Course Title: Communicate and sell design concepts
Part B: Course Detail
Teaching Period: Term2 2015
Course Code: VART5913C
Course Title: Communicate and sell design concepts
School: 350T Fashion & Textiles
Campus: Brunswick Campus
Program: C5213 - Diploma of Textile Design and Development
Course Contact : Peter Bonnell
Course Contact Phone: +61 3 99259171
Course Contact Email:peter.bonnell@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
Julia Raath Julia.raath@rmit.edu.au 99259201
Nominal Hours: 30
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
This course is designed to give you the skills and knowledge required to use design tools such as story boards and inspiration boards to communicate and sell design concepts to other fashion and textile industry professionals.
The unit may be part of a fully integrated clustered program. It is essential that student are enrolled in other units as outlined in the program to ensure successful completion of any projects or assessments that constitute part of the program.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
LMTFD4005B Communicate and sell design concepts |
Element: |
1 Interpret design brief |
Performance Criteria: |
1.1 Key requirements for design concept are identified according to OHS practices. |
Element: |
2 Develop inspiration board |
Performance Criteria: |
2.1 Sources of design ideas are identified. |
Element: |
3 Develop story board to meet design brief |
Performance Criteria: |
3.1 Key elements of storyboard are identified. |
Element: |
4 Present design tools |
Performance Criteria: |
4.1 Design tools are used to communicate concepts based on design brief. |
Element: |
5 Sell design concepts |
Performance Criteria: |
5.1 Interests of fashion industry professionals are identified and made central to promotion of ideas and concepts. |
Learning Outcomes
On successful completion of this course you will have developed and applied the skills and knowledge to demonstrate competency in the above elements.
Details of Learning Activities
This course is delivered with MKTG5769C and Enhance and Manipulate Images, VART 5919C. Please refer to information in `Other Information’ below.
- Group Discussions, market research and brief specifics
- Studios on design development and process
- Research, and analyse forecasting, design options and communication methods, developing branding styles
- Technology - Internet research, digital design tools, developing mood /concept boards and design concepts
Teaching Schedule
| Week | Date | ||
Week 1 |
6 July | Course Guide project briefing. Intro to branding and relevancy to market sector and designer project | Initial concepts explored / researched project brief defined |
Week 2 |
13 July | Branding layout project style guides Colour, typography, graphic, image |
|
Week 3 |
20July | Branding layout project style guides |
|
Week 4 |
27 July | Concept Boards, visual colour layouts | |
Week 5 |
3 August | Branding layout project, Story boards |
|
Week 6 |
10 August | Branding layout project storyboarding | |
Week 7 |
17 August | Designer Folio |
|
Week 8 |
24 August | Designer Folio |
Branding and Designer Folio Due |
| 31 August – 14 September – mid semester break | |||
| Week 9 | 14 September | Self directed Research - Designer profiling online networks, publishing, blogs, capturing audience | |
Week 10 |
21 September | Designer profiling developing online presence e portfolios | |
Week 11 |
28 September | Digital photography [teams] Photo shoot fabrics |
|
| Week 12 | 5 October | Digital photography [teams] |
|
| Week 13 | 12 October | Photoshop for digital enhancement and online content |
|
| Week 14 | 19 October | Catalogue design and photography |
Studio practice |
| Week 15 | 26 October | Finalising print output of for INDUSTRY PANEL ASSESSMENT Designer Project | |
| Week 16 | 3 November | Finalising Catalogue for Printing | Catalogue Due |
Learning Resources
Prescribed Texts
References
Other Resources
Camera would be useful
Overview of Assessment
To achieve successful completion of this course students must demonstrate an understanding of all elements of competency.
Assessment tasks have been designed to measure achievement of each competency in a flexible manner.
Students will be awarded a grade only if competency has been demonstrated within the standard enrolment period on the first assessment attempt.
Units assessed as ’not yet competent’ on a first assessment attempt and ’competent’ on a second or subsequent attempt are to have results amended to competent but are not eligible for grading.
Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher.
All work must be submitted by the due date. Late submission will not be graded higher than a PASS.
Late submission will not be graded higher than a PASS.
Late submission will not be graded higher than a PASS.
Assessment Tasks
Branded
- Branding logo and style
- Appropriate format layout
Designer Folio
- Inspiration/ Concept Board define theme, colour palette, short statement on market, theme, product.
- Design - Minimum 3 designs 6 co ordinates 3 Colourways
-
Storyboards Selected designs as story board format using illustrations photographs etc to show your textile designs
Exhibition Catalogue
- Selected images to fit brand
- Layout and styling
Assessment Matrix
Other Information
This unit is clustered with Enhance and Manipulate Photographic Images
Course Overview: Access Course Overview