Course Title: TCF Product Ranging
Part B: Course Detail
Teaching Period: Term1 2008
Course Code: MKTG5414L
Course Title: TCF Product Ranging
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5165 - Diploma of Textiles Clothing and Footwear
Course Contact : Angelo Pantalone
Course Contact Phone: +61 3 9925 9154
Course Contact Email:angelo.pantalone@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Kelly Pascoe
+61 3 9925 9177
kelly.pascoe@rmit.edu.au
Location:
Building: 511
Level: 1
Room: 7
Nominal Hours: 51
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
To provide learners with skills and knowledge to:
• Identify and assess trends.
• Identify historical trends of fashion and cycles of change.
• Conduct and collate market research to assess the needs of the consumer and the relationship this has with market trends.
• Create storyboards interpreting trends, colour, mood, fabrics/trim swatches, etc. to support the interpretation of the design brief.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTPDCL01A Assist In Prepar Of Prelim Design Concepts 02/ |
Element: |
LMTPDCL01A/01 Interpret design brief within specified guidelines |
Performance Criteria: |
• Design parameters are clarified, in consultation with designer, sales team, management and/or client, where required. |
Element: |
LMTPDCL01A/01 Interpret design brief within specified guidelines |
Performance Criteria: |
• Design parameters are clarified, in consultation with designer, sales team, management and/or client, where required. |
Element: |
LMTPDCL01A/02 Research relevant information within specified guidelines |
Performance Criteria: |
• Trends in fabrics, etc. are researched for performance, colour, availability, care/maintenance requirements and suitability to project or design. |
Element: |
LMTPDCL01A/02 Research relevant information within specified guidelines |
Performance Criteria: |
• Trends in fabrics, etc. are researched for performance, colour, availability, care/maintenance requirements and suitability to project or design. |
Element: |
LMTPDCL01A/03 Contribute to design concepts |
Performance Criteria: |
• Preliminary concepts are worked out in conjunction with others to identify possibilities. |
Element: |
LMTPDCL01A/03 Contribute to design concepts |
Performance Criteria: |
• Preliminary concepts are worked out in conjunction with others to identify possibilities. |
Element: |
LMTPDCL01A/04 Contribute to the presentation of design/s |
Performance Criteria: |
• Own role and relationship to others for the presentation meeting is determined and rehearsed. |
Element: |
LMTPDCL01A/04 Contribute to the presentation of design/s |
Performance Criteria: |
• Own role and relationship to others for the presentation meeting is determined and rehearsed. |
National Element Code & Title: |
LMTPDCL03A Select And/Or Modify Patterns Or Blocks 02/5 |
Element: |
LMTPDCL03A/01 Interpret the design |
Performance Criteria: |
• Design a sketch/drawing is interpreted and clarified with designer or senior patternmaker as required. |
Element: |
LMTPDCL03A/01 Interpret the design |
Performance Criteria: |
• Design a sketch/drawing is interpreted and clarified with designer or senior patternmaker as required. |
Element: |
LMTPDCL03A/02 Select a pattern |
Performance Criteria: |
• Specifications are read and interpreted, in consultation with others as required. |
Element: |
LMTPDCL03A/02 Select a pattern |
Performance Criteria: |
• Specifications are read and interpreted, in consultation with others as required. |
Element: |
LMTPDCL03A/03 Modify existing pattern |
Performance Criteria: |
• Steps required to modify the pattern are determined. |
Element: |
LMTPDCL03A/03 Modify existing pattern |
Performance Criteria: |
• Steps required to modify the pattern are determined. |
Element: |
LMTPDCL03A/04 Test pattern |
Performance Criteria: |
• Pattern is tested for feasibility by making a prototype or toile. |
Element: |
LMTPDCL03A/04 Test pattern |
Performance Criteria: |
• Pattern is tested for feasibility by making a prototype or toile. |
Element: |
LMTPDCL03A/05 Maintain records |
Performance Criteria: |
• Records are maintained and reports prepared, where necessary, in accordance with enterprise procedures. |
Element: |
LMTPDCL03A/05 Maintain records |
Performance Criteria: |
• Records are maintained and reports prepared, where necessary, in accordance with enterprise procedures. |
National Element Code & Title: |
RUAAG5501BCA Develop A Marketing Plan 02/7 |
Element: |
RUAG5501BC/01 Determine business and financial requirements |
Performance Criteria: |
• The cash flow capacity of each production option for the property is determined. |
Element: |
RUAG5501BC/01 Determine business and financial requirements |
Performance Criteria: |
• The cash flow capacity of each production option for the property is determined. |
Element: |
RUAG5501BC/02 Obtain and analyse market information |
Performance Criteria: |
• Behaviour of factors influencing price, supply and demand is monitored. |
Element: |
RUAG5501BC/02 Obtain and analyse market information |
Performance Criteria: |
• Behaviour of factors influencing price, supply and demand is monitored. |
Element: |
RUAG5501BC/03 Develop marketing plan |
Performance Criteria: |
• Estimates of product quality and quantity are made. |
Element: |
RUAG5501BC/03 Develop marketing plan |
Performance Criteria: |
• Estimates of product quality and quantity are made. |
Element: |
RUAG5501BC/04 Implement marketing plan |
Performance Criteria: |
• Market conditions are monitored to the marketing plan. |
Element: |
RUAG5501BC/04 Implement marketing plan |
Performance Criteria: |
• Market conditions are monitored to the marketing plan. |
Element: |
RUAG5501BC/05 Evaluate the marketing plan |
Performance Criteria: |
• Performance indicators are identified. |
Element: |
RUAG5501BC/05 Evaluate the marketing plan |
Performance Criteria: |
• Performance indicators are identified. |
Learning Outcomes
Refer to other sections of course guide
Details of Learning Activities
To provide learners with skills, knowledge and attitudes to become competent to:
• Identify and assess the validity of trends and sources of inspiration
• Identify historical trends of fashion and cycles of change including social and cultural changes
• Conduct and collate market research to assess consumer needs and the relationship to product development
• Create mood and storyboards that interpret trends, inspiration, mood, colour, fabrics/trim, etc. to support the design brief
Teaching Schedule
11/02/08 Program Orientation Monday - Monday, 11th February,08
Course Introduction / Student Learning Unit Guide (SLUG)
• Assessments Overview
• Week to Week Overview
18/02/08 Fashion Forecasting- What is it? How do we do it? Why do we need to do it?
Overview Assessment # 1
25/02/08 Trend Analysis –
• Fashion lifecycles
• Apply trends across various markets
03/03/08 Fashion Week Melbourne Fashion Festival – Field work with assessment - 10%
10/03/08 Trends Analysis / Sources of Inspiration
Social and Cultural Analysis
17/03/08 Trend Multiplication – The 3 eras of Modern Fashion
21/03/08 –06/04/08 Easter Break
07/04/08 Fashion History – An overview of styles since the early 1900’s. A study of the social implication of an era in history and the related styles of that period.
Assessment # 1 due –Melbourne Fashion Festival assignment.
14/04/08 Colour Theory
• Colour and meaning the clothing industry
• Colour and brand identity
21/04/08 Product Ranging Theory – Strategic Retailing
28/04/08 Sources of Inspiration in Product Range Development –
• Contextualised for a retail setting
05/05/08 Market Environment Analysis – Commercial Activity
12/05/08 Market Environment Analysis – Commercial Activity
19/05/08 Assortment Planning – Family Tree Planning
26/05/08 Colour Application and Matrix Assembly
02/06/08 The 6-point Buying Planning Cycle.
09/06/08 Monday, 9th June,08 – Queen’s Birthday Public Holiday
Examination Overview
16/06/08 Examination – Value 40%
23/06/08 EXAM WEEK
Learning Resources
Prescribed Texts
References
Other Resources
Essential Learning Resources:
Library documents – TBA
Lecture notes as provided by the teacher
Overview of Assessment
Assessments for this course will be both individual and group work. In the third term, the final assessment will reflect the requirements set out by Product Ranging and the holistic assessment.
1. Examination: theories underpinning product ranging processes
2. Group work: retail environment analysis
3. Creation of a mood and story board
Tasks 2 and 3 will require accompanying in-class presentations
• Assessment time-line: Progressive assessments and presentation to an audience. Students must pass all assessments in this course.
Assessment Tasks
Assessments for this course will be both individual and group work. In the third term, the final assessment will reflect the requirements set out by Product Ranging and the holistic assessment.
1. Examination, Theories underpinning Product Ranging processes –40%
2. Trend Analysis – Fashion Week Assignment – 10%
3. Retail environment analysis (20%) group work
4. Mood and Story Board (30%) group (part of the Holistic Assessment)
Points 2 and 3 will require accompanying in-class presentations
• Assessment time-line: Progressive assessments and presentation to an audience. Students must pass all assessments in this course.
• Learners can make a claim for Approved Prior Learning on entry to the course
• Criteria for your results: PX (competence demonstrated) or NN (competence not demonstrated). To obtain PX for this module, learners need to provide evidence of competence for all assessment tasks.
Assessment Matrix
Not applicable
Course Overview: Access Course Overview