Course Title: Analyse TCF merchandising and marketing principles
Part B: Course Detail
Teaching Period: Term2 2020
Course Code: MKTG7998C
Course Title: Analyse TCF merchandising and marketing principles
School: 375T Vocational Design and Social Context
Campus: Brunswick Campus
Program: C4404 - Certificate IV in Textile Design, Development and Production
Course Contact: Betty Kanzurovski
Course Contact Phone: +61 3 9925 9232
Course Contact Email: betty.kanzurovski@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Patricia McCarthy-Henry
patricia.mccarthyhenry@rmit.edu.au
Nominal Hours: 60
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
In this course you will develop the skills and knowledge required to analyse the key principles of merchandising and marketing textile products. You will investigate all the stages of the textile product supply chain; from merchandising through the wholesale and retail channels.
This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is:
- MSTFD3001 Market design products to local outlets
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
MSTGN4004 Analyse TCF merchandising and marketing principles |
Element: |
1 Determine job requirements |
Performance Criteria: |
1.1 Follow standard operating procedures (SOPs)
1.2 Comply with work health and safety (WHS) requirements at all times |
Element: |
2 Investigate TCF market conditions |
Performance Criteria: |
2.1 Use industry appropriate research methods to survey domestic conditions affecting the TCF market and identify effects of these conditions on the TCF industry 2.2 Explore global conditions affecting the TCF market and identify effects of these conditions on the TCF industry 2.3 Assess significance of TCF product range on the global market 2.4 Identify key components of the TCF supply chain and analyse influences on supply chain conditions 2.5 Examine features of mainstream and niche markets within the TCF market 2.6 Investigate role of merchandising in the TCF marketplace
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Element: |
3 Determine the characteristics of the TCF market |
Performance Criteria: |
4.1 Identify technical specifications of a TCF product and determine implications for market positioning 4.2 Explore role of creativity in the marketing of TCF products 4.3 Identify networks applying to the marketing and merchandising of a TCF product 4.4 Identify strengths, weaknesses, opportunities and threats applying to a TCF product and assess implications for marketing 4.5 Document and record outcomes of marketing investigation
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Element: |
4 Assess features of a TCF product to determine effective marketing |
Performance Criteria: |
3.1 Access and investigate current information on the TCF market to determine trends influencing TCF production and supply 3.2 Investigate TCF market segmentation, targeting and price positioning for TCF product range 3.3 Identify key characteristics of TCF market segments and examine implications for marketing activity 3.4 Analyse consumer behaviour for TCF product range
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Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge required to asses the features of your textile product and considered its place in the market. You will have conducted a marketplace analysis (SWOT) and determined niche markets, price points and investigated consumer behaviours and/or consumer profiles.
Details of Learning Activities
In this course you will participate in the following learning activities:
- class presentations
- group discussion
- class exercises to review discussions/lectures
- peer learning
- self-directed research
- analysis/critique of relevant reading material
- independent project based work
Teaching Schedule
Week: |
Delivery Schedule Semester 2, 2020 this course (or unit or cluster of units) will be delivered online for the whole semester. |
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1
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Session 1 Introduction to Assessment Task 1 - Knowledge Questions Introduction to Assessment Task 2 - Market Research Report |
Session 2 | |
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2
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Session 1 Research Strategies – what are they? Investigate TCF Market – conditions, supply chains, trends |
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Session 2 Investigate TCF Market continued Guest Speaker – Louisa Ramsay ECA Accreditation and Engagement Advisor | |
3 |
Session 1 Product Ranges - Examine the features and benefits of your textile design product |
|
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Session 2 Product Ranges - Examine the features and benefits of your textile design product continued. Relevant Australian Standards |
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4
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Session 1 Target Market - Identify and examine characteristics of the domestic and global TCF market segments. |
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Session 2 Target Market - Identify and examine further segmentation of target markets | |
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5
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Session 1 Marketing and Merchandising your Product - Identify the networks and Promotional Tools
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Session 2 Marketing and Merchandising your Product Guest Speaker T Assessment Task 1 due | |
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6
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Session 1 Product Information and Specifications
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Session 2 Product Information and Specifications continued
| |
7 |
Session 1 Process and Records - how to record or document marketing and sales outcomes.
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Session 2 Process and Records continued
| |
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8
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Session 1 Self-directed class to complete Assessment Task 2 – Market Research Report. Feedback session by appointment |
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Session 2 Introduction to Assessment Task 3 – Marketing Plan Assessment Task 2 due | |
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SEMESTER BREAK | |
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9.
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Open feedback session |
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10.
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Open feedback session Assessment Task 3 due |
NOTE - WEEKLY SCHEDULE MAY BE SUBJECT TO MODIFICATION Students will be notified of any changes.
Learning Resources
Prescribed Texts
References
Other Resources
Texts and resources will be updated in Canvas and saved into the relevant week.
You are advised to look at Canvas for ongoing updated announcements.
The University Library has extensive resources. The Library has produced a number of subject guides that includes quality online and print resources for your studies.
The Library provides guides and subject specialist help via your Liaison Librarians.
The Library provides study support to help with your studies, coursework and assignments, including planning and writing essays, research and referencing.
Overview of Assessment
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.
You will receive feedback from the teacher at the conclusion of each assessment task.
Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
Results for this course are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment
If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment
Assessment Tasks
This unit is assessed with MSTFD3001 Market design products to local outlets.
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete the following pieces of assessment to a satisfactory standard. You will receive feedback from the teacher at the conclusion of each assessment task.
You should refer to the assessment brief which is available on MyRMIT for full assessment criteria.
Assessment Task 1: Knowledge Questions
Due date: Week 5
This assessment task is one of three that you need to complete satisfactorily to achieve competency in this unit.
This knowledge assessment requires you to answer a set of questions to demonstrate your knowledge and understanding of the following;
- working safely in the textile, clothing and fashion (TCF) industry
- relevant Australian Standards related to selling textile products locally
- different research strategies
- characteristics of domestic and global TCF (Textile Clothing Footwear) market segments
- what components make up the TCF (Textile Clothing Footwear) supply chain
- promotional and marketing tool and practices
- purchasing options and sales processes
Assessment Task 2: Marketing Research Report
Due date: Week 8
This assessment task is one of three that the student needs to complete satisfactorily to achieve competency in this unit.
The purpose of this assessment is to examine and identify characteristics of the domestic and global TCF (Textile Clothing Footwear) market and to establish how to identify networks applying to TCF products, TCF market segments and the implication for marketing activity and trends influencing TCF production and supply. You will prepare a Market Research Report documenting their findings using a range of research strategies (in-person, online, digital, industry publications). The Research Document will be saved as a PDF and uploaded to Canvas.
Assessment Task 2: Marketing Plan
Due date: Week 10
This assessment task is one of three that you need to complete satisfactorily to achieve competency in this unit.
The purpose of this assessment is to prepare a Marketing Plan document that identifies current practices in the marketing and merchandising of a Textile Design Product. You will research a range of textile design objects/galleries or textile design practitioners to explore current methods of marketing and merchandising textile products.
You will pick a textile design product and use this research to prepare a marketing plan that defines the product information including description, production processes (including sustainable approaches), target markets, trends, pricing and purchasing requirements and the creative use of marketing tools used to market and merchandise your textile product.
You will then go on to research and cost a range of suitable promotional tools (3) to support the marketing and merchandising of that product.
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration (or Program Coordinator)
Other Information
This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.
You will receive feedback from the teacher at the conclusion of each assessment task.
Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.
Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: https://www.rmit.edu.au/students
Cover Sheet for Submissions:
You must complete and sign a submission cover sheet for every piece of submitted work
https://www.rmit.edu.au/students/student-essentials/forms/assessment-forms
Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises
It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.
Assessment Feedback:
You will receive spoken and written feedback on all your work. Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.
Student Progress:
Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-progress
Adjustments to Assessment (eg. applying for an extension of time):
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.
http://www1.rmit.edu.au/students/assessment/adjustment
Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.
http://www1.rmit.edu.au/students/academic-integrity
Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).
Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.
Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now requires to be reassessed to ensure that the competence is being maintained.
Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.
http://www1.rmit.edu.au/students/enrolment/credit
Course Overview: Access Course Overview