Course Title: Merchandising and Store Presentation 2

Part A: Course Overview

Course ID: 029795

Program: C5165

Course Title: Merchandising and Store Presentation 2

Portfolio: DSC

Nominal Hours: 18.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
BUSM5576L	Brunswick Campus	TAFE	350T Fashion & Textiles	Face-to-Face	Term1 2007

Course Contact: Anna Cavaleri

Course Contact Phone: +61 3 9925 9138

Course Contact Email: anna.cavaleri@rmit.edu.au

Course Description

To provide learners with skills and knowledge to:

• Develop a detailed store manual illustrating the placement / arrangement of merchandise including all relevant promotional material
• Research, create and finalise the display labels, tickets and promotional material to complement specific merchandise
• Place, arrange and display labels, tickets and other promotional material
• Use appropriate software packages for constructing planograms, displays and promotional material.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None

National Competency Codes and Titles

LMTSMGN01A	Devlp & Implement a Sales or Mktg Plan 04/7
Elements:	This unit covers the skills and knowledge required to develop and implement a sales and marketing strategy in a TCF enterprise.
	LMTSMGN01A/01 Analyse business goals and market trends
	LMTSMGN01A/01 Analyse business goals and market trends
	LMTSMGN01A/02 Establish strategic directions
	LMTSMGN01A/02 Establish strategic directions
	LMTSMGN01A/03 Develop a sales or marketing plan
	LMTSMGN01A/03 Develop a sales or marketing plan
	LMTSMGN01A/04 Implement and monitor sales or marketing plan
	LMTSMGN01A/04 Implement and monitor sales or marketing plan
	LMTSMGN01A/05 Conduct plan review
	LMTSMGN01A/05 Conduct plan review
	LMTSMGN01A/06 Maintain records
	LMTSMGN01A/06 Maintain records
RUAAG5203BMA	Develop a Business Plan 04/6
Elements:	RUAAG5203BMA/01 Specify business objectives and targets
	RUAAG5203BMA/01 Specify business objectives and targets
	RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period
	RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period
	RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance
	RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance
	RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets
	RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets
	RUAAG5203BMA/05 Identify and plan appropriate risk management strategies
	RUAAG5203BMA/05 Identify and plan appropriate risk management strategies
	RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period
	RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period
	RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation
	RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation

Learning Outcomes

Refer to other sections of guide

Overview of Assessment

1. Install a window display in a TCF retailer. Further support this with a related in store promotion/display. Generate a detailed in-store manual to support these displays and the merchandising of all products within the store.
Computer generated imagery and final photographs of installations must be included.

2. Conduct a research project on the current merchandising techniques and the techniques of the competitors.

3. Create a detailed store manual for a retailer illustrating the placement/ arrangement of merchandise including all relevant promotional material. This is to be supported by storyboards illustrating the placement and inter-relationship of product. This will be presented to industry as part of your industry based project.

Assessment timeline: Progressive assessments