Course Title: Analyse TCF merchandising and marketing principles
Part B: Course Detail
Teaching Period: Term2 2017
Course Code: MKTG7998C
Course Title: Analyse TCF merchandising and marketing principles
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C4390 - Certificate IV in Textile Design, Development and Production
Course Contact: Deborah Wills-Ives
Course Contact Phone: +61 3 99259233
Course Contact Email: Deborah.ives@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
John Brooks
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will develop the skills and knowledge required to analyse the key principles of merchandising and marketing textile products. You will investigate all the stages of the textile product supply chain; from merchandising through the wholesale and retail channels.
This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is:
- MSTFD3001 Market design products to local outlets
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
MSTGN4004 Analyse TCF merchandising and marketing principles |
Element: |
1 Determine job requirements |
Performance Criteria: |
1.1 Follow standard operating procedures (SOPs) 1.2 Comply with work health and safety (WHS) requirements at all times 1.3 Use appropriate personal protective equipment (PPE) in accordance with SOPs 1.4 Identify job requirements from specifications, drawings, job sheets or work instructions |
Element: |
2 Investigate TCF market conditions |
Performance Criteria: |
2.1 Use industry appropriate research methods to survey domestic conditions affecting the TCF market and identify effects of these conditions on the TCF industry 2.2 Explore global conditions affecting the TCF market and identify effects of these conditions on the TCF industry 2.3 Assess significance of TCF product range on the global market 2.4 Identify key components of the TCF supply chain and analyse influences on supply chain conditions 2.5 Examine features of mainstream and niche markets within the TCF market 2.6 Investigate role of merchandising in the TCF marketplace |
Element: |
3 Determine the characteristics of the TCF market |
Performance Criteria: |
3.1 Access and investigate current information on the TCF market to determine trends influencing TCF production and supply 3.2 Investigate TCF market segmentation, targeting and price positioning for TCF product range 3.3 Identify key characteristics of TCF market segments and examine implications for marketing activity 3.4 Analyse consumer behaviour for TCF product range |
Element: |
4 Assess features of a TCF product to determine effective marketing |
Performance Criteria: |
4.1 Identify technical specifications of a TCF product and determine implications for market positioning 4.2 Explore role of creativity in the marketing of TCF products 4.3 Identify networks applying to the marketing and merchandising of a TCF product 4.4 Identify strengths, weaknesses, opportunities and threats applying to a TCF product and assess implications for marketing 4.5 Document and record outcomes of marketing investigation |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to asses the features of your textile product and considered its place in the market. You will have conducted a marketplace analysis (SWOT) and determined niche markets, price points and investigated consumer behaviours and/or consumer profiles.
Details of Learning Activities
In this course you will participate in the following learning activities:
- class exercises to review discussions/lectures
- analysis/critique of relevant reading material
- group projects
- peer learning
- class presentations
- group discussion
- research
- independent project based work
- group activities/projects
Teaching Schedule
While your teacher will cover all the material in this schedule, the weekly order is subject to change depending on class needs and availability of speakers and resources.
Week |
Focus |
Assessments |
Performance elements & criteria |
1 |
Introduction to assessment 1 – market research. Presentation on market research |
|
MSTFD3001 1.1, 1.2 MSTGN4004 1.1, 1.2 |
2 |
Introduction to assessment 2 – merchandising and styling. Presentation on m & s |
|
MSTFD3001 1.3, 1.4 MSTGN4004 1.3, 1.4 |
3 |
Presentation & discussion on pricing |
|
MSTFD3001 2.2, 3.1 MSTGN4004 2.2, 3.1 |
4 |
Assessment 1 presentations |
Assessment 1 due |
MSTFD3001 3.3 MSTGN4004 3.3 |
5 |
Excursion/ field research day |
|
MSTFD3001 2.3 MSTGN4004 2.3 |
6 |
Styling and merchandising group discussion and practice session |
|
MSTFD3001 3.1 MSTGN4004 3.1 |
7 |
Presentation & discussion on features and benefits/pitching |
|
MSTFD3001 2.1 MSTGN4004 2.1 |
8 |
Assessment 2 presentations |
Assessment 2 due |
MSTFD3001 3.2 MSTGN4004 3.2 |
|
Mid semester break |
|
|
9 |
Introduction to assessment 3 - Preliminary marketing plan |
|
MSTFD3001 4.1 MSTGN4004 4.1 |
10 |
SWOT analysis |
|
MSTFD3001 4.2 MSTGN4004 4.2 |
11 |
4 Ps of marketing |
|
MSTFD3001 3.1 MSTGN4004 3.1 |
12 |
Developing tools to record marketing and sales outcomes |
|
MSTFD3001 3.3 MSTGN4004 3.3 |
13 |
Guest speaker TBC |
|
MSTFD3001 4.2 MSTGN4004 4.2 |
14 |
Reviewing and improving marketing strategies |
|
MSTFD3001 3.4 MSTGN4004 3.4 |
15 |
Final presentations |
Assessment 3 due |
MSTFD3001 3.5 MSTGN4004 3.5 |
16 |
Student feedback |
|
|
Learning Resources
Prescribed Texts
References
Other Resources
Texts and resources will be printed out and distributed in class
You are advised to look at myRMIT for ongoing updated information.
The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies.
The Library provides guides and subject specialist help via your Liaison Librarians.
Overview of Assessment
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.
You will receive feedback from the teacher at the conclusion of each assessment task.
Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
Results for this course are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Assessment Tasks
This unit is assessed with MSTFD3001 Market design products to local outlets.
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
You should refer to the assessment brief which is available on MyRMIT for full assessment criteria
Assessment Task 1: Market Research
Market research will be undertaken, focussing on one textile related business. Their brand identity, market segment, price points and promotional strategies will be investigated and compared to competitors, and opportunities for expansion will be identified.
Due date: Thursday 27th of July
Assessment Task 2: Merchandising and Styling
Research will be undertaken to see what effect merchandising and styling has on a brand’s identity and reputation, and how this affects the target customer. Students will play around with display options and refine their ideas for presentation with the aim of attracting interest and highlighting a textile product.
Due date: Thursday 22nd of August
Assessment Task 3: Preliminary Marketing Plan
Thinking about what area of the TCF industry students might want to go into, students will research the current state of the market and develop a preliminary marketing plan. They will devise a product and determine their target audience, determine market characteristics and devise a marketing plan relevant to their findings.
Due date: Thursday 26th of October
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration (or Program Coordinator)
Other Information
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.
You will receive feedback from the teacher at the conclusion of each assessment task.
Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters:
https://www.rmit.edu.au/students/support-and-facilities/student-support
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Academic Integrity and Plagiarism - RMIT University has a strict policy on plagiarism and academic integrity. The following link provides important information on the following topics that relates to all courses: https://www.rmit.edu.au/students/student-essentials/rights-and-responsibilities/academic-integrity
• Student Feedback at RMIT
• Student Progress
• Special Consideration, appeals, and discipline
• Academic Integrity
• Student Progress Committee (SPC)
• Assessment Grades
• Classification of award
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now require to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit
Course Overview: Access Course Overview