Course Title: Apply colour theory in response to a brief

Part B: Course Detail

Teaching Period: Term1 2007

Course Code: GRAP5146C

Course Title: Apply colour theory in response to a brief

School: 320T Design (TAFE)

Campus: City Campus

Program: C5177 - Diploma of Visual Merchandising

Course Contact : Jo Beckerleg

Course Contact Phone: 9925 4211

Course Contact

Name and Contact Details of All Other Relevant Staff

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit describes the skills and knowledge required to explore and apply colour theory in response to a brief.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

CUVDES01A Apply colour theory in response to a brief


Apply colour theories to produce samples

Performance Criteria:

Select materials, tools and equipment required for the production of colour theory samples

Follow appropriate and safe procedures to apply instances of colour theory

Consider outcomes in relation to colour theory and the requirements of the brief, and make adjustments accordingly

Produce a range of samples which demonstrate the appropriate application of colour theory to a brief

Present and store work in a format which takes account of the need for professional presentation and potential need for the samples in future work


Examine information on colour theory

Performance Criteria:

Identify and access sources of information on colour theory relevant to the brief

Use knowledge of colour theory to inform work as required by the brief

Learning Outcomes

1. Examine information on colour theory
2. Apply colour theories to produce samples

Details of Learning Activities

On your timetable this competency will be referred to as Colour.

You will be learning to ‘read’ colour, interpret colour in the VM environment and target markets, various class activities involving paint and cut and paste.
You will be required to source colour examples (paint, magazine references) and magazines for reference material.

Activities may include:
• Sourcing
• Design
• Illustrate
• Presentations
• Research

Teaching Schedule

• Visual diary/workbook (inspiration, collected colour, thoughts and comments, etc) 
                                                                                                   (Brief 1- 30%)
2.4, 2.5
2 Colour wheel
- paint in gouache paints                                                          (Brief 2 P/F)

Intro 3D colour wheel                                                           (Brief 3- 10%)
3 3D Colour wheel
- work in groups
- colour wheel templates
4 3D colour wheel
- working in groups
                                                                                      (Hand in Brief 2 & 3)
5 Words as colours                                                                 (Brief 4 – P/F)

Colour reference                                                                  (Brief 5 – 10%)

2.3, 2.4
6 Work on words as colours and colour reference
7 Words as colours presentation

* Bring in Visual Diary for check in
1.2, 1.2
2.1, 2.3, 2.4
8 Visual Diary check in

* Bring in colour collection reference material in Week 9

                                                                                             (Hand in Brief 5)
9Exploration of colour                                                           (Brief 6 - 30%)

* Swap meet – share colour resources and reference material
2.2, 2.4, 2.5
10 Exploration of colour
11 Exploration of colour
12 Colour in retail                                                                      (Brief 7 - 10%)

Colour reversal                                                                     (Brief 8 - 10%)
- Part A

Colour in retail

Colour memory

14 Colour reversal
- Part B
                                                                                              (Hand in Brief 7)
15Finish off all work

* ALL projects to be included in Visual Diary
(Hand in Brief 1, Brief 6)

Learning Resources

Prescribed Texts



Other Resources

Overview of Assessment

• Research project
• Developing project brief
• Portfolio presentations
• Studio based workshops
• Application of technical skills

Assessment Tasks

Brief 1 Visual diary
Brief 2 Colour wheel
Brief 3 Words as colours
Brief 4 Colour reference
Brief 5 Colour in retail
Brief 6 Colour memory
Brief 7 Food as inspiration
Brief 8 Landscape of colour

Assessment Matrix

Course grading

HD High Distinction 80-100% competency achieved
DI Distinction 70-79% competency achieved
CR Credit 60-69% competency achieved
PA Pass (higher grading available) 50-59% competency achieved
PX Pass (no higher grading available) N/A competency achieved
NN Fail 0-49% not yet competent

• All briefs are evenly weighted and the marks averaged out at the completion of the unit

• Students must pass all assessment tasks in order to pass this course

The major learning experience involves group work, class interaction. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.

Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse the work on the basis of authentication issues.

Late submissions
Late submissions may be considered at the teacher’s discretion, provided that:
a. A medical certificate has been produced; or
b. 48 hours notice is given re the inability to meet the nominated deadline; or
c. Special consideration forms have been completed.
Late submissions must be in consultation with the teacher and penalties may occur.
This is aligned with standard visual merchandising industry practice.

• Students may be permitted to resubmit work upon application with course teacher.

• Course guide is subject to change in relation to industry demands and availability.

Course Overview: Access Course Overview