Course Title: Market services and concepts to internal customers

Part A: Course Overview

Program: C5137

Course Title: Market services and concepts to internal customers

Portfolio: BUS

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code




Learning Mode

Teaching Period(s)


City Campus


650T TAFE Business

Face-to-Face or Workplace

Term2 2008

Course Contact: Seymour Jacobson

Course Contact Phone: +61 3 9925 1563

Course Contact Email:

Course Description

This unit covers internal marketing techniques to promote and sell internal service provision or a particular project or development which the manager has initiated. A range of management tools and techniques will be covered as support for an internal marketing exercise.

Pre-requisite Courses and Assumed Knowledge and Capabilities

Experience in frontline, senior supervisory or management positions

National Competency Codes and Titles

National Element Code & Title:

BSBMGT501A Market services and concepts to internal customers


Evaluate internal marketing plans

Interpret strategic and operational plans

Manage research activities

Prepare internal marketing plans

Learning Outcomes

Refer to competency elements

Overview of Assessment

Assessment will incorporate a variety of methods including essays, business reports, in class exercises, written tests, practical problem solving exercises, presentations, role plays, or practical tests.