Course Title: Design and produce merchandising and in-store presentations
Part B: Course Detail
Teaching Period: Term1 2007
Course Code: MKTG5710C
Course Title: Design and produce merchandising and in-store presentations
School: 320T Design (TAFE)
Campus: City Campus
Program: C5177 - Diploma of Visual Merchandising
Course Contact : Jo Beckerleg
Course Contact Phone: 9925 4211
Course Contact Email:joanne.beckerleg@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Nominal Hours: 90
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
• MKTG 5701
Course Description
This unit encompasses the application of knowledge and skills in targeted merchandising, and visual presentation within defined retail/exhibition spaces.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
WRRVM16A Design and produce merchandising and in-store presentations |
Element: |
Conduct merchandising analysis |
Performance Criteria: |
Brief is identified and parameters are negotiated with a retail industry client. |
Element: |
Develop fabric presentations |
Performance Criteria: |
Budget, mid-range and upmarket concept sketches are developed for the visual presentation of fabrics using mannequins. |
Element: |
Develop fashion presentations |
Performance Criteria: |
Male and female fashion presentations are arranged and grouped according to designated design principles. |
Element: |
Develop merchandising plans |
Performance Criteria: |
Wall and floor fixturing and merchandising plans are produced to industry standard and address the specific needs of the retail outlet. |
Element: |
Research fixturing systems |
Performance Criteria: |
Styles, prices and correct usage and assembly of a wide range of fixtures are determined through research and supplier visits. |
Element: |
Research, obtain and maintain mannequins |
Performance Criteria: |
Styles, purchase prices, hire prices and methods of presentation of store mannequins are determined through research and visits to industry suppliers. |
Learning Outcomes
• Research fixturing systems
• Conduct merchandising analysis
• Develop merchandising plans
• Research, obtain and maintain mannequins
• Develop fashion presentations
• Develop fabric presentations
Details of Learning Activities
On your timetable this competency will be referred to as Visual Merchandising Presentation 2 (VMP 2).
This competency is delivered and assessed with MKTG 5706C
Students will work in teams and individually on projects ranging from industry based jobs, group activities and individual projects.
Students will install, plan, source, manage, research, present and facilitate window installations both on and offsite.
Students will be involved in researching and producing a promotional Visual Merchandising package for a chain or department store and a Visual Merchandising Manual/Guide book for a retail business
Please note:
Assignments and due dates are subject to change in relation to industry demands and availability. This includes industry based projects, guest speakers and off site work. Students will be notified of the changes as they occur.
Teaching Schedule
SEMESTER 1 Practical Schedule
WEEK | CLASS CONTENT | PERF CRITERIA |
1 |
Team 5 Orientation Team 6 & 7 |
|
2 |
Team 5 The course guide Brief 1Team 6 Posters Prep |
Brief 1 WRRVM10A 1.1,1.2,1.3.1.4 2.1, 2.2, 2.3 3.1, 3.2, 3.3, 3.4, 4.1, 4.2 |
3 | Brief 1 Team 5 Posters Prep |
|
4 | Brief 1 Team 5 Posters Prep Justin away this class |
|
5 | Brief 1 Team 5 Labour Day Holiday Brief 2 Team 6 Front Window/Brief 2 Prep Team 7 Front Window Installed |
Brief 2 WRRVM10A 1.1,1.2,1.3.1.4 2.1, 2.2, 2.3 3.1, 3.2, 3.3, 3.4, 4.1, 4.2 |
6 | Brief 2 Team 5 Presentation of Brief 2 / Posters installed Brief 2 Team 6 Prep Brief 2 Team 7 Presentation of Brief 2/Front Window Installed |
|
7 | Brief 2 Team 5 Prep Brief 2 Team 6 Front Window Prep Brief 2 Team 7 Prep |
|
8 | Brief 2 Team 5 Prep Brief 2 Team 6 Front Window Prep Brief 2 Team 7 Prep |
|
Team 5 Easter Holiday Team 6 Easter Holiday Team 7 Easter Holiday |
||
9 | Brief 2 Team 5 Install |
Brief 3 WRRVM10A 1.1,1.2,1.3.1.4 2.1, 2.2, 2.3 3.1, 3.2, 3.3, 3.4, 4.1, 4.2 |
10 | Brief 3 Team 5 Presentation of Brief 3 & Front Window Brief Brief 3 Team 6 Presentation of Brief 3 / Install Front Window Brief 2 Team 7 Anzac Day Holiday |
|
11 | Brief 3 Team 5 Prep Brief 3 Team 6 Prep Brief 3 Team 7 Prep |
|
12 | Brief 3 Team 5 Prep Brief 3 Team 6 Prep Brief 3 Team 7 Prep |
|
13 | Brief 3 Team 5 Prep Brief 3 Team 6 Prep Brief 3 Team 7 Install |
|
14 | Brief 3 Team 5 Install Brief 3 Team 6 Prep Brief 3 Team 7 Install |
|
15 | Team 5 Install Front Window Team 6 Install Team 7 TBA |
|
16 |
Brief 3 Team 5 Brief 3 Team 6 Brief 3 Team 7 Install |
SEMESTER 1 Theory Schedule
WEEK | CLASS CONTENT | PERF CRITERIA |
1 26/02/07 |
Subject Introduction Course Guide Creative Windows on a Budget Brief 1 Presented |
Brief 1 WRRVM16A 2.1, 2.2 |
2 05/03/07 |
Research for Brief 1 | |
3 12/03/07 |
Labour Day Holiday No Class |
|
4 19/03/07 |
Guest Speaker Beyond Windows - Taking VM to new heights Amanda Henderson Gloss Creative Brief 1 Due |
|
5 26/03/07 |
Visual Merchandising & Promotions Part 1 Brief 2 Presented |
Brief 2 WRRVM16A 2.1, 2.2 3.1, 3.2, 3.3, 3.4, 3.5 |
6 02/04/07
|
Guest Speaker |
|
|
Easter Holidays |
|
7 16/04/07 |
Visual Merchandising & Promotions Part 2 Presentation of Brief 3 Brief 2 Due |
Brief 3 WRRVM16A 2.1, 2.2 3.1, 3.2, 3.3, 3.4, 3.5 |
8 23/04/07 |
Visual Merchandising & Promotions Part 2 | |
9 30/04/07 |
Research for Brief 3 | |
10 07/05/07 |
Research for Brief 3 Check in for Brief 3 |
|
11 14/05/07
|
Brief 3 Due TBA | |
12 21/05/07 |
The VM Manual | |
13 28/05/07
|
TBA | |
14 04/06/07
|
Tutorial Check In |
Semester 2 Theory Schedule
WEEK | CLASS CONTENT | PERF CRITERIA |
1 | Course Introduction Semester 1 review |
|
2 | VM Manual What is it? Who is it for? The Brief Managing this job Requirements |
WRRVM16A 1.1, 1.2, 1.3, 2.1, 2.2, 3.1, 3.2, 3.3, 3.4, 3.5 4.1, 4.2, 4.3, 4.4, 4.5,4.6 5.1, 5.2, 5.3, 5.4, 5.5, 5.6 |
3 |
VM Manual Presentation Part 1 |
|
4 |
VM Manual Presentation Part2 |
|
5 |
Research all teams |
|
6 |
Research progress check 1Team 5 |
|
7 |
Research progress check 1Team 6 |
|
8 |
Research Progress check 1Team 7 |
|
9 |
VM Manual Presentation Part 3 |
|
10 |
VM Manual Presentation Part 4 |
|
11 |
Research progress check 2 Team 5 |
|
12 |
Research progress check 2 Team 6 |
|
13 |
Research Progress check 2 Team 7 |
|
14 |
VM - The career options Guest speaker 1 |
|
15 |
VM - What an employer looks for in a VM Graduate Guest speaker 2 |
|
16 |
VM Manual Due |
|
17 |
SEMESTER 2 Practical Schedule, will be delivered in class
Learning Resources
Prescribed Texts
References
Students are encouraged to read VM & SD Magazine, Inspiration Magazine, Inside Architecture Review magazine, Frame magazine, Vogue Living, Inside Out, Belle and other interior and fashion magazines to use as a resource and for inspiration. |
Other Resources
Overview of Assessment
• Group presentations
• Reflective journaling
• Research project
• Developing project brief
• Workplace simulations
• Portfolio presentations
• Studio based workshops
• Report writing
Assessment Tasks
Students will complete a variety of practical and theory based briefs over the course of both semesters. All briefs will be graded out of 100 with the average being worked out at the end of the semester.
Assessment Matrix
Course grading
HD High Distinction 80-100% competency achieved
DI Distinction 70-79% competency achieved
CR Credit 60-69% competency achieved
PA Pass (higher grading available) 50-59% competency achieved
PX Pass (no higher grading available) competency achieved
NN Fail NN 0-49% not yet competent
PX is only applicable to some courses, N/A otherwise in table
• Assessment is ongoing throughout the semester
• Students must pass all assessment tasks in order to pass this course
• Attendance
The major learning experience involves group work, class interaction, guest speakers, manufacturing, group wprk and installing. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.
• Work not seen in progress
If a student hands in any work that the teacher has never seen in class or discussed with the student prior to the submission, the teacher can refuse the work on the basis of authentication issues.
• Late submissions
Late submissions may be considered at the teacher’s discretion, provided that:
a. A medical certificate has been produced; or
b. 48 hours notice is given re the inability to meet the nominated deadline; or
c. Special consideration forms have been completed.
Late submissions must be in consultation with the teacher and penalties may occur. 20% per day will be deducted from the final mark.
This is aligned with standard visual merchandising industry practice.
• Students may be permitted to resubmit work upon application with course teacher.
• Course guide is subject to change in relation to industry demands and availability. This includes industry based projects, guest speakers and off site work. Students will be notified of the changes as they occur.
Other Information
Students are required to wear the appropriate footwear in accordance with industry standards at all times while participating in this course.
Thongs, sandals, ballet slippers, high heels are NOT acceptable footwear.
Students toes and feet are to be covered at all times
If a teacher feels that the footwear a student is wearing in not acceptable the student will be asked to leave the class.
Students are to wear appropriate clothing and foot wear while installing their windows. Further information will be made available to the students when they commence class.
Course Overview: Access Course Overview