Course Title: Review advertising media options
Part B: Course Detail
Teaching Period: Term1 2018
Course Code: MKTG7977C
Course Title: Review advertising media options
School: 650T Vocational Business Education
Campus: City Campus
Program: C4384 - Certificate IV in Marketing and Communication
Course Contact: Julia Makin
Course Contact Phone: 61 3 9925 5175
Course Contact Email: Julia.makin@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Gail Scowcroft
gail.scowcroft@rmit.edu.au
Nominal Hours: 40
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit describes the skills and knowledge required to recommend advertising media options suitable for a particular product or service. Individuals undertake research, review policy and procedure frameworks, and make final recommendations to relevant personnel.
It applies to individuals requiring a broad knowledge of advertising media, particularly people new to advertising. It is not assumed individuals at this level have responsibility for supervising the work of others. However, it is assumed their work supports effective work practices across the organisation.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBADV408 Review advertising media options |
Element: |
1 Research advertising media options |
Performance Criteria: |
1.1 Clarify advertising media options for review, and record scope of review 1.2 Identify local, state or territory, national and international networks for advertising professionals 1.3 Identify other sources of information about advertising media options 1.4 Select research strategy suitable to the topic 1.5 Consult with relevant personnel 1.6 Undertake research into a range of advertising media options for product or service 1.7 Critically analyse strengths and weaknesses of each option |
Element: |
2 Review policy and procedures frameworks |
Performance Criteria: |
2.1 Locate and review policies and procedures relevant to advertising media options being researched 2.2 Review legislation, regulations, standards and ethical requirements that apply to advertising media options |
Element: |
3 Report research outcomes |
Performance Criteria: |
3.1 Collate, analyse and record key findings of review as they relate to advertising 3.2 Compile report on research outcomes 3.3 Develop recommendations for advertising media options suitable for product or service 3.4 Present report in agreed format to relevant personnel |
Learning Outcomes
This course is structured to provide students with the optimum learning experience in order to demonstrate the skills and knowledge required to research advertising media options, review policy and procedures frameworks and report research outcomes.
Details of Learning Activities
This course is structured to provide students with the optimum learning experience. Students will participate in a combination of group and individual learning activities. These activities will be provided through a combination of face to face teacher/student deliveries plus classroom work time. Additional learning activities will also be provided to students to complete outside of timetabled time.
Teaching Schedule
This course is clustered (co-delivered and co assessed) with MKTG7939C Buy and Monitor Media. The nominal hours associated with this are a guide only and represent the total teaching time and student effort required to successfully complete this course. This may include not only scheduled classes but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
|
Week |
Topics |
Assessment |
|
1 |
|
Course Induction
|
Overview of Canvas and where to find Learning & Assessment materials Outline of what is to follow |
2 |
|
Introduction to Media planning
|
|
3 |
|
Introduction to the media: Magazines
Media Schedule(Scheduling print media-magazine and newspaper) |
|
4 |
Introduction to the media: News media
|
Discussion regarding Assessment1- Individual Quiz next week
|
|
5 |
Introduction to the media:Television
|
Assessment 1–Individual Online Quiz1 CoversNewspaper,Magazine and Legal requirements applicable to the advertising industry. Feedback provided instantly online |
|
6 |
Introduction to the media:Radio
|
Assessment 1–Individual Online Quiz 2: Covers Television Feedback provided instantly online |
|
7 |
Introduction to the media:Internet & digital
Media Schedule (Scheduling internet) |
Assessment 1–Individual Online Quiz 3: Covers radio Brief and formation of groups for Assessment 2 |
|
8a |
Introduction to Buying and Negotiating Media
|
Monday-Wednesday classes only Assessment 1–Individual Online Quiz 4: Covers Internet & digital Team work on assessment 2 |
|
|
Mid Semester break Thursday 29th-Wednesday 4th |
No attendance required (Easter) | |
8b |
Introduction to Buying and Negotiating Media
|
Thursday -Friday classes only Assessment 1–Individual Online Quiz 4: Covers Internet & digital Team work on assessment 2 |
|
|
9
|
Introduction to the media:Cinema & OOH
|
|
|
10 |
Negotiating and buying media recap and preparation for Assessment requirements Revision of all media |
Online Quiz 5 Individual Covers Cinema & OOH
|
|
11 |
Media negotiation and buying role play Assessment 2 Review of Group Assessment requirements (Report and Presentation) |
Assessment 2 Part A Negotiation & observation |
|
12 |
Group Assessment preparation (Report and Presentation) |
Team work on assessment 2 |
|
13 |
Group Assessment Preparation, Review & Submission |
Assessment 2 Part B & C– Group Report and Presentation due 11.59pm Friday | |
14 |
Presentation of Group Assessment |
Assessment 2 presentations (All students must attend both weeks) |
|
15 |
Group Assessment Presentation Presentation of Group Assessment |
Assessment 2 presentation if required (All students must attend both weeks) |
|
16 |
Resubmits, grades & any outstanding feedback |
|
Learning Resources
Prescribed Texts
No prescribed texts for this course. Learning material will be provided. Subscriptions to relevant e newsletters is recommended. |
References
Other Resources
All resources will be available in Canvas.
Overview of Assessment
Assessment Methods
Assessment methods have been designed to measure achievement of the requirements in a flexible manner over a range of assessment tasks, for example:
- direct questioning combined with review of portfolios of evidence and third party workplace reports of on-the-job performance by the candidate
- review of final printed documents
- demonstration of techniques
- observation of presentations
- oral or written questioning to assess knowledge of software applications
You are advised that you are likely to be asked to personally demonstrate your assessment work to your teacher to ensure that the relevant competency standards are being met.
In order to achieve competency in this unit, you must provide:
Performance Evidence
Evidence of the ability to:
- produce a research report reviewing a range of advertising media options, including:
- research methodology and information sources
- descriptions of chosen advertising media options
- strengths and weaknesses of each option
- recommendation for use of selected advertising media options for a particular product or service
- compile a report on research outcomes and present to relevant personnel.
Knowledge Evidence
To complete the unit requirements safely and effectively, the individual must:
- explain relevant legal and ethical requirements in media advertising industry
- identify and explain range of advertising media options
- identify and explain full range of research strategies and their suitability for different purposes
- locate and list advertising media networking communities.
Feedback
Feedback will be provided throughout the semester in class and/or online discussions. You are encouraged to ask and answer questions during class time and online sessions so that you can obtain feedback on your understanding of the concepts and issues being discussed. Finally, you can email or arrange an appointment with your teacher to gain more feedback on your progress.
You should take note of all feedback received and use this information to improve your learning outcomes and final performance in the course.
Assessment Tasks
This course is co delivered and co assessed with MKTG 7939C Buy and Monitor Media.
Assessment 1–Task1
Task Description: On Line quizzes (5 in total)
Group or Individual: Individual
Date handed out: Online Quizzes (5 in total) Week 1 Immediately at the commencement of the scheduled tutorial time – weekly schedule as per below
Purpose:This assessment has been developed to demonstrate the required underpinning skills and knowledge for the two units of competency. Specifically, the assessment focuses on a student’s ability to apply cognitive processes by demonstrating their ability to remember, understand and apply the content covered in weeks 1 to 10 inclusive.
Requirements: You will be provided 30 -60 minutes to complete a number of questions. The number of questions will vary for each quiz - however, no quiz will be less than 5 questions, or more than 20 questions. The questions will be based on previous lecture and tutorial materials, as well as self-paced learning activities instructed for the week under assessment. You are required to bring a calculator in order to complete each quiz.
Details of Assessment:
The quiz will be held in class time. Below is the schedule of each online quiz:
| Quiz 1 | week 5 | Print & legals |
| Quiz 2 | week 6 | Television |
| Quiz 3 | week 7 | Radio |
| Quiz 4 | week 8 | Internet |
| Quiz 5 | week 10 | Cinema & OOH |
All assessments are completed online within Canvas. You will be provided with a password to access the quiz. The quiz will automatically time out at the end of the time regardless of how far through the quiz. Questions are drawn from a larger test bank.
Assessment 2–Task
Task Description: Media Brief
Date handed out: Week 7
Date and time due:
- Part A: Negotiation observation: Weeks 10, 11 and 12 during tutorial time
- Part B: Report Week 13, Friday 11.58pm including a schedule
- Part C: Presentation Week 13, Friday 11.58pm Presentation will be delivered in Weeks 14 and 15
Group or Individual: Group (4 students per group)
Purpose: This assessment focuses on a student’s ability to review a media brief, by applying their knowledge and understanding gained through the course, and to extend themselves into a higher level of thinking by demonstrating their ability to analyse and evaluate the scenario and considering various courses of action – ultimately making a sound recommended course of action in response to the brief.
Requirements: In Week 7, you will form groups of 4 students. Each group will be provided with a brief to respond. By responding to the brief, you will be expected to provide a report that contains their evaluation and recommendation and a media schedule(not more than 2,500 words excluding Title Page, Table of Contents, Reference List and Appendix). You will also be required to develop a 10 to 15-minute presentation detailing their recommendations. You must equally contribute to the report, and you must all equally present on the day.
Details of Assessment: Case(s) will be made available to you on Canvas in Week 7. The assessment has three parts:
Part A: Negotiation observation
You will be provided a media and a role (buyer or seller) for a particular media. You will then negotiate individually on behalf of your group for the media the group wish to place into their media recommendation. The negotiations will take place during the scheduled tutorial class in Weeks 11 and 12 and will be recorded as an observation assessment.
Part B: Analysis Report
As a group, you must produce a report of between 2000 and 2,500 words that is based on the brief supplied. The analysis contained in the report must show the evaluation of the situation, provide a review of all media alternatives considered and a fully justified media recommendation and media schedule. It is expected that you will present the report to a professional level. It is therefore anticipated the content of the report will provide clearly articulated logical arguments, along with the appropriate use of tables and graphs to support evaluations, and rationale.
Part C: Presentation
A presentation of between 10 and 15 minutes that summarises the report and pitches the recommendation to your facilitator (acting as the client). There will be 3 minutes for question time where fellow students and the facilitator will ask questions.
Both the report and the presentation is due on the same day for submission (Friday at 11.58pm in Week 13) regardless of when the presentation schedule for the group has been allocated. This is to ensure equity across groups. It is further important to note, that once the presentation is uploaded – this will be the presentation that will be used for the purpose of assessment – no changes can be made after submitting the presentation into Blackboard. Further instructions, can be located on Canvas under Assessment
Assessment Matrix
The assessment matrix that maps all the assessment is available on CANVAS. Submission Requirements You should:
- Ensure that you submit assessments on or before the due date.
- Always retain a copy of your assessment tasks. (hard copy and soft copy)
- When you submit work for assessment at RMIT University you need to use the Assessment task document that includes a declaration and statement of authorship.
- Each page of your assessment should include footer with your name, student number, the title of the assessment, unit code and title and page numbers.
Other Information
Late Submission Procedures You are required to submit assessment items and/or ensure performance based assessment is completed by the due dates. If you are prevented from submitting an assessment item on time, by circumstances outside your control, you may apply in advance to your teacher for an extension to the due date of up to seven calendar days. More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/extensions-of-time-for-submission-of-assessable-work Where an extension of greater than seven days is needed, you must apply for Special Consideration. Applications for special consideration must be submitted no later than two working days after the assessment task deadline or scheduled examination. More Information: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/special-consideration Resubmissions: If you are found to be unsuccessful in a particular Course Assessment Task (or you do not submit/attend) you will be allowed one resubmission. Your teacher will provide feedback regarding what you need to do to improve and will set a new deadline for the resubmission. If you are still not meeting the assessment requirements you must apply to your Program Manager in writing outlining the steps you will take to demonstrate competence in your course. Your submission will be considered by the Program Team and you will be advised of the outcome as soon as possible. Grading & re-submissions Successful re-submissions will contribute a CAG only (Competency Achieved Grading) result to your overall grade for the course. Adjustments to Assessment In certain circumstances students may be eligible for an assessment adjustment. For more information about the circumstances under which the assessment arrangements might be granted please access the following website: https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment/adjustments-to-assessment Marking Guide (Competency): You must demonstrate that you have all the required skills/knowledge/elements in the unit of competency you are studying. You will receive feedback on each assessment task that will inform you about your progress and how well you are performing. Marking Guide (Grading) After achieving competency we then grade your performance in the unit and you will achieve one of the following grades: Final Grades table: CHD Competent with High Distinction CDI Competent with Distinction CC Competent with Credit CAG Competency Achieved – Graded CA Competency Achieved – Not Graded NYC Not Yet Competent DNS Did Not Submit for assessment Further information regarding the application of the grading criteria will be provided by your teacher.
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