Course Title: Work effectively as a visual merchandiser
Part B: Course Detail
Teaching Period: Term1 2007
Course Code: MKTG5697C
Course Title: Work effectively as a visual merchandiser
School: 320T Design (TAFE)
Campus: City Campus
Program: C5177 - Diploma of Visual Merchandising
Course Contact : Jo Beckerleg
Course Contact Phone: 9925 4211
Course Contact Email:joanne.beckerleg@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 32
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit provides an overview of the visual merchandising area of the retail industry and the skills and knowledge required to work effectively and develop a career in visual merchandising.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
WRRVM1A Work effectively as a visual merchandiser |
Element: |
Determine roles and responsibilities in a visual merchandising work environment |
Performance Criteria: |
The retail organisation structure and related departments are identified. |
Element: |
Develop knowledge of the visual merchandising area in the retail and exhibition industries |
Performance Criteria: |
The ability to differentiate between the following retail visual merchandising components is demonstrated: |
Element: |
Work effectively in a visual merchandising environment |
Performance Criteria: |
Notification of shift availability, non-attendance for shift given without undue delay and according to organisation policies and procedures. |
Learning Outcomes
1 Develop knowledge of the visual merchandising area in the retail and exhibition industries
2 Determine roles and responsibilities in a visual merchandising work environment
3 Work effectively in a visual merchandising environment
Details of Learning Activities
On your timetable this competency will be referred to as Professional Practice (PP).
This competency is delivered and assessed with MKTG 5697
• Industry visits
• Role play
• Sourcing
• Design
• Manage and facilitate
• Group work
• Presentations
• Research
• Lead a team
Teaching Schedule
SEMESTER ONE
WEEK | CLASS CONTENT | WRRO9A | WRRVM1A |
1 |
Overview of subject
|
1.2 3.2 3.3 4.1 |
|
2 | Been Now Going (WK 4) • ‘Been-Now-Going’ discussion • Brainstorming • Presentation techniques • Verbal skills required when presenting |
2.1 2.4 |
|
3 | Site visit to the Immigration Museum | 4.4 6.4 5.5 6.2 |
1.1 |
4 | Been-Now-Going presentations to class | 1.2 1.3 3.2 3.3 |
|
5 | VM Survival Kit (WK 7) • VM Survival Kit discussion • Different types of survival kits • VM point of difference discussion • Presentation options for personal style and identity |
4.1 4.2 6.4 1.4 1.5 |
|
6 | International Research (WK 16) • Groups are chosen for research brief Training Session (WK 8 & 9) • Groups selected for training session • Explanation of the difference between a training session and a presentation • Time management discussion • How to conduct an effective training session |
1.4 1.5 2.2 2.3 2.4 3.1 3.2 3.3 3.4 3.5 |
1.1 |
7 |
VM Survival Kit Presentations Secondary School Talk (WK 16) |
1.2 6.3 1.3 6.4 6.1 5.2 6.2 5.4 |
2.2 2.3 1.1 |
8 | Training session presentations | 4.1 5.3 4.2 5.4 4.3 5.5 5.1 6.1 5.2 6.2 6.3 6.4 |
|
9 | Training session presentations | 4.1 5.3 4.2 5.4 4.3 5.5 5.1 6.1 5.2 6.2 6.3 6.4 |
|
10 | • Discussion on the secondary school talks • Who is going where? • Contacts for the secondary school? • What do we know about Visual Merchandising? • Show the power point slide show for secondary schools • Show bag of brochures to be given and evaluation forms |
4.1 4.2 4.4 2.3 2.2 3.1 3.2 3.3 |
|
11 | Site visit to the City Library or State Library for international research brief |
1.3 1.4 2.4 |
1.1 |
12 |
VM interview (WK 16) • Interview and research techniques • Who to interview? • How to interview? • Different types of interview strategy’s and questions |
2.1 2.4 4.4 5.4 5.5 6.2 6.3 6.4 |
2.1 2.2 2.3 3.1 3.2 3.3 3.4 3.5 |
13 | Students to conduct interview of a Visual Merchandiser during this time |
2.1 2.4 4.4 5.4 5.5 6.2 6.3 6.4 |
1.1 2.1 2.2 2.3 3.1 3.2 3.3 3.4 3.5 |
14 | • Progress check on secondary school talk • Progress check on interview of a visual merchandiser • Progress check on international store research • Problems occurring |
6.2 6.3 6.4 |
|
15 | Site visit to a Visual Merchandising company |
5.5 6.2 |
1.1 |
16 | Secondary School Talk diary DUE International research DUE Interview of a Visual Merchandiser DUE |
||
17 |
Approved resubmissions |
SEMESTER TWO
WEEK | CLASS CONTENT | WRRO9A | WRRVM1A |
1 |
Introduction • Articles about shopping or retail environments • Types of places to source articles • Nominate a date for each student to bring their article • Read an example article VM Articles (WK 16) |
2.2 3.3 4.2 4.4 5.4 |
|
2 |
Articles from two students • Source a career path you would like to investigate and a company Career Pack (WK 11) |
2.3 3.1 3.2 3.3 3.4 3.5 |
|
3 | • Articles from two students • Existing students resumes • Steps in building a resume • Start mock-up for new resume |
2.2 2.3 3.3 3.5 |
|
4 | • Articles from two students • Progress check on new resume • All students to have sourced a company they would like to work for • Discuss companies available within the VM industry |
2.1 2.2 2.3 |
|
5 | • Articles from two students • Steps in writing a cover letter for the chosen company • Start mock-up for cover letter • Verbal presentations of interview brief Resume DUE |
2.3 3.5 |
|
6 | • Articles from two students • Progress check on cover letter • Business card and letter head design progress check from Design class • Find 2 VM jobs and bring in adverts for next class |
2.3 | |
7 | • Articles from two students • Introduce Career Statements • Start mock-up of career statements in class using the two job adverts sourced Cover Letter DUE Business Card DUE Letterhead DUE |
2.1 2.2 2.3 |
|
8 | • Articles from two students • Introduce Calling Cards • Start mock-up of calling cards in class using the two job adverts |
2.1 2.2 2.3 |
|
9 | • Articles from two students • Introduce Budgets • What is a budget and how to create one? • What is your hourly rate of pay? • Record keeping • Discuss budget brief in class Budget (WK 12) Calling Cards DUE Career Statements DUE |
2.3 | |
10 | • Articles from two students • Discussion on meeting client expectations, contacting and sourcing suppliers. • Source and contact details for suppliers used to give to class • Site walk to French Connection for brief |
2.3 3.4 |
|
11 | Career Pack DUE | ||
12 | Site visit Budget DUE |
3.3 | |
13 | • Required to bring in drawing equipment and magazines for this class exercise • Team B Hit the Ground Running (WK 13) Hit the Ground Running DUE |
4.4 5.4 |
2.3 |
14 | • Articles from two students • Press/Media Release • What is a press/media release Press/Media Release (WK 15) |
5.3 6.2 5.5 6.3 |
2.3 |
15 | • Articles from two students • Articles from two students • Class exercise – write a press/media release Press/Media release DUE |
5.3 6.2 5.5 6.3 |
2.3 |
16 | • Articles from two students • Career Pack Test |
2.2 3.3 4.2 4.4 5.4 |
|
17 | Approved Re-submissions Tutorial |
Learning Resources
Prescribed Texts
References
What will I need access to for this course? |
Other Resources
Overview of Assessment
• Group presentations
• Reflective journaling
• Research project
• Report writing
Assessment Tasks
Assessment may include :
A range of methods to asses performance and the application of essential underpinning knowledge, and might include:
 Direct observation in class
 Participation in group work
 Evaluation of subject matter
 Oral and/or written questioning
 Discussion of the selected subject matter
 Written and/or verbal reports
Semester 1
1. Been Now Going = 10% WK 4
2. VM Survival Kit = 15% WK 7
3. Training Session = 15% WK 8 & 9
4. International Research = 20% WK 16
5. Secondary School Talk = 30% WK 16
6. VM Interview = 10% WK 16
Semester 2
7. Articles = 10% WK 16
8. Career Pack = 40% WK 11
9. Budget = 20% WK 12
10. Hit the Ground Running = 10% WK 13
11. Press Media Release = 10% WK 15
12. Career Pack Test = 10% WK 16
Assessment Matrix
Marks recorded
HD High Distinction 80-100% competency achieved
DI Distinction 70-79% competency achieved
CR Credit 60-69% competency achieved
PA Pass (higher grading available) 50-59% competency achieved
PX Pass (no higher grading available) competency achieved
NN Fail NN 0-49% not yet competent
• Assessment is ongoing throughout the semester
• Students must pass all assessment tasks in order to pass this course
• Attendance
The major learning experience involves group work, class interaction, presentations and installations. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
• Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse the work on the basis of authentication issues.
• Late submissions
Late submissions may be considered at the teacher’s discretion, provided that:
a. A medical certificate has been produced; or
b. 48 hours notice is given re the inability to meet the nominated deadline; or
c. Special consideration forms have been completed.
Late submissions must be in consultation with the teacher and penalties may occur.
This is aligned with standard visual merchandising industry practice.
• Students may be permitted to resubmit work upon application with course teacher.
• Course guide is subject to change in relation to industry demands and availability.
Course Overview: Access Course Overview