Course Title: TCF Advertising and Promotion
Part B: Course Detail
Teaching Period: Term1 2008
Course Code: BUSM5582L
Course Title: TCF Advertising and Promotion
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5165 - Diploma of Textiles Clothing and Footwear
Course Contact : Yuping Li
Course Contact Phone: +61 3 9925 9145
Course Contact Email:yuping.li@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Kelly Pascoe
+61 3 9925 9177
kelly.pascoe@rmit.edu.au
Location:
Building: 511
Level: 1
Room: 7
Nominal Hours: 54
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
To provide learners with the skills and knowledge to:
• Describe and outline the significant factors contributing to the success in selling
• Outline and apply the necessary knowledge, skills and techniques for successful selling
• Describe and outline the documentation to complete the selling process
• Describe the basic principles underlying the organization, planning and structure of a sales organisation
• Determine the number and organization of sales territories required by a sales organization based upon its sales strategies and market
• Apply basic forecasting and budget compatible with overall organizational objectives
• Identify the sales role as an aspect of the marketing plan.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTPDCL05A Dev/Present Des Concpt/s Wthn Specfd Gdlns 02/5 |
Element: |
LMTPDCL05A/01 Research fashion and garment |
Performance Criteria: |
• Fashion and garment trends are researched and relevant information relating to the design project is obtained, including availability of materials. |
Element: |
LMTPDCL05A/01 Research fashion and garment |
Performance Criteria: |
• Fashion and garment trends are researched and relevant information relating to the design project is obtained, including availability of materials. |
Element: |
LMTPDCL05A/02 Generate and select initial concepts in consultation with others |
Performance Criteria: |
• Concepts are developed to identify the range of possibilities. |
Element: |
LMTPDCL05A/02 Generate and select initial concepts in consultation with others |
Performance Criteria: |
• Concepts are developed to identify the range of possibilities. |
Element: |
LMTPDCL05A/03 Develop design concepts and details in consultation with others |
Performance Criteria: |
• Appropriate styles and trims/accessories are identified. |
Element: |
LMTPDCL05A/03 Develop design concepts and details in consultation with others |
Performance Criteria: |
• Appropriate styles and trims/accessories are identified. |
Element: |
LMTPDCL05A/04 Cost range/garment in conjunction with production area |
Performance Criteria: |
• All items and resources required for the range/garment are checked and confirmed. |
Element: |
LMTPDCL05A/04 Cost range/garment in conjunction with production area |
Performance Criteria: |
• All items and resources required for the range/garment are checked and confirmed. |
Element: |
LMTPDCL05A/05 Maintain records |
Performance Criteria: |
• Records are maintained and reports prepared, where necessary, in accordance with enterprise procedures. |
Element: |
LMTPDCL05A/05 Maintain records |
Performance Criteria: |
• Records are maintained and reports prepared, where necessary, in accordance with enterprise procedures. |
Element: |
This unit covers the skills and knowledge required for the development and presentation of garment design concepts to the client within specified guidelines in the enterprise. |
Performance Criteria: |
As above |
National Element Code & Title: |
LMTSMGN01A Devlp & Implement a Sales or Mktg Plan 02/7 |
Element: |
LMTSMGN01A/01 Analyse business goals and market trends |
Performance Criteria: |
• Business goals and objectives are defined and analysed to assist the formulation of a marketing plan. |
Element: |
LMTSMGN01A/01 Analyse business goals and market trends |
Performance Criteria: |
• Business goals and objectives are defined and analysed to assist the formulation of a marketing plan. |
Element: |
LMTSMGN01A/02 Establish strategic directions |
Performance Criteria: |
• Directions for marketing are assessed in line with the aims of the business plan, customer requirements, market position, objectives, opportunities and resources of the business. |
Element: |
LMTSMGN01A/02 Establish strategic directions |
Performance Criteria: |
• Directions for marketing are assessed in line with the aims of the business plan, customer requirements, market position, objectives, opportunities and resources of the business. |
Element: |
LMTSMGN01A/03 Develop a sales or marketing plan |
Performance Criteria: |
• Business resources and appropriate personnel are identified and utilised to optimise effectiveness of the marketing plan. |
Element: |
LMTSMGN01A/03 Develop a sales or marketing plan |
Performance Criteria: |
• Business resources and appropriate personnel are identified and utilised to optimise effectiveness of the marketing plan. |
Element: |
LMTSMGN01A/04 Implement and monitor sales or marketing plan |
Performance Criteria: |
• Monitoring procedures are established. |
Element: |
LMTSMGN01A/04 Implement and monitor sales or marketing plan |
Performance Criteria: |
• Monitoring procedures are established. |
Element: |
LMTSMGN01A/05 Conduct plan review |
Performance Criteria: |
• Review of the sales or marketing plan is conduced and the results assessed. |
Element: |
LMTSMGN01A/05 Conduct plan review |
Performance Criteria: |
• Review of the sales or marketing plan is conduced and the results assessed. |
Element: |
LMTSMGN01A/06 Maintain records |
Performance Criteria: |
• Records of sales and marketing planning activities are maintained and reports prepared, where necessary, in accordance with enterprise procedures. |
Element: |
LMTSMGN01A/06 Maintain records |
Performance Criteria: |
• Records of sales and marketing planning activities are maintained and reports prepared, where necessary, in accordance with enterprise procedures. |
Element: |
This unit covers the skills and knowledge required to develop and implement a sales and marketing strategy in a TCF enterprise. |
Performance Criteria: |
As above |
National Element Code & Title: |
RUAAG5203BMA Develop a Business Plan 02/6 |
Element: |
RUAAG5203BMA/01 Specify business objectives and targets |
Performance Criteria: |
• Explicit short and medium-term objectives and targets which reflect the owner’s preferences for feasible enterprise performance and development. |
Element: |
RUAAG5203BMA/01 Specify business objectives and targets |
Performance Criteria: |
• Explicit short and medium-term objectives and targets which reflect the owner’s preferences for feasible enterprise performance and development. |
Element: |
RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period |
Performance Criteria: |
• Information on past receipts and payments are obtained from previous records, compared with current price and cost trends and compiled in a form that enables projections of future receipts and expenditure to be made. |
Element: |
RUAAG5203BMA/02 Prepare and assess a cash flow budget for the planning period |
Performance Criteria: |
• Information on past receipts and payments are obtained from previous records, compared with current price and cost trends and compiled in a form that enables projections of future receipts and expenditure to be made. |
Element: |
RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on Business performance |
Performance Criteria: |
• Partial budgets are prepared for various feasible alternatives to test their impacts on business performance. |
Element: |
RUAAG5203BMA/03 Test variations in enterprise mix and operation to assess their effect on business performance |
Performance Criteria: |
• Partial budgets are prepared for various feasible alternatives to test their impacts on business performance. |
Element: |
RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets |
Performance Criteria: |
• Trial profit and loss balance sheets are prepared for the budget period following accepted accounting conventions, to test profitability and growth potential. |
Element: |
RUAAG5203BMA/04 Prepare trial profit and loss statements and balance sheets |
Performance Criteria: |
• Trial profit and loss balance sheets are prepared for the budget period following accepted accounting conventions, to test profitability and growth potential. |
Element: |
RUAAG5203BMA/05 Identify and plan appropriate risk management strategies |
Performance Criteria: |
• Sources and types of risks are identified and the probability of their occurrence and consequences assessed. |
Element: |
RUAAG5203BMA/05 Identify and plan appropriate risk management strategies |
Performance Criteria: |
• Sources and types of risks are identified and the probability of their occurrence and consequences assessed. |
Element: |
RUAAG5203BMA/06 Identify the improvements and developments to be made during |
Performance Criteria: |
• Services relevant to the development of [plans for the conservation of natural resource are identified and used. |
Element: |
RUAAG5203BMA/06 Identify the improvements and developments to be made during the planning period |
Performance Criteria: |
• Services relevant to the development of [plans for the conservation of natural resource are identified and used. |
Element: |
RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to |
Performance Criteria: |
• Information is obtained from appropriate sources on the general legal principles underlying contracts and on specific legal aspects of particular contracts as required. |
Element: |
RUAAG5203BMA/07 Identify the rights and obligations of the parties to contracts relevant to business operation |
Performance Criteria: |
• Information is obtained from appropriate sources on the general legal principles underlying contracts and on specific legal aspects of particular contracts as required. |
Learning Outcomes
Refer to other sections of guide
Details of Learning Activities
PLANNED LEARNING EXPERIENCES-
• Underpinning skills and knowledge delivered in classes
• Case studies on advertising and promotion
• Practical exercises on budgetary methods
• Group discussions and activities on communication process, promotional objectives, public relations/publicity and advertising activities
• Video and class discussions including practical creative art work for Jockey project
• An analysis of different media strategies
• Group discussions on priorities in planning and advertising campaign
Teaching Schedule
05/02/08 - Project Week
12/02/08 No Formal Classes – Field work
19/02/08 An introduction to integrated marketing communications
26/02/08 The role of IMC in the marketing process
04/03/08 Melbourne fashion Festival
11/03/08 The communication process
18/03/08 Source, message and channel factors
25/03/08 - 01/04/08Term Break
8/04/08 Objectives and budgeting for IMC programs
15/04/08 Creative strategy: planning and development
22/04/08 Creative strategy: implementation and evaluation
29/04/08 Media planning and strategy
06/05/08 Evaluation of broadcast media
Evaluation of print media
13/05/08 Support media
20/05/08 Direct marketing
27/05/08 The internet and interactive media
03/06/08 Sales promotions
10/06/08 PR. Publicity and corporate advertising
Group assignment due
17/06/08 Revision
24/06/08 Final examination
Learning Resources
Prescribed Texts
References
Other Resources
Essential Learning Resources:
• Belch & Belch. Advertising and Promotion, An Integrated Marketing Communication Perspective (7th Edition), Irwin, 2007
• Rossiter & Percy, Advertising Communications & Promotion Management (2nd Edition), The McGraw-Hill, 1997
• Russel & Lane, Klepper’s Advertising Procedures (13th Edition), Prentice Hall, 1996
Overview of Assessment
• Group work: produce a promotional plan for the YEP (Young Essential Project).
• Individual: examination on principles and concepts of advertising and promotions.
Assessment Tasks
Learners need to demonstrate by means of a range of assessment tasks that they can:
• Group work: produce a promotional plan for the YEP Project (30%).
• Individual: examination (70%) on principles and concepts of advertising and promotions
Learners can make a claim for Approved Prior Learning on entry to the course
Criteria for your results: HD (high distinction – indicative score 80-100%) or DI (distinction – indicative score 70-79%) or CR (credit – indicative score 60-69%) or PA (pass – indicative score 50-59%) or NN (fail – indicative score 0-49%).
Assessment Matrix
Course Overview: Access Course Overview