Course Title: Apply digital solutions to work processes

Part B: Course Detail

Teaching Period: Term2 2021

Course Code: BUSM7999C

Course Title: Apply digital solutions to work processes

School: 650T Vocational Business Education

Campus: City Campus

Program: C4384 - Certificate IV in Marketing and Communication

Course Contact: Nick Reynolds

Course Contact Phone: (03) 9925 0791

Course Contact Email: nick.reynolds@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Eloise Tams

eloise.tams@rmit.edu.au 

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

 This unit defines the skills, knowledge and outcomes to integrate digital technologies into common management practice.

It applies to supervisors, team, new and emerging leaders who need to apply digital vision and solutions within structured work environments.

 

 


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBMGT407 Apply digital solutions to work processes

Element:

1. Utilise digital workplace information

Performance Criteria:

1.1 Identify available workplace digital applications for communications, technologies and networks

1.2 Locate and use digital information as an integral part of workplace operations

1.3 Review digital information sources for validity and reliability

1.4 Create, store and retrieve information in digital format

1.5 Continuously review trends and innovations in relevant digital technology suitable for workplace innovation

Element:

2. Lead work processes in a digital environmen

Performance Criteria:

2.1 Select, integrate and use digital services in workplace operations

2.2 Review and select digital solutions that are fit for purpose

2.3 Integrate new digital innovations into workplace operations

2.4 Identify and adopt digital media protocols and conventions

2.5 Train, encourage and support team members in the application of digital solutions

Element:

3. Recognise and apply intellectual property requirements

Performance Criteria:

3.1 Identify legislation, regulations and the organisation's policy relevant to intellectual property

3.2 Review digital process and applications for compliance with intellectual property requirements

3.3 Document, register and report matters related to intellectual property

Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to utilise digital workplace information and lead work processes in a digital environment.


Details of Learning Activities

This course is structured to provide you with the optimum learning experience. A range of learning activities are provided during the semester and are designed to enhance learning and understanding of the topics.

You will be required to participate in a combination of group and individual learning activities. These activities will be provided through classroom work time and additional learning activities will be provided to you to complete outside of the scheduled class time.

A range of in class activities, case studies and independent research is included as the learning activities for this course. We expect you to participate and contribute in all scheduled learning activities.

The learning activities will also include group discussion, group problem solving activities and opportunities to practice your skills in a simulated workplace environment.


Teaching Schedule

Weekly Schedule 

BUSM7999C - Apply digital solutions to work processes & COMM7335C - Develop and apply knowledge of marketing communication industry

Semester 2 2021

WEEK

WEEK COMMENCING

TOPIC

 ASSESSMENTS

O-Week 

5th July

THIS IS A NON-ATTENDANCE WEEK - YOUR TEACHER WILL PROVIDE YOU WITH A RECORDED WEBINAR

Introduction

Course Induction 
• Course delivery and assessment details
• Course support documents – any text books or readings
• Online learning environment – go through Canvas shell
• Grading 
• Plagiarism 
• Extensions
• Feedback – contact times
• Submission requirements – how all work must be uploaded
• Resubmission policy – one resubmission, marked to a pass allowed
• Where to get support - Student study support details
• Student responsibilities – check emails and Canvas shells regularly

 *Outline for all Assessment Tasks

2 

12th July

Introduction/overview of the marcomms industry

•Industry Sectors •Industry Networks •Industry Associations •Industry Groups •Advertising deep dive •Industry jobs and roles 		*Overview Assessment 1

3 

19th July

Types of software and digital apps used in the workplace

 Using technology as a business solution.

New and alternative technologies used in industry to support workplace functions and business operations (industry shift).

4 

26th July

 Assessment 1 Workshop

Assessment 1 due Sunday 11:59PM

5 

2nd August 

Digital Marketing and Media Landscape

•Digital Marketing •Current Digital media Landscape •SEO •SEM •Social •Display •Video •PROGRAMMATIC •Key digital marketing terms

6 

9th August 

Digital Analytics 

●Assessment Task 2 Overview ●Analytics - Metrics – Infographic ●SEO – A closer look ●Assessment 2 time

7 

16th August

Marketing Communication Strategies

•Assessment Task 2 Overview Recap •Online Media and Digital Solutions •Marketing comms strategies •Assessment 2 Class Time

8 

23rd August

Marketing Digital Solutions

•Assessment Task 2 Overview Recap •Assessment 2 Objectives •Digital Solution Examples
 Mid Semester Break 30th August - 5th September

9 

6th September 

Intellectual property

•IP explained •Types of IP -Patents -Trademarks -Copywrite -Registered Design -Trade Secrets -Music Rights -Royalty Free •Industry Bodies -ADMA -ASB

10 

13th September

 Assessment 2 Workshop

11 

20th September

 Presentations  Assessment 2

Assessment 2 due

12 

27th September  

Overview of Assessment 3

13 

4th October

Course Recap

14 

11th October

Assessment 3 Workshop

15 

18th October

 

 Assessment 3 due in-class

16  

25th October

Finalisation of assessments / resubmissions

17 

1st November 

Grade Entry



Learning Resources

Prescribed Texts


References


Other Resources

All resources will be available in Canvas.


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

In order to achieve competency in this unit, you must provide:

Performance Evidence

Evidence of the ability to:

  • identify digital applications, services and information and evaluate them for use in the workplace including:
  • the validity and reliability of digital information
  • monitoring trends and innovations in digital technology
  • selecting digital services and solutions suitable for the workplace
  • compliance to relevant legislation, regulations and organisational policies
  • identify and implement protocols and procedures to integrate digital services and solutions including:
  • intellectual property requirements
  • digital media protocols and conventions
  • storage and retrieval of digital information
  • training and/or mentoring or other support for team members.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain how legislation, regulations and the organisation's policies and procedures relate to working with digital technology and information
  • explain key elements to consider when evaluating whether digital technology and information options are fit for purpose
  • outline the intellectual property risks to the organisation in relation to digital technology.

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.


Assessment Tasks

Assessment 1 - Research the marketing communication industry and digital solutions

Summary and Purpose of Assessment

This is assessment task one (1) of three (3) assessment tasks you need to complete satisfactorily, in order to be deemed competent for this unit.  By completing this task, you will develop your knowledge about the marketing communications industry and digital solutions.  

Due week 4


Assessment 2 -Develop and present a marketing communication strategy with digital solutions

Summary and purpose of assessment

This is assessment task two (2) of three (3) assessment tasks you need to complete satisfactorily, in order to be deemed competent for this unit.  By completing this task, students will apply their knowledge about the marketing communications industry and digital solutions.  

Due week 11


Assessment 3 - Knowledge Assessment

Summary and purpose of assessment

This assessment task is the last of three assessment tasks that you must successfully complete to be deemed competent in BSBMKG418 – Develop and apply knowledge of marketing communication industry (Release 1) and BSBMGT407 – Apply digital solutions to work processes (Release 1).

Due week 15


Assessment Matrix

The assessment matrix that maps all the assessment is available on CANVAS.
Submission Requirements
You should:

  • Ensure that you submit assessments on or before the due date. For missed assessment without supporting documentation work is classed as a DNS (Did Not Submit)
  • Always retain a copy of your assessment tasks. (hard copy and soft copy)
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. 

Other Information

Late Submission Procedures 
You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates.  If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.
More Information:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work
Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.
More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration
Resubmissions:
If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission.  
If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.
Grading & re-submissions
Successful re-submissions will contribute a CA only (Competency Achieved) result to your overall grade for the course.
Adjustments to Assessment 
In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment
Marking Guide (Competency): 
You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.
You will receive feedback on each assessment task that will inform you about your progress and how well you are performing. 
Marking Guide (Grading) 

CA - Competency Achieved NYC - Not Yet competent DNS Did Not Submit for assessment
Further information regarding the application of the grading criteria will be provided by your teacher.

Course Overview: Access Course Overview