Course Title: Produce retail visual illustrations
Part B: Course Detail
Teaching Period: Term1 2007
Course Code: MKTG5698C
Course Title: Produce retail visual illustrations
School: 320T Design (TAFE)
Campus: City Campus
Program: C5177 - Diploma of Visual Merchandising
Course Contact : Jo Beckerleg
Course Contact Phone: 9925 4211
Course Contact Email:joanne.beckerleg@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 32
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This unit encompasses the skills and knowledge required to produce simple visual representations of proposed product presentations and display exhibitions.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
WRRVM2A Produce retail visual illustrations |
Element: |
Produce colour schemes to suit specific visual merchandising promotional themes |
Performance Criteria: |
Colour schemes are produced to suit specific visual merchandising promotional themes. |
Element: |
Produce images of objects and interiors |
Performance Criteria: |
Accurate observation of proportion is utilised in sketch illustrations. |
Element: |
Produce interior and exterior colour schemes |
Performance Criteria: |
Terms of brief and budget limitations are negotiated with client/s. |
Element: |
Produce product illustrations |
Performance Criteria: |
Illustrations depict accurate observation of products. |
Element: |
Produce quick sketches |
Performance Criteria: |
A variety of methods, techniques and effects are used to describe fixtures, product presentations and display points. |
Learning Outcomes
1. Produce product illustrations
2. Produce images of objects and interiors
3. Produce interior and exterior colour schemes
4. Produce colour schemes to suit specific visual merchandising promotional themes
5. Produce quick sketches
Details of Learning Activities
On your timetable this competency will be referred to as Illustration.
In this unit you will develop the skills required to produce visual representations of product, figures, V.M.P., illustrations and quick fashion drawings, using pencil and markers to achieve,shape tone proportion and perspective.
Activities could include.
Marker demonstrations,tips and hints.
Fashion and figure illustration employing economic use of line.
Jewellery and food illustration.
Promotional illustration.
Teaching Schedule
| WEEK | CLASS CONTENT | PERF.CRITERIA |
| 1 | Introduction to the course, share previous works. | |
| 2 | Proportion, product , figures. Pencil rendering. | 1.1. 1.2. 1.4. |
| 3 | Tone and Light, to produce a series of quick marker illustrations | 2.1 .2.3. |
| 4 | Tone and Light, to continue with marker illustrations. | 2.1. 2.3. |
| 5 | Line and composition, quick fine liner illustrations. | 1.1. 1.2. 2.3. |
| 6 | Line and composition, ongoing fine liner illustrations. | 1.1. 1.2. 2.3. |
| 7 | Colour and Product illustrations, jewellery, food.[gloss and sparkle]. | 1.3 .2.4. 3.2 .3.3. |
| 8 | Colour and product illustrations, ongoing. | 1.3. 2.4. 3.2. 3.3. |
| 9 | Colour and product illustrations, ongoing. | 1.3. 2.4. 3.2. 3.3. |
| 10 | Retail, editorial illustrations-fashion. | 5.1. 5.2. |
| 11 | Retail,editorial illustrations-fashion. | 5.1. 5.2. |
| 12 | Retail Bay illustrations | 2.2. 3.1. 4.1. 4.2. 4.3. |
| 13 | Retail Bay illustrations. | 2.2. 3.1. 4.1. 4.2. 4.3. |
| 14 | Retail Bay illustrations. | 2.2. 3.1. 4.1. 4.2. 4.3. |
| 15 | Promotional illustrations, invent your own product. | 4.5. 5.2. |
| 16 | Promotional illustrations, invent your own product. | 4.5. 5.2. |
| 17 | Student tutorials, presentations. |
Learning Resources
Prescribed Texts
References
TBC |
Other Resources
Overview of Assessment
• Developing project brief
• Portfolio presentations
• Application of technical skills
Assessment Tasks
Brief 1 Proportion, product and figures.
Brief 2 Tone and light.
Brief 3 Line and composition.
Brief 4 Colour and product illustrations.
Brief 5 Retail illustrations.
Brief 6 Fashion /editorial illustrations.
Brief 7 Promotional illustrations.
• All briefs are evenly weighted and the marks averaged out at the completion of the unit
Assessment Matrix
Course grading
HD High Distinction 80-100% competency achieved
DI Distinction 70-79% competency achieved
CR Credit 60-69% competency achieved
PA Pass (higher grading available) 50-59% competency achieved
PX Pass (no higher grading available) N/A competency achieved
NN Fail 0-49% not yet competent
• Students must pass all assessment tasks in order to pass this course
Attendance
The major learning experience involves class activities, demonstrations, observational sketches. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse the work on the basis of authentication issues.
Late submissions
Late submissions may be considered at the teacher’s discretion, provided that:
a. A medical certificate has been produced; or
b. 48 hours notice is given re the inability to meet the nominated deadline; or
c. Special consideration forms have been completed.
Late submissions must be in consultation with the teacher and penalties may occur.
This is aligned with standard visual merchandising industry practice.
• Students may be permitted to resubmit work upon application with course teacher.
• Course guide is subject to change in relation to industry demands and availability.
Course Overview: Access Course Overview