Course Title: Articulate, present and debate ideas

Part B: Course Detail

Teaching Period: Term1 2020

Course Code: COMM7333C

Course Title: Articulate, present and debate ideas

School: 650T Vocational Business Education

Campus: City Campus

Program: C4384 - Certificate IV in Marketing and Communication

Course Contact: Julia Makin

Course Contact Phone: 61 3 9925 5175

Course Contact Email: julia.makin@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Nominal Hours: 40

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

This unit describes the skills and knowledge required to articulate, present and debate ideas in a work or broader life context using creative techniques in order to provoke response, reaction and critical discussion.

 This unit applies to individuals who contribute and present ideas that may be complex in nature and may relate to new products, services, processes or creative works using a degree of risk taking and storytelling.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBCRT401 Articulate, present and debate ideas

Element:

1. Analyse ideas for communication to others

Performance Criteria:

1.1 Distil key themes, messages and positions to aid in clarity of thought and presentation 1.2 Reflect on different ways of communicating ideas for different purposes and to different people 1.3 Identify the enabling skills and attributes of individuals who can effectively participate in discussions about ideas

Element:

2. Provoke response and reaction

Performance Criteria:

2.1 Explore and use different techniques to engage, fascinate and involve others in the process of communication and exchange 2.2 Explore the ways that storytelling can be used to communicate ideas 2.3 Create innovative approaches to different communication challenges 2.4 Be prepared to take risks in the way ideas are presented 2.5 Identify specific ways to provoke and encourage response in particular individuals or groups

Element:

3. Debate and discuss ideas

Performance Criteria:

3.1 Present and argue substantiated positions on ideas 3.2 Be open to critical analysis of own ideas and to the ideas of others 3.3 Identify and participate in conversations that challenge and explore different concepts and approaches and generate new ideas 3.4 Respond to questions about ideas with confidence and relevant information 3.5 Reflect on and appraise the views of others, and use to refine ideas and to embrace new ideas

Learning Outcomes


This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to analyse ideas and alternatives for communication and discuss and debate ideas.


Details of Learning Activities

A range of in class activities, case studies and independent research are included as the learning activities for this course. We expect you to participate and contribute in all scheduled learning activities.


Teaching Schedule

 

Course summary:

Course Schedule: Articulate, Present & Debate Ideas, and Write Complex Documents

Week commencing

Topic

Assessment

Week 1

10th Feb

Introduction to and importance of the unit.

 

Week 2

17th Feb

The art of debating, form assessment groups

 

Week 3

24th Feb

Practice debating in class, articulating, working in teams, body language, non-verbal communication

 

Week 4

2nd March

In-class Assessment 1 Preparation

 

Assessment 1 Cover Sheet submission (submission by Sunday 8th March 11:59PM)

Week 5

9th March

Assessment 1 - Debate Delivery

Week 6

16th March

Assessment 1 – Debate Delivery

Week 7

23rd March

Introduction to business writing.

 

Week 8

30th March

Introduction to Business Writing.

Plan documents, draft documents, prepare final text, produce documents.  The importance of language.

 

Week 9

6th April

Business Letters, emails, cover letters. Job application letters. Writing for the web.

Writing in plain English, good grammar and punctuation.

 

 

Mid Semester Break 9–15 April – Classes resume Thursday 16 April

 

Week 10

16th April

Role of websites in marketing, website text. Power of persuasion.

Assessment 2  (submission by Sunday 19th April 11:59PM

Week 11

20th April

LinkedIn Profiles, Summaries and Articles  Presentations in class for Assessment 2

 

Week 12

27th April

Elements of business cases continued, key information and messages, key processes.

 

Week 13

4th May

In-class Assessment 3 Preparation

 

Week 14

11th May

In-class Assessment 3 Preparation

Assessment 3 due (submission by 11.59pm Sunday 17th May)

Week 15

18th May

Assessment Feedback

 

Week 16

25th May

Resubmissions week

 

 

Week 17

31st May

Resubmissions finalised

 


Learning Resources

Prescribed Texts


References


Other Resources

All resources will be available in Canvas.


Overview of Assessment

Assessment Methods

Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:

  • direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
  • review of final printed documents
  • demonstration of techniques
  • observation of presentations
  • oral or written questioning to assess knowledge of software applications

You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.

In order to achieve competency in this unit, you must provide:

Performance Evidence

Evidence of the ability to:

  • present ideas and information to a unfamiliar audience and environment that provoke interest and response
  • reflect on and appraise the views of others
  • participate actively and confidently in critical debate and discussion of ideas while responding to new and different communication situations
  • investigate and evaluate creative and different ways of expressing and communicating ideas while making an opportunity pitch.

Knowledge Evidence

To complete the unit requirements safely and effectively, the individual must:

  • explain different ways in which individuals receive and respond to ideas and information, and what influences their response
  • identify the enabling skills and attributes of people needed to effectively discuss ideas
  • describe the nature and role of risk taking in the presentation and debate of ideas
  • explain the role of storytelling in communicating ideas and key storytelling techniques
  • describe common techniques to tailor comments to particular audiences.

 

Feedback

Feedback will be provided throughout the semester in class and/or online discussions.  You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.

You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.

 


Assessment Tasks

This course is co-delivered and co-assessed with OFFC5310C Write Complex Documents

 

Assessment 1  - Group Debate

Due: Week 5

This is a group assignment, with teams of 3 or 4 members. The size of the teams will be determined by the teacher based on total class size.

The debates will follow a conventional debating format of:

  • Introduction
  • Argument (in the event of groups of 4 two members will deliver the argument)
  • Rebuttal and Conclusion

Assessment 2: Write & Present a Business Case

Due: Week 9

 

Students are to prepare a detailed business case for an organisation.   The business case must cover key factors such as follows:
  • The target market for the new range – discuss the demographics and psychographics.
  • The competitive edge and reasons why the range will appeal to your target market.
  • Proposed selling price, cost structure and expected profit margin per unit
  • Projected sales volume and sales dollars in the first three years - financials.
  • Marketing collateral and other promotional support that will be provided for the new range.

The assessment is to be completed as a group.

 

Assessment 3 - Complex Documents Package

Due: Week 14

You will be required to write a range of professional documents. These include:
  • LinkedIn Profile Summary.
  • Article for publication on LinkedIn Profile.(Based on debate topics)
  • C.V.
  • Business Email to Client.
  • Job Application Letter.
The purpose is for you to prepare documents you can use in real world, professional

situations, and to begin to market yourself.

 

 

 


Assessment Matrix

The assessment matrix that maps all the assessment is available on CANVAS. It comprises of list of criteria for assessment to demonstrate competency and a rubric that will assess the quality, research and competency achieved for each of the three tasks outline above.

 Submission Requirements

 You should:

  • Ensure that you submit assessments on or before the due date.  
  • Always retain a copy of your assessment tasks (hard copy and soft copy).
  • When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
  • Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers. 

Other Information

 Late Submission Procedures 

 You are required to submit assessment items and/or ensure performance-based assessment is completed by the due dates. 

 If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days.

 More Information:  https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work

 Where an extension of greater than seven days is needed, you must apply for Special Consideration.  Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination.

 More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration

 

Resubmissions:

 If you are found to be unsuccessful in a Course Assessment Task (or you do not submit/attend) you will be allowed one re-submission.  Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the re-submission.  

 If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible.

 Grading & re-submissions

 Successful re-submissions will contribute a CA (Competency Achieved) result to your overall result for the course.

 Adjustments to Assessment 

 In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website: 

 https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment

 Marking Guide (Competency): 

 You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying.

 You will receive feedback on each assessment task that will inform you about your progress and how well you are performing. 

 Final results will be in the following format:

CA Competency Achieved

NYC Not Yet Competent

DNS Did Not Submit for assessment

Course Overview: Access Course Overview