Course Title: Marketing Logistics

Part A: Course Overview

Program: C5129

Course Title: Marketing Logistics

Portfolio: BUS

Nominal Hours: 100.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG7200L

City Campus

TAFE

650T TAFE Business

Face-to-Face or Workplace

 Term1 2009

Course Contact: Geoff Atkinson

Course Contact Phone: +61 3 9925 5155

Course Contact Email: geoff.atkinson@rmit.edu.au


Course Description

This course provides students with an understanding of the role of logistics and channel management, including logistics associated with export markets. The course is concerned with the linkages between all the steps that collectively form effective marketing channels. Importantly the course aims to demonstrate the integral and on-going relationship between logistics, distribution (transportation), marketing channels and the broader aspects of marketing.
The course contains elements of a number of other course areas including Marketing Concepts and provides an introduction into global distribution and international trade, in addition to an examination of domestic distribution.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

TDTL2601A Manage Export Logistics

Elements:

Develop contingency management strategy

Monitor and co-ordinate systems for export logistics

Plan efficient export logistics

Produce operation schedules for export logistics

Learning Outcomes

  • Australian and international codes and regulations and workplace policies for export logistics are identified
  • Consignment loads are evaluated in terms of critical parameters and customer instructions
  • Capacity and capability of different local and overseas transport modes available to the organisation are assessed against proposed logistics tasks
  • Preliminary schedules are matched against operational capacity and capability of available transport systems, equipment and staff
  • Export logistics are planned for efficient and effective delivery and load handling in accordance with relevant regulatory and workplace practices, taking into account key requirements
  • Strategies to address identified deficiencies in operational capability and availability are undertaken in accordance with workplace procedures
  • Quality standards and procedures for export logistics processes are confirmed and/or updated in accordance with workplace procedures
  • The nature, extent and impact of potential issues or incidents in the planned export logistics are assessed
  • Contingency management strategies for identified issues/incidents are established and evaluated including reference to previous scenarios of a similar nature
  • Implementation procedures, including resource and infrastructure support are documented and continually upgraded in regards to established quality standards and any changes in both Australian and the international operating environment
  • Local and overseas transportation modes, times and routes are established to maximise effective and efficient operations
  • Resources are arranged in association with relevant Australian and overseas personnel to meet the operational schedules
  • Australian and international regulatory requirements, codes of practice and workplace procedures are identified and accounted for in the operational schedule
  • Tracking procedures are applied to consignments using relevant technology and systems in accordance with workplace procedures
  • Schedule is consolidated and forwarded to appropriate personnel
  • Schedule is stored in accordance with workplace procedures
  • Export logistics are monitored against quality standards planned processes, and compliance with Australian and international regulatory requirements
  • Non-compliance with quality standards, planned processes or regulatory requirements is identified and appropriate action is initiated to report and rectify any identified problems
  • Customer satisfaction with export logistics operations is monitored using appropriate methods
  • Customer concerns and suggestions for service improvements are acted upon in accordance with workplace procedures
  • Reports and other required documentation related to export logistics are completed and referred to relevant personnel in accordance with workplace procedures
  • Any changes in Australian and international regulations and codes of practice relevant to export logistics are monitored, identified and appropriate action is initiated to ensure ongoing compliance of export logistics processes and systems


Overview of Assessment

Assessment Tasks

  1. Assessment 1 – Exercises/Mini Tests (5% per mini test x 4 weeks = 20% in total)
  2. Assessment 2 – Major Project (50%)
  3. Assessment 3 – Interview/Test (30%)