Course Title: TCF Product Ranging

Part B: Course Detail

Teaching Period: Term1 2008

Course Code: MKTG5414L

Course Title: TCF Product Ranging

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5165 - Diploma of Textiles Clothing and Footwear

Course Contact : Angelo Pantalone

Course Contact Phone: +61 3 9925 9154

Course Contact Email:angelo.pantalone@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Kelly Pascoe
+61 3 9925 9177
kelly.pascoe@rmit.edu.au

Location:
Building: 511
Level: 1
Room: 7

Nominal Hours: 51

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

To provide learners with skills and knowledge to:
• Identify and assess trends.
• Identify historical trends of fashion and cycles of change.
• Conduct and collate market research to assess the needs of the consumer and the relationship this has with market trends.
• Create storyboards interpreting trends, colour, mood, fabrics/trim swatches, etc. to support the interpretation of the design brief.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTPDCL01A Assist In Prepar Of Prelim Design Concepts 02/

Element:

LMTPDCL01A/01 Interpret design brief within specified guidelines

Performance Criteria:

• Design parameters are clarified, in consultation with designer, sales team, management and/or client, where required.
• A strategy plan and/or critical path plan is developed, when required.
• Constraints are identified and taken into account when clarifying the brief.

Element:

LMTPDCL01A/01 Interpret design brief within specified guidelines

Performance Criteria:

• Design parameters are clarified, in consultation with designer, sales team, management and/or client, where required.
• A strategy plan and/or critical path plan is developed, when required.
• Constraints are identified and taken into account when clarifying the brief.

Element:

LMTPDCL01A/02 Research relevant information within specified guidelines

Performance Criteria:

• Trends in fabrics, etc. are researched for performance, colour, availability, care/maintenance requirements and suitability to project or design.
• Technical requirements associated with production are assessed, within specified guidelines.
• Any additional expertise required for the project is identified.

Element:

LMTPDCL01A/02 Research relevant information within specified guidelines

Performance Criteria:

• Trends in fabrics, etc. are researched for performance, colour, availability, care/maintenance requirements and suitability to project or design.
• Technical requirements associated with production are assessed, within specified guidelines.
• Any additional expertise required for the project is identified.

Element:

LMTPDCL01A/03 Contribute to design concepts

Performance Criteria:

• Preliminary concepts are worked out in conjunction with others to identify possibilities.
• Story themes are developed using fashion magazines, samples, swatches, trims and colour palette.
• Ideas are contributed and discussed with team members to enhance the success of the project.
• Relevant support materials and explanations are developed and refined in conjunction with members of the design team.

Element:

LMTPDCL01A/03 Contribute to design concepts

Performance Criteria:

• Preliminary concepts are worked out in conjunction with others to identify possibilities.
• Story themes are developed using fashion magazines, samples, swatches, trims and colour palette.
• Ideas are contributed and discussed with team members to enhance the success of the project.
• Relevant support materials and explanations are developed and refined in conjunction with members of the design team.

Element:

LMTPDCL01A/04 Contribute to the presentation of design/s

Performance Criteria:

• Own role and relationship to others for the presentation meeting is determined and rehearsed.
• Presentation is assessed in a manner which promotes the design’s acceptance/approval.

Element:

LMTPDCL01A/04 Contribute to the presentation of design/s

Performance Criteria:

• Own role and relationship to others for the presentation meeting is determined and rehearsed.
• Presentation is assessed in a manner which promotes the design’s acceptance/approval.

National Element Code & Title:

LMTPDCL03A Select And/Or Modify Patterns Or Blocks 02/5

Element:

LMTPDCL03A/01 Interpret the design

Performance Criteria:

• Design a sketch/drawing is interpreted and clarified with designer or senior patternmaker as required.
• Design lines and features are identified.
• Fabric characteristics and performance, and trims and finishings are considered in relation to the design.

Element:

LMTPDCL03A/01 Interpret the design

Performance Criteria:

• Design a sketch/drawing is interpreted and clarified with designer or senior patternmaker as required.
• Design lines and features are identified.
• Fabric characteristics and performance, and trims and finishings are considered in relation to the design.

Element:

LMTPDCL03A/02 Select a pattern

Performance Criteria:

• Specifications are read and interpreted, in consultation with others as required.
• Any special construction methods or trim details of the garment that may affect the patter are identified.
• Pattern is obtained and checked to ensure suitability to the work specifications and/or design requirements.

Element:

LMTPDCL03A/02 Select a pattern

Performance Criteria:

• Specifications are read and interpreted, in consultation with others as required.
• Any special construction methods or trim details of the garment that may affect the patter are identified.
• Pattern is obtained and checked to ensure suitability to the work specifications and/or design requirements.

Element:

LMTPDCL03A/03 Modify existing pattern

Performance Criteria:

• Steps required to modify the pattern are determined.
• Pattern is made, using existing patterns, to meet design requirements.
• Pattern pieces are checked for accuracy of seam allowances, seam match, hems and functional openings.

Element:

LMTPDCL03A/03 Modify existing pattern

Performance Criteria:

• Steps required to modify the pattern are determined.
• Pattern is made, using existing patterns, to meet design requirements.
• Pattern pieces are checked for accuracy of seam allowances, seam match, hems and functional openings.

Element:

LMTPDCL03A/04 Test pattern

Performance Criteria:

• Pattern is tested for feasibility by making a prototype or toile.
• Construction problems are identified, where relevant, and alternative construction methods are recommended.
• Pattern adjustments are made, as required, and alterations are assessed to meet fitting requirements.
• Final patterns are tested for compliance to design criteria and specifications, and to assess accuracy and completeness.
• Labelling of pattern pieces is assessed in accordance with enterprise procedures.

Element:

LMTPDCL03A/04 Test pattern

Performance Criteria:

• Pattern is tested for feasibility by making a prototype or toile.
• Construction problems are identified, where relevant, and alternative construction methods are recommended.
• Pattern adjustments are made, as required, and alterations are assessed to meet fitting requirements.
• Final patterns are tested for compliance to design criteria and specifications, and to assess accuracy and completeness.
• Labelling of pattern pieces is assessed in accordance with enterprise procedures.

Element:

LMTPDCL03A/05 Maintain records

Performance Criteria:

• Records are maintained and reports prepared, where necessary, in accordance with enterprise procedures.
• Patterns are filed in accordance with enterprise procedures.

Element:

LMTPDCL03A/05 Maintain records

Performance Criteria:

• Records are maintained and reports prepared, where necessary, in accordance with enterprise procedures.
• Patterns are filed in accordance with enterprise procedures.

National Element Code & Title:

RUAAG5501BCA Develop A Marketing Plan 02/7

Element:

RUAG5501BC/01 Determine business and financial requirements

Performance Criteria:

• The cash flow capacity of each production option for the property is determined.
• Profit potential of each option or combination of options is determined.
• Break even price is determined.
• Price risk factors are identified.

Element:

RUAG5501BC/01 Determine business and financial requirements

Performance Criteria:

• The cash flow capacity of each production option for the property is determined.
• Profit potential of each option or combination of options is determined.
• Break even price is determined.
• Price risk factors are identified.

Element:

RUAG5501BC/02 Obtain and analyse market information

Performance Criteria:

• Behaviour of factors influencing price, supply and demand is monitored.
• Information obtained is organised into a form to aid decision making.
• Information obtained is assessed for validity and reliability.
• Information is analysed to develop conclusions based on appropriate evidence and reasoning.
• Information is sought and updated on all relevant factors affecting prices, supply and demand is monitored.

Element:

RUAG5501BC/02 Obtain and analyse market information

Performance Criteria:

• Behaviour of factors influencing price, supply and demand is monitored.
• Information obtained is organised into a form to aid decision making.
• Information obtained is assessed for validity and reliability.
• Information is analysed to develop conclusions based on appropriate evidence and reasoning.
• Information is sought and updated on all relevant factors affecting prices, supply and demand is monitored.

Element:

RUAG5501BC/03 Develop marketing plan

Performance Criteria:

• Estimates of product quality and quantity are made.
• Markets and organisations available to sell products to are identified.
• Areas of marketing risk are identified and methods for managing the risk are used.
• Marketing plan is documented.
• Organisations providing assistance about farm product selling are identified and used appropriately.

Element:

RUAG5501BC/03 Develop marketing plan

Performance Criteria:

• Estimates of product quality and quantity are made.
• Markets and organisations available to sell products to are identified.
• Areas of marketing risk are identified and methods for managing the risk are used.
• Marketing plan is documented.
• Organisations providing assistance about farm product selling are identified and used appropriately.

Element:

RUAG5501BC/04 Implement marketing plan

Performance Criteria:

• Market conditions are monitored to the marketing plan.
• Market movements initiate marketing plan targets.
• Purchasing organisations’ viability is assessed through the collection and analysis of information.
• “Terms of Payment” offered by each buyer are obtained, negotiated for advantage and analysed for impact on farm finances.
• Holding of product delivery arrangements are considered for their impact on farm cash flow and profit.
• Contracts/agency agreements are negotiated in line with the marketing plan.
• The product is sold in line with the marketing plan.

Element:

RUAG5501BC/04 Implement marketing plan

Performance Criteria:

• Market conditions are monitored to the marketing plan.
• Market movements initiate marketing plan targets.
• Purchasing organisations’ viability is assessed through the collection and analysis of information.
• “Terms of Payment” offered by each buyer are obtained, negotiated for advantage and analysed for impact on farm finances.
• Holding of product delivery arrangements are considered for their impact on farm cash flow and profit.
• Contracts/agency agreements are negotiated in line with the marketing plan.
• The product is sold in line with the marketing plan.

Element:

RUAG5501BC/05 Evaluate the marketing plan

Performance Criteria:

• Performance indicators are identified.
• Actual marketing outcomes are compared to marketing plan.
• Action is taken to remedy poor performance areas.
• Areas of positive performance are identified.
• Strategies to ensure positive performance are incorporated into new marketing plan.

Element:

RUAG5501BC/05 Evaluate the marketing plan

Performance Criteria:

• Performance indicators are identified.
• Actual marketing outcomes are compared to marketing plan.
• Action is taken to remedy poor performance areas.
• Areas of positive performance are identified.
• Strategies to ensure positive performance are incorporated into new marketing plan.


Learning Outcomes


Refer to other sections of course guide


Details of Learning Activities

To provide learners with skills, knowledge and attitudes to become competent to:

• Identify and assess the validity of trends and sources of inspiration

• Identify historical trends of fashion and cycles of change including social and cultural changes

• Conduct and collate market research to assess consumer needs and the relationship to product development

• Create mood and storyboards that interpret trends, inspiration, mood, colour, fabrics/trim, etc. to support the design brief


Teaching Schedule

11/02/08 Program Orientation Monday - Monday, 11th February,08
Course Introduction / Student Learning Unit Guide (SLUG)
• Assessments Overview
• Week to Week Overview

18/02/08 Fashion Forecasting- What is it? How do we do it? Why do we need to do it?
Overview Assessment # 1

25/02/08 Trend Analysis –
• Fashion lifecycles
• Apply trends across various markets

03/03/08 Fashion Week Melbourne Fashion Festival – Field work with assessment - 10%

10/03/08 Trends Analysis / Sources of Inspiration
Social and Cultural Analysis

17/03/08 Trend Multiplication – The 3 eras of Modern Fashion
21/03/08 –06/04/08 Easter Break

07/04/08 Fashion History – An overview of styles since the early 1900’s. A study of the social implication of an era in history and the related styles of that period.
Assessment # 1 due –Melbourne Fashion Festival assignment.

14/04/08 Colour Theory
• Colour and meaning the clothing industry
• Colour and brand identity

21/04/08 Product Ranging Theory – Strategic Retailing

28/04/08 Sources of Inspiration in Product Range Development –
• Contextualised for a retail setting

05/05/08 Market Environment Analysis – Commercial Activity
12/05/08 Market Environment Analysis – Commercial Activity
19/05/08 Assortment Planning – Family Tree Planning
26/05/08 Colour Application and Matrix Assembly
02/06/08 The 6-point Buying Planning Cycle.
09/06/08 Monday, 9th June,08 – Queen’s Birthday Public Holiday
Examination Overview

16/06/08 Examination – Value 40%
23/06/08 EXAM WEEK


Learning Resources

Prescribed Texts


References


Other Resources

Essential Learning Resources:

Library documents – TBA
Lecture notes as provided by the teacher


Overview of Assessment

Assessments for this course will be both individual and group work. In the third term, the final assessment will reflect the requirements set out by Product Ranging and the holistic assessment.

1. Examination: theories underpinning product ranging processes
2. Group work: retail environment analysis
3. Creation of a mood and story board
Tasks 2 and 3 will require accompanying in-class presentations

• Assessment time-line: Progressive assessments and presentation to an audience. Students must pass all assessments in this course.


Assessment Tasks

Assessments for this course will be both individual and group work. In the third term, the final assessment will reflect the requirements set out by Product Ranging and the holistic assessment.

1. Examination, Theories underpinning Product Ranging processes –40%
2. Trend Analysis – Fashion Week Assignment – 10%
3. Retail environment analysis (20%) group work
4. Mood and Story Board (30%) group (part of the Holistic Assessment)

Points 2 and 3 will require accompanying in-class presentations

• Assessment time-line: Progressive assessments and presentation to an audience. Students must pass all assessments in this course.

• Learners can make a claim for Approved Prior Learning on entry to the course

• Criteria for your results: PX (competence demonstrated) or NN (competence not demonstrated). To obtain PX for this module, learners need to provide evidence of competence for all assessment tasks.


Assessment Matrix

Not applicable

Course Overview: Access Course Overview