Course Title: Interpret and respond to a design brief
Part B: Course Detail
Teaching Period: Term1 2012
Course Code: BUSM5879C
Course Title: Interpret and respond to a design brief
School: 345T Media and Communication
Campus: City Campus
Program: C5218 - Diploma of Interactive Digital Media
Course Contact : Program Adinistration
Course Contact Phone: +61 3 9925 4815
Course Contact Email:mctafe@rmit.edu.au
Name and Contact Details of All Other Relevant Staff
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Teacher: Peter Kennedy
Phone: 9925 58079
Email: P.kennedy@rmit.edu.au
Nominal Hours: 20
Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.
Pre-requisites and Co-requisites
None
Course Description
The competency BUSM 5879C Interpret and respond to a design brief is taught alongside the competency COMM5908C Make a Presentation.
Together, these competencies form a course that is holistic in nature. It focuses on the integration of the creative, communication and planning processes that support effective response to a design brief. The course will involve you researching and developing ideas, and developing concepts that are related to good visual design practice. You also learn how to present this information in the most effective way.
National Codes, Titles, Elements and Performance Criteria
National Element Code & Title: |
BSBDES402A Interpret and respond to a design brief |
Element: |
1. Interpret design brief |
Performance Criteria: |
1.1 Correctly interpret the specifications of the design brief |
Element: |
3. Liaise with client |
Performance Criteria: |
3.1 Agree on communication process and frequency of communication with the client |
Element: |
2. Explore and develop design concept |
Performance Criteria: |
2.1 Generate ideas for design concept through research, exploration and experimentation |
Element: |
4. Plan production of work
|
Performance Criteria: |
4.1 Assess specific design production risks |
Element: |
5. Complete production of work
|
Performance Criteria: |
5.1 Collect and/or organise required components for the work |
Learning Outcomes
On successful completion of this course, you will be able to respond effectively to a design brief,
develop creative design projects and present the information in a relevant and effective manner.
Details of Learning Activities
On successful completion of this competency students will develop creative design projects based on the principles of good design .
The learning activities will involve in
•class exercises
• In class and out of class activities
• Gallery visits
• Assessment tasks
• Online research activities
• Class Presentations
• Design drawing Tests
• Online research activities
• Teacher directed group activities
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Teaching Schedule
| Week | Class content | Assessment due date | Elements |
| 1 | Present course guide Analyzing design ,visit to a gallery |
BSBDES401A BSBCMM402A |
|
| 2 | Design Drawing design element line Famlies of line Introduction to Illustrator interface Assessment Task 01 presented to class presentation / designer Pen Tool exercise lines |
BSBDES401A BSBCMM402A | |
| 3 | Famlies of shapes Pen Tool exercise shapes Designer web sites Design Drawing Design Test design element of line |
BSBDES401A BSBDES402A |
|
| 4 | Design Drawing Test Portrait Present ideas for Assessment Task 01 for feedback Using layers create a vector graphic portrait |
BSBDES401A BSBCMM402A |
|
| 5 | Assessment Task 01 due (class presentation) Assessment Task 02 presented to class Business card/logo Analysing logo design Design Drawing Design element line Light on form |
Due Date Week Commencing: 12.03.2012 |
BSBDES401A BSBCMM402A |
| 6 | Class exercise Gradient mesh exercise portrait Logo /Business Card designs/ web sites Present 5 concept for business card/logo Drawing drawing Design elements shape letterform. |
BSBDES401A BSBDES402A |
|
| 7 | Class exercise Perspective using the Pen and Refect tool Present concept drawings for Assessment Task 02 Design Drawing elements shape abstract Work on Assessment Task 02 |
BSBDES401A BSBDES402A |
|
| 8 | Class exercise three point Perspective Three point drawing exercise. Present concept drawings for Assessment task 02 |
BSBDES401A BSBDES402A |
|
| 9 | Studio class | BSBDES401A BSBDES402A |
|
| 10 | Hand in & Present Assessment Task 02 business card/ logo class for class presentation Assessment task 02 presented to class poster Design |
BSBDES401A BSBDES402A |
|
| 11 | Creating Patterns using the swatches pallet Design Drawing Pattern Present 5 research examples of poster designs on screen |
BSBDES401A BSBDES402A |
|
| 12 | Copywrite in the Design industries Vector 3d effects Design Drawing elements shape 3 point perspective Web Search & Presentation Assessment Task (ungraded)) Web sites, present web sites on screen |
BSBDES401A BSBDES402A |
|
| 13 | Design Drawing Assessment task Design elements Shape Symmetry Work on Assessment Task 03 Present eposter imagery on screen for feedback |
BSBDES401A BSBDES402A |
|
| 14 | Studio class Work on Assessment Task 03 |
BSBDES401A BSBDES402A |
|
| 15 | Work on Assessment Task 03 | BSBDES401A BSBDES402A |
|
| 16 | Hand in and Present to the class Assessment Task 03 ePoster Present imagery on screen |
Due Date 05. 06.2012 |
BSBDES401A BSBDES402A |
| 17 | Assessment and Review |
Learning Resources
Prescribed Texts
Foundations of Art and Design, Alan Pipes, Lawrence King |
|
Illustrator CS Visual Quickstart Guide, Peach Pit Press, www.peachpit.com |
References
The big book of Illustration ideas, Collins Design, www.harpercollins.com |
Other Resources
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Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class discussion, exercises presentations and practical projects.
Assessment Tasks
Assessment Tasks
Assessment tasks in this course are either formative or summative. Formative tasks provide the basis for ongoing feedback and can be considered as essential building blocks for more substantial summative assessment tasks.
To demonstrate competency in this course, you will need to complete each of the following pieces of assessment to a satisfactory standard. You will receive feedback on all assessment.
For further information on the grading system please refer to the course Blackboard site.
Assessment Task 01: Class Presentation Designer
Due Dat 12.03.2012
Week Commencing Week 5 (ungraded)
Assessment Task 02: eBusiness Card/Logo design
Tested by folio of design work & presentation (graded)
Due Date Week Commencing:
03.05.2012 Week 10
Assessment Task 03: ePoster Design Due Date 05.065. 2012 Week 16
Tested by folio of design work & Presentation (graded)
In class Assessment Tasks (ungraded)
Tested in class by practical exercises, design drawings, web searches, and class presentations.
Assessment Iis on going in class.
1 Family of lines
2 Portrait
Tested by direct observation in class
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved - Graded
NYC Not Yet Competent
DNS Did Not Submit for Assessment
Assessment Matrix
The assessment matrix demonstrates alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in Program administration<style type="text/css"> @font-face { font-family: "Cambria Math"; }@font-face { font-family: "Calibri"; }p.MsoNormal, li.MsoNormal, div.MsoNormal { margin: 0cm 0cm 0.0001pt; line-height: 115%; font-size: 12pt; font-family: "Times New Roman"; }.MsoChpDefault { font-size: 10pt; }div.WordSection1 { page: WordSection1; }</style>
Other Information
Feedback:
Students will receive verbal feedback by teacher on their work. This feedback will also include suggestions on how students can proceed to the next stage of developing their projects.
AttendanceTAFE teaching is based on practical, industry skills training. The attendance of all classes is necessary to receive the maximum benefit of the program. Each course is designed to increase skills and knowledge incrementally. This means that each lesson assumes the successful completion of previous lessons and exercises. If a student misses a lesson it is the student’s responsibility to catch up. Please be aware that as a TAFE student you are responsible for your own learning.
A roll will be taken at the commencement of each class so please ensure that you are on time. Late arrivals will be marked as late on the roll. Multiple late arrivals or multiple absences may result in an ‘At Risk of Failure’ letter being issued.
Student Material Requirements
Please bring to EVERY class:
Visual diary, FireWire cable ,eExternal hard disk drive).
Late Submissions
Please advise teacher in advance if an extension of time or special consideration is required for submission of work. Refer to the course blackboard site for policy information including information on late submissions.
Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension.
Please refer to the following URL for extensions and special consideration:ˇ
http://www.rmit.edu.au/browse;ID=qkssnx1c5r0y;STATUS=A;PAGE_AUTHOR=Andrea%20Syers;SECTION=1
Plagiarism
RMIT has a strict policy on plagiarism. Please refer to the website for more information on this policy.
Course Overview: Access Course Overview