Course Title: Design and produce store plans and floor layouts
Part B: Course Detail
Teaching Period: Term1 2007
Course Code: MKTG5708C
Course Title: Design and produce store plans and floor layouts
School: 320T Design (TAFE)
Campus: City Campus
Program: C5177 - Diploma of Visual Merchandising
Course Contact : Jo Beckerleg
Course Contact Phone: 9925 4211
Course Contact Email:joanne.beckerleg@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 90
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
• MKTG 5702
• MKTG 5703
• MKTG 5698
• MKTG 5705
Course Description
This unit encompasses the application of knowledge and skills to participate in store planning including floor layouts and fit-outs.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
WRRVM12A Design and produce store plans and floor layouts |
Element: |
Design fit-outs for new and existing retail spaces |
Performance Criteria: |
On-site and existing retail space is accurately measured. |
Element: |
Produce free floor layouts |
Performance Criteria: |
Planning brief is confirmed in accordance with client requirements. |
Learning Outcomes
1. Produce free floor layouts
2. Design fit-outs for new and existing retail spaces
Details of Learning Activities
On your timetable this competency will be referred to as Store Design
Activities may include:
• Industry and other visits
• Research
• Design
• Group work
• Class presentations
• Sourcing of professional quotes
• Working with store owners
Teaching Schedule
SEMESTER ONE
WEEK | CLASS CONTENT | PERF CRITERIA |
1 | Subject overview, Course guide What is Store Design ? Little Collins – QV - Melb Central observation |
|
2 | Major Project requirements Client Background Target market, product range/mix |
|
3 | Little Collins st Discussion |
1.3, 2.3 |
4 | Site selection & Facade Architectural features | 1.1, 1.2, 1.3 2.1, 2.2 2.3, 2.4, 2.5, 2.6 |
5 | Store Ambience / materials elements Presentation /A | |
6 | Presentation A Store Layout Ergonomics Human-Architectural Dimensions |
|
7 | Collection Store Layout Plans /B Image, corporate identity, perception Fixtures & Fittings |
|
8 | Work on major project | |
9 | Visit 1 | |
10 | Work on major project | |
11 | Visit 2 | |
12 | Work on major project | |
13 | Work on major project | |
14 | Presentation /C | |
15 | Free Class | |
16 | Client sell Presentation / D | |
17 | Tutorial, Approved Resubmissions |
SEMESTER TWO
WEEK | CLASS CONTENT | PERF CRITERIA |
1 | Subject overview, Retail Design Process Basic Design Elements |
1.1 |
2 | Store Planning Traffic flow, Prime selling areas, Product placement |
1.1, 1.2, 1.3 2.3 |
3 | Style, Image, Directions, Profile |
|
4 | Store Life cycle Site Measure / Inspection / Fitout manual |
1.1, 1.2, 1.3 2.1, 2.2, 2.3 |
5 | Exterior design concept considerations Materials | 2.4, 2.5 |
6 | Field work | |
7 | Technical drawings Structures |
|
8 | Field work | |
9 | ||
10 | Group Presentation | |
11 | Future Concept Brief | 1.1, 1.2, 1.3 2.1, 2.2, 2.3 |
12 | Future Trends | 2.4, 2.5 |
13 | Folio and Performance review | |
14 | Field work | |
15 | ||
16 | Future Concept presentations | |
17 | Tutorial Approved Resubmissions |
Learning Resources
Prescribed Texts
References
VM and SD |
Other Resources
Overview of Assessment
• Group presentations
• Reflective journaling
• Research project
• Developing project brief
• Portfolio presentations
• Report writing
• Application of technical skills
Assessment Tasks
Part A had an overview – this needs to be in more detail.
Brief 1 – Observation PX
Brief 2 – Major store plan 40%
Brief 3 – Space plan 10%
Brief 4 – Vacant site store design 25%
Brief 5 – Future concept 25%
Assessment Matrix
TBC
Course Overview: Access Course Overview