Course Title: Use typography techniques

Part B: Course Detail

Teaching Period: Term1 2021

Course Code: GRAP5394C

Course Title: Use typography techniques

School: 375T Vocational Design and Social Context

Campus: Brunswick Campus

Program: C4382 - Certificate IV in Design

Course Contact: Ruth Wellington

Course Contact Phone: +61 3 9925 9988

Course Contact Email: ruth.wellington@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nicola Hardy

nicola.hardy@rmit.edu.au

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None required.

Course Description

In this course you will develop the skills and knowledge required to use typography techniques in your design work. You will develop an understanding of the historicial development, structure and application of typography and its application to different design and communication outcomes.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUAGRD302 Use typography techniques

Element:

1 Prepare to undertake typographic work 

Performance Criteria:

1.1 Identify requirements for typographic work in briefing documentation and clarify requirements with relevant personnel

1.2 Source reference material on typefaces and typography relevant to the brief

1.3 Confirm equipment, materials and workspace requirements 

1.4 Take into account printing or output considerations when planning work

1.5 Set up workspace and equipment according to safety requirements and organisational procedures

Element:

2 Test and explore a range of typographical techniques 

Performance Criteria:

2.1 Identify possible approaches to typography design and establish criteria for the selection of a final approach

2.2 Select materials, tools and equipment to test approaches, styles and techniques

2.3 Trial typography techniques that may meet the requirements of the brief

2.4 Evaluate trials against criteria and select the preferred design approach

Element:

3 Complete typographic work

Performance Criteria:

3.1 Develop the typographic work with the selected approach according to the brief

3.2 Review work in progress against project objectives and specifications

3.3 Seek and use feedback on work in progress to make adjustments to typographic work

Element:

4 Ensure quality of typographic work

Performance Criteria:

4.1 Check spelling and grammar and ensure typography meets the technical production and/or printing requirements of the brief

4.2 Back up and store files and completed documentation according to organisational requirements

4.3 Present completed work within agreed time and quality parameters


Learning Outcomes



Details of Learning Activities

You will complete exercises and industry style projects. You will also be required to undertake independent study.

In class activities will include:

  • typographic exercises
  • peer teaching and class presentations
  • group discussion and/or activities
  • teacher directed activities/projects
  • ‘workshopping’ of student projects

 

Out of class activities will include:

  • online and primary research
  • sourcing relevant reference materials
  • sourcing relevant project resources
  • independent project based work
  • student directed activities/projects


Teaching Schedule

This course is delivered with Research and apply graphic design techniques (GRAP5393C), and has two integrated assessment tasks that cover all required assessment criteria from each course.

While all course content will be delivered, the order and mode of delivery may change depending on the availability of specialist facilities and equipment. Please check Canvas regularly as any updates will be communicated by your teacher.

Week

Topics & Activities Assessment
1

Introduction to courses and assessment tasks

Assessment Task 1 - Magazine Design
The design and layout for a magazine masthead and cover designs, and a double page spread for an article, including original visual and graphic components.

 
2 Ex 1 - Type manipulation and expression Ex 1 due
3 Ex 2 - Type formatting and terminology  
4 AT1 -  design process/development Ex 2 due
5 AT1 - design process/development
 
6 AT1 - design process/development  
7 AT1 - final production & outcomes  
8

AT1 - final production & outcomes

 
9

Complete and submit Assessment Task 1 by the due date
Introduce new project: Assessment Task 2 - Music Event Branding

 AT1
 Due in

10 

Assessment Task 2 - Music Event Branding
The visual content for the branding of an event, including graphic, image and illustrative components, applied to various collateral and merchandise
Ex 3 - Branding & market research and Ex 4 – Event visual theme proposal

 

11 AT2- Music Event branding
Ex 3 - Branding & market research and  Ex 4 – Event visual theme proposal
Ex 3 due in
12 AT2 - design process/development
 
13 AT2 - design process/development Ex 4 due in
14 AT2 - design process/development  
15 AT2 - design refinement and production  
16 AT2 - design refinement and production  
17 AT2 - design refinement and production  
18 Complete and submit Assessment Task 2 by the due date  AT2 
due in
19 Coursework review and Assessment week




Learning Resources

Prescribed Texts


References


Other Resources

 

You are advised to look at the LMS - Canvas at myRMIT site for ongoing updated information. A range of course learning resources and references are provided here. You will require a personal storage device, media and equipment, as outlined in the kit list.

RMIT will provide you with resources and tools for learning in this course through our online systems and access to specialised facilities and relevant software. You will also have access to the library resources.

Amongst the library’s electronic resources is the ability to access LinkedIn Learning (formerly Lynda.com) for online tutorials and lessons. You may be given these tutorials (and other resources) to supplement your classroom learning. The University Library has extensive resources for Design students. The Library has produced a subject guide that includes quality online and print resources for your studies http://rmit.libguides.com/graphicartanddesign The Library provides guides on academic referencing http://www.rmit.edu.au/library/referencing and subject specialist help via your Liaison Librarian http://www.rmit.edu.au/library/librarians


Overview of Assessment

Assessment is on-going throughout the course. Assessment tasks will require you demonstrate the application of knowledge and skills through practical projects and/or exercises.
The assessment tasks are: Typography exercises and project/s
An assessment charter summarises your responsibilities as an RMIT student as well as those of your teachers.


Assessment Tasks

This course has 2 x Assessment Tasks. You are required to demonstrate all learning outcomes to a satisfactory standard. To demonstrate competency in this course you need to engage in all of the assessment and learning activities and complete them to a satisfactory standard.

2 x Activities/Exercises:

Ex 1:  Type manipulation and expression
Ex 2:  Type formatting and terminology
                                                     
Assessments:

AT1: Magazine Design– The design and layout for a magazine masthead and cover designs, and a double page spread for an article, including original visual and graphic components (Due W9)
AT2: Music Event branding – The visual content for the branding of an event, including graphic, image and illustrative components, applied to various collateral and merchandise (Due W18)

Due dates for assessment tasks dependent on access to specialist facilities and equipment may change. Please check Canvas regularly as any updates will be communicated by your teacher.

At the completion of all coursework you will be assessed for competency.


Final course assessment will be indicated as:

CA - Competency Achieved 
NYC - Not Yet Competent
DNS - Did Not Submit for Assessment


Assessment Matrix

An assessment matrix demonstrating alignment of assessment tasks with the relevant Unit of Competency is available from the course contact person (stated above).

Other Information

Attendance 
The major learning experience involves scheduled exercises, demonstration and production. It is strongly advised that you attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Feedback - You will receive verbal and written feedback by teacher on your work. This feedback also includes suggestions on how you can proceed to the next stage of developing your projects.
Student feedback at RMIT

Student Progress 
Monitoring academic progress is an important enabling and proactive strategy to assist you to achieve your learning potential. Student progress policy

Special Consideration Policy, Late Submission & Extensions
All assessment tasks are required to be completed to a satisfactory level.
If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Pick the following link for details on applying for Special consideration 
Any student seeking an extension, should aim at doing so a minimum of 2 days before the deadline. Work submitted late and without an extension at any point will incur late penalties in accordance with university policy.
If you require an extension you must complete an extension form with evidence supporting your application and hand this to your instructor. Further links - Application for extension of time

On Time Submission and Impact of Late Submission 
On time submission is an important factor in your assessment. Employability skills are embedded in all courses and these include Planning & Organising and Self-management. For this reason, late work impacts on your competency assessment. 
Submissions that are assessed as Not Satisfactory can be re-submitted once and this is only permitted during the period that the competency is scheduled.

Cover Sheet for Submissions 
You must complete a submission cover sheet for every piece of submitted work. This signed sheet acknowledges that you are aware of the plagiarism implications. Submission cover sheet

Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy go to Academic Integrity

Course Overview: Access Course Overview