Course Title: Communicate and sell design concepts

Part B: Course Detail

Teaching Period: Term2 2010

Course Code: VART5913C

Course Title: Communicate and sell design concepts

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5213 - Diploma of Textile Design and Development

Course Contact : Peter Bonnell

Course Contact Phone: +61 3 99259171

Course Contact Email:peter.bonnell@rmit.edu.au

Name and Contact Details of All Other Relevant Staff

Julia Raath   Julia.Raath@rmit.edu.au    Ph 99259201   Room 511.01.01

Nominal Hours: 30

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

 None

Course Description

This course is designed to give you the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion and textile industry professionals.

The unit may be part of a fully integrated clustered program. It is essential that student are enrolled in other units as outlined in the program to ensure successful completion of any projects or assessments that constitute part of the program.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD4005B Communicate and sell design concepts

Learning Outcomes

On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.

Details of Learning Activities

Group Discussions, market research and brief specifics

Class work on design development and process

Research, and analyse Forecasting, design  options  and communication  methods, developing  branding styles

Technology - Internet research, digital design  tools, developing mood /concept boards and design  concepts

Teaching Schedule

 

Date		Morning Session	Afternoon session
08.07	1	Market Design to local  outlet Project Briefing and assessment requirements – Overview of market research and design requirements . Group discussion on analysing  the market	Market Design to local outlet Report structure Researching the market how, why, what Group to computer lab to start researching – competitors, outlets, designers. Groups to prepare list of locations to visit.
15.07	2	Market Design to local outlet Excursion details to be confirmed. Market Research – Students to complete location research task Notebooks - cameras Compile research Start defining design direction.
22.07	3	COSTINGS  Introduction & discussion of semester’s objectives, OHS & assessment Reference to Blackboard information & Task 1 Part A, B & C Block Element 1 PC 1- 4 Task 1 Part A issued	Writing the report Computer Lab Individual feedback discucssion Homework Sourcing yarns fabrics etc define design concept and product possibilities
29.07	4	Market research Report Summary of individual findings and resolution presented to group. FINAL Research Report Submitted FRIDAY 30th July	Communicate and Sell Design Studio Inspirational items are collected and collated for presentation. Inspiration board is developed to communicate sources of inspiration. Inspiration board is reviewed against design brief.
05.08	5	Communicate and Sell Design inspiration and research to be completed  Sources of design ideas are identified. Principles of design are applied to inspirational development. Planning Production schedules, managing resources	COSTINGS Estimating costs for sample v production. Comparison of production of from different price points Block Element 2 PC 1 – 2
12.08	6	Design Studio Design tools are used to communicate concepts based on design brief. Feedback is sought on design concepts and modifications made as required.	Design studio Digital Labs Design tools are used to communicate concepts based on design brief. Feedback is sought on design concepts and modifications made as required.
19.08	7	Design studio Feedback and questions are invited and responded to appropriately. Benefits and features of design concepts are explained and promoted. Design concepts are linked to design brief. Presentation skills are used to sell design concepts. Discussion Production Planning	COSTINGS Discussion of economic utilization & efficiency of production planning Block Element 2 PC 3 – 5 considered & learned Task 1 Part B issued
26.08	8	Design studio Commitment to design concept or further development is sought and confirmed as appropriate.	Communicate and Sell  Design Studio Finalise Design Folios complete Storyboards Promotional tools are used to support design sales.
02.09	9	PRESENT DESIGN FOLIOS to Group folios and market research to be taken to Elective areas for production Benefits and features of design concepts are explained and promoted. START PRODUCTION	COSTINGS Discussion of labour involved in textile production. Calculation of labour costs for a textile sample v bulk production Discussion of utilizing labour methods: combination of sourcing options Block Element 3 PC 1 – 4 Task 1 Part A submitted
09.09.	10	PRODUCTION PLANNING PRESENT PRODUCTION PLANS	Computer labs to complete production plan
16.09	11	PRODUCTION PLANNING Refer to Elective unit schedules	COSTINGS Examination of costing sheets to identify components. Development of costing sheets & calculations. Cost sheets are maintained to industry standard Block Element 4 PC 1 – 2 considered & learned
20.09-01.10		SEMESTER BREAK
07.10	12	PRODUCTION	COSTINGS Development of costing sheets & calculations for textile product Calculations for textile product continued. Cost sheets are completed to industry standard
14.10	13	PRODUCTION	Access to labs for digital output Weave Print or knit
21.10	14	PRODUCTION	Access to labs for digital output Weave Print or knit
28.10	15	PRODUCTION	COSTINGS Discussion of PPT criteria for Presentation
04.11	16	Finalise all folio and presentation details. Finishing off production	PRODUCTION
		MARKING WEEK PROJECT SUBMISSION TO PANEL

Learning Resources

Prescribed Texts

References

Other Resources

Overview of Assessment

To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.

 Assessment tasks have been designed to measure achievement of each competency in a flexible manner.

Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.

Units assessed as ’not yet competent’ on a first assessment attempt and ’competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.

Late submission will not be graded higher than a PASS.

 

Late submission will not be graded higher than a PASS.

 

Assessment Tasks

Market Research and Analysis will be undertaken and assessed in Market Design  to local outlet.

A detailed Project brief will be  provided in the first session and will be available in the S  Drive  DROP BOX _ Julia Raath    PROJECT DESIGNER  Folder

Visual Diary  20%

Support  documentation, references and concept development  
Design Folio
Mood/ Concept Board 20%

Design Range   20%

Storyboard  20%

Presentation to panel 20 %

PLEASE NOTE - there are numerous ways of developing design concepts and any media may be selected. You are NOT restricted. Please select the most appropriate methods for your desired outcome.
However the final presentation must be of the highest possible standard, clean neat well executed, professionally presented and clearly communicated.
When designing for production it is strongly recommended that you determine specifications before you start designing and design in repeat where appropriate.

All Design submissions must show clear links
Collection, title and Season
Concepts/Logos/Graphics/Typography/Layout.
Select one layout format either Portrait or Landscape do NOT change format
Typography/Graphics - What symbols and fonts denote the design concept or your own branding in the market place and how are these symbols used as an overall communication strategy?
Style Code, Product Name, RRP, *Available colours (colourways)


Story Board
Product sketches must be computer or hand generated showing surface interest and detail
Include Front and Back view of each product
Ensure layout of board is well composed and neatly arranged
Establish a colour palette, using pantone colour codes or yarn wraps for constructed textiles
Create descriptive titles for the colours which reflect the essence of the mood.
A story board can be viewed from up to a metre away, consider this when sizing and arranging the board.

Assessment Matrix

	Visual Diary	Mood Board	Design Range	Story Board	Presentation to Panel
1 Interpret design brief	X	X	X	X	X
2 Develop inspiration board	x	X	x
3 Develop story board to meet design brief				X	x
4 Present design tools				X	X
5 Sell design concepts			X	X	X

Course Overview: Access Course Overview