Course Title: Market design product to local outlets

Part B: Course Detail

Teaching Period: Term2 2021

Course Code: MKTG8000C

Course Title: Market design product to local outlets

School: 375T Vocational Design and Social Context

Campus: Brunswick Campus

Program: C4404 - Certificate IV in Textile Design, Development and Production

Course Contact: Betty Kanzurovski

Course Contact Phone: +61 3 9925 9232

Course Contact Email: betty.kanzurovski@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Patricia McCarthy-Henry

patricia.mccarthyhenry@rmit.edu.au

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

In this course you will develop the skills and knowledge required to market textile designs and products to local outlets. You will learn how to present a small range to the marketplace with a variety of wholesale and retail customers in mind, such as specialised markets, galleries, traditional bricks and mortar stores and direct to customer (on-line).  

This course consists of 2 Units of Competency that are clustered together for delivery and assessment. The other unit of competency in this clustered course is:

  • MSTGN4004 Analyse TCF merchandising and marketing principles


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

MSTFD3001 Market design product to local outlets

Element:

1 Determine job requirements

Performance Criteria:

1.1 Follow standard operating procedures (SOPs)

1.2 Comply with work health and safety (WHS) requirements at all times

1.3 Use appropriate personal protective equipment (PPE) in accordance with SOPs

1.4 Identify job requirements from specifications, drawings, job sheets or work instructions

 

Element:

2 Prepare to market design product

Performance Criteria:

2.1 Identify features and benefits of design product

2.2 Identify key customers and purchasing requirements

2.3 Identify potential product range and suitable sales outlets

Element:

3 Prepare design product for sale

Performance Criteria:

3.1 Explore pricing options for similar products and sales outlets and determine price

3.2 Select presentation to maximise appearance.

3.3 Prepare promotional tools to support sales

3.4 Negotiate promotional costings and price of product with outlet or customer as required

3.5 Prepare documentation to confirm supply arrangements and sale conditions 

 

Element:

4 Review marketing of design product

Performance Criteria:

4.1 Determine process and format to record marketing and sales outcomes

4.2 Explore opportunities for varying product design and promotional tools to enhance market for product

 

Learning Outcomes


On successful completion of this course you will have developed and applied the skills and knowledge required to present textile product successfully to a range of wholesale and retail outlets. You will have a working knowledge of the promotional tools used in the marketing process and an understanding of the language, systems and terminology commonly associated with marketing specific to the textiles and/or fashion industry.   


Details of Learning Activities

The learning mode for this course will be online
In this course you will participate in the following learning activities:

  • class presentations
  • class exercises to review discussions/lectures
  • peer learning
  • group discussion
  • analysis/critique of relevant reading material
  • self-directed research
  • independent project based work


Teaching Schedule

Week: 

Delivery Schedule  

Semester 2, 2021 this course (or unit or cluster of units) will be delivered initially F2F and then online for the duration of the course. 

 

  1.  

Introduction to Marketing 1 and what the course is about. 

Introduction to Assessment Task 1 - Knowledge Questions  

Introduction to Assessment Task 2 - Market Research Report 

Procedures and Job Requirements for working in a TCF workplace.  

What are PPE? Why and how would you use them? 

  1.  

Research Strategies – what are they?  Investigate TCF Market – conditions, supply chains, trends 

 

  1.  

Product Ranges - Examine the features and benefits of your textile design product. 

Relevant Australian Standards 

Guest Speaker 

 

  1.  

Relevant Australian Standards to TCF products 

  1.  

Target Market - Identify and examine characteristics of the domestic and global TCF market segments. Identify and examine further segmentation of target markets. What does all that mean? 

 

  1.  

Review Class – let’s look at all we’ve learnt so far. Any question  

  1.  

Marketing and Merchandising your Product - Identify the networks and Promotional Tools 

Guest Speaker 

 

  1.  

Product Information and Specifications 

 

Assessment Task 1 due

SEMESTER BREAK 

  1.  

Review Class – let’s look at all we’ve learnt so far. Any question 

 

  1.  

Self-directed class to complete Assessment Task 2 – Market Research Report. 

 

Assessment Task 2 due 

  1.  

Introduction to Assessment Task 3 – Marketing Plan 

Process and Records - how to record or document marketing and sales outcomes.  

 

  1.  

Process and Records – Terms and Conditions 

 

  1.  

Review Class – let’s look at all we’ve learnt so far. Any question 

 

  1.  

Self-directed class to complete Assessment Task 3 – Marketing Plan. 

 

  1.  

Assessment Task 3 due 

 

  1.  

Feedback and Resubmission (if necessary) 

 


Learning Resources

Prescribed Texts


References


Other Resources

Texts and resources will be uploaded to Canvas in the relevant week.

You are advised to look at Canvas for ongoing updated announcements.


The University Library has extensive resources and provides subject specialist expertise, research advice, help with referencing and support through:

The learning Lab
www.rmit.edu.au/students/study-support/learning-lab
The Study Support Hub
https://www.rmit.edu.au/students/study-support/study-support-hub
English for uni workshops
https://www.rmit.edu.au/students/study-support/workshops/english-uni-workshops


Overview of Assessment

This course is assessed in accordance with competency-based assessment. To demonstrate competency in this course you will need to complete all the assessment to a satisfactory standard.

You will receive feedback from the teacher at the conclusion of each assessment task.

Competency is achieved only if competency has been demonstrated within the standard enrolment period. Students are advised that they may be asked to personally demonstrate their assessment work to confirm aspects of competency not evidenced in class or through assessments.

Results for this course are delivered and assessed in accordance with competency-based assessment are:
CA: Competency Achieved
NYC: Not Yet Competent
DNS: Did not Submit for Assessment

If you have a long term medical condition and/or disability it may be possible to negotiate to vary aspects of the learning or assessment methods. You can contact the program coordinator or Equitable Learning Services if you would like to find out more.
https://www.rmit.edu.au/students/support-and-facilities/student-support/equitable-learning-services
Your course assessment conforms to RMIT assessment principles, regulations, policies, procedures and instructions which are available for review online:
https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/assessment


Assessment Tasks

Assessment Task 1: Knowledge Questions     

Due date: Week 8

This knowledge assessment requires you to answer a set of questions to demonstrate your knowledge and understanding of the TCF (Textile Clothing Footwear) market practices and procedure


Assessment Task 2:   Marketing Research Report

Due date: Week 10

The purpose of this assessment is to examine and identify characteristics of the domestic and global TCF (Textile Clothing Footwear) market and to establish how to identify networks applying to TCF products, TCF market segments and the implication for marketing activity and trends influencing TCF production and supply.  


 

Assessment Task 3:   Marketing Plan

Due date: Week 15

 

The purpose of this assessment is to prepare a Marketing Plan document that identifies current practices in the marketing and merchandising of a Textile Design Product. 



Assessment Matrix

The assessment matrix demonstrates alignment of assessment tasks with the relevant unit of competency. These matrices are available through Program Administration (or Program Coordinator)

Other Information

Please refer to the RMIT student page for extensive information about study support, assessment, extensions, appeals and a range of other matters: https://www.rmit.edu.au/students

Attendance:
Your learning experience will involve class-based teaching, discussion, demonstration and practical exercises

It is strongly advised that you attend all timetabled sessions. This will allow you to engage in the required learning activities, ensuring you the maximum opportunity to complete this course successfully.

Assessment Feedback: 
You will receive spoken and written feedback on all your work.  Where relevant, this feedback will also include suggestions on how you can proceed to the next stage of developing your projects.

Student Progress:
Monitoring academic progress is an important enabling and proactive strategy designed to assist you in achieving your learning potential.

https://www.rmit.edu.au/students/student-essentials/assessment-and-exams/academic-progress

Adjustments to Assessment (eg. applying for an extension of time):
If you are unable to complete any piece of assessment satisfactorily by the due date, you can choose to apply for an adjustment to your assessment. RMIT University offers a range of adjustments designed to support you in your studies, including an extension of time to complete the assessment.

https://www.rmit.edu.au/students/student-essentials/assessment-and-results/adjustments-to-assessment

Academic Integrity and Plagiarism:
RMIT University has a strict policy on plagiarism and academic integrity. Please refer to the website for more information on this policy.

https://www.rmit.edu.au/students/student-essentials/assessment-and-results/academic-integrity

Credit Transfer and Recognition of Prior Learning:
Credit transfer is the recognition of previously completed formal learning (an officially accredited qualification).

Recognition of Prior Learning (RPL) is an assessment process that allows you to demonstrate competence using the skills you have gained through experience in the workplace, voluntary work, informal or formal training or other life experiences.

Recognition of Current Competency (RCC) RCC applies only if you have previously successfully demonstrated competence in a unit of competency, and now requires to be reassessed to ensure that the competence is being maintained.

Please speak to your teacher if you wish to discuss applying for Credit Transfer, RPL, or RCC for the unit(s) of competency addressed in this course.

https://www.rmit.edu.au/students/student-essentials/enrolment/apply-for-credit



Course Overview: Access Course Overview