consumers |
PowerPoint |
|
Week 3 |
Creating effective retail displays Good visual displays |
PowerPoint |
|
Mid-Sem Break |
|
|
|
Week 4 |
Window displays Shelf displays Stock displays |
PowerPoint |
|
Week 5 |
City walkabout |
“Explore Melbourne Emporium” |
|
Week 6 |
Improving customer traffic flow Showcase products |
PowerPoint |
|
Week 7 |
Australian Consumer Law |
PowerPoint |
|
Week 8 |
Revision |
|
|
Week 9 |
Revision |
|
|
Week 10 |
Assessment due: See Canvas for dates |
|
Assessment task 1 Assessment task 2 |
Learning Resources
Prescribed Texts
References
Other Resources
Overview of Assessment
Assessment Task 1: Report
Assessment Task 2: Portfolio
Assessment Tasks
Assessment task 1: Report - Plan and coordinate a merchandising display
Assessment task 2: Portfolio - Pt 1_Plan and coordinate visual merchandising activities
Pt 2_Supervise visual merchandising activities
Assessment Matrix
Other Information
Important information regarding Assessment Tasks:
Each individual assessment may only be resubmitted once.
Resubmissions are not automatic and will only be approved at the discretion of the Program Coordinator, after consultation with the teacher.
All students will be contacted with 7 days by their course coordinator in regards to resubmission completion dates.
Please note an opportunity to repeat industry placement is not guaranteed and will be at the discretion of the Program Coordinator/Program Manager.
EXTENSION OR SPECIAL CONSIDERATION
If due to illness or other unforeseen circumstance, you are unable to attend on the due date of an assessment (e.g. test, examination, oral, etc.) OR you do attend, but your performance has been affected, you may submit an APPLICATION FOR SPECIAL CONSIDERATION within 5 working days of the due date. If Special Consideration is granted, you will be given the opportunity to complete/repeat the assessment task at a later date. For advice on this application please visit www.rmit.edu.au/students/specialconsideration or speak to your Program Coordinator.
If due to illness or other unforeseen circumstance, you are unable to submit by the due date (e.g. assignment, report, project etc.) you may submit an APPLICATION FOR EXTENSION OF TIME FOR SUBMISSION OF ASSESSABLE WORK for an extension of time of up to seven (7) calendar days or less.
This must be lodged with the Program Coordinator 1 working day before the original due date. If granted, you will have the opportunity to submit up to 7 days later than the original due date. For advice on this application please visit www.rmit.edu.au/students/assessment/extension or speak to your Program Coordinator.
Where an extension of greater than seven days is needed, you must apply for SPECIAL CONSIDERATION.
If you require further information please contact your teacher or Program Coordinator.
Academic Integrity and Plagiarism
RMIT has a strict policy on plagiarism and academic integrity. Please refer to https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity
Course Overview: Access Course Overview