Course Title: TCF Advertising and Promotion

Part A: Course Overview

Program: C5112

Course Title: TCF Advertising and Promotion

Portfolio: DSC

Nominal Hours: 54.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
BUSM5582L	Brunswick Campus	TAFE	350T Fashion & Textiles	Face-to-Face	Term1 2007

Course Contact: Yuping Li

Course Contact Phone: +61 3 9925 9145

Course Contact Email: yuping.li@rmit.edu.au

Course Description

To provide learners with the skills and knowledge to:

• Describe and outline the significant factors contributing to the success in selling
• Outline and apply the necessary knowledge, skills and techniques for successful selling
• Describe and outline the documentation to complete the selling process
• Describe the basic principles underlying the organization, planning and structure of a sales organisation
• Determine the number and organization of sales territories required by a sales organization based upon its sales strategies and market
• Apply basic forecasting and budget compatible with overall organizational objectives
• Identify the sales role as an aspect of the marketing plan.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

National Element Code & Title:	LMTPDCL05A Dev/Present Des Concpt/s Wthn Specfd Gdlns 02/5
Elements:	LMTPDCL05A/01 Research fashion and garment
	LMTPDCL05A/02 Generate and select initial concepts in consultation with others
	LMTPDCL05A/03 Develop design concepts and details in consultation with others
	LMTPDCL05A/04 Cost range/garment in conjunction with production area
	LMTPDCL05A/05 Maintain records
National Element Code & Title:	LMTSMGN01A Devlp & Implement a Sales or Mktg Plan 02/7
Elements:	LMTSMGN01A/01 Analyse business goals and market trends
	LMTSMGN01A/02 Establish strategic directions
	LMTSMGN01A/03 Develop a sales or marketing plan
	LMTSMGN01A/04 Implement and monitor sales or marketing plan
	LMTSMGN01A/05 Conduct plan review
	LMTSMGN01A/06 Maintain records
National Element Code & Title:	RUAAG5203BMA Develop a Business Plan 02/6
Elements:	RUAAG5203BMA/01 Specify business objectives and targets
	RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period
	RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance
	RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets
	RUAAG5203BMA/05 Identify and plan appropriate risk management strategies
	RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period
	RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation

Learning Outcomes

Refer to other sections of guide

Overview of Assessment

• Group work: produce a promotional plan for the YEP (Young Essential Project).

• Individual: examination on principles and concepts of advertising and promotions.