Course Title: Interpret and respond to a design brief

Part B: Course Detail

Teaching Period: Term1 2013

Course Code: BUSM5879C

Course Title: Interpret and respond to a design brief

School: 345T Media and Communication

Campus: City Campus

Program: C5218 - Diploma of Interactive Digital Media

Course Contact : Program Adinistration

Course Contact Phone: +61 3 9925 4815

Course Contact Email:mcvet@rmit.edu.au


Name and Contact Details of All Other Relevant Staff

Teacher: Peter Kennedy
Phone: 9925 58079
Email: p.kennedy@rmit.edu.au

Nominal Hours: 20

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites

None

Course Description

The competency BSBDES402A Interpret and respond to a design brief is taught in the local class Design and Drawing 2.
This class focuses on the integration of the creative, communication and planning processes that support effective response to a design brief. The course will involve you researching and developing ideas, and developing concepts that are related to good visual design practice. You also learn how to present this information in the most effective way.


National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

BSBDES402A Interpret and respond to a design brief

Element:

 1. Interpret design brief

Performance Criteria:


1.Correctly interpret the specifications of the design brief
2.Establish and clarify user or client for the proposed product/service to inform design decisions
3.Identify and clarify specifications, parameters or constraints of the design brief in consultation with relevant colleagues
.4.Source and evaluate information pertinent to design brief

Element:

 3. Liaise with client

Performance Criteria:

1 Agree on communication process and frequency of communication with the client
2 Present concepts for work at appropriate stages during design process as required
3 Present and explore different options and creative ideas with client when appropriate
4 Pro-actively seek and act on client feedback
5 Reach agreement on concept for work which complies with design brief

Element:

2. Explore and develop design concept

Performance Criteria:

1 Generate ideas for design concept through research, exploration and experimentation
2 Develop initial design concept consistent with design brief parameters
3 Evaluate and explore options for refining the concept to best meet design brief parameters
4 Refine options and select the approach which best meets design brief requirements
5 Agree on communication process and frequency of communication with the client
6 Present concepts for work at appropriate stages during design process as required

Element:

4. Plan production of work

Performance Criteria:

1 Assess specific design production risks
2 Identify all components required to produce a prototype
3 Assess technical requirements for production against specified guidelines
4 Identify and consult with support services required for production
5 Produce a prototype and evaluate against design brief requirements
6 Analyse prototype and determine any further adjustments to production requirements
7 Finalise production specifications supported by accurate and complete documentation

Element:

5. Complete production of work

Performance Criteria:

1 Collect and/or organise required components for the work
2 Produce or monitor the production of work ensuring all parameters of design brief are met
3 Accurately document work progress in a format appropriate to the nature of the design and requirements
4 Seek client approval for work where appropriate


Learning Outcomes


On successful completion of this course, you will be able to respond effectively to a design brief,
develop creative design projects and present the information in a relevant and effective manner.


Details of Learning Activities

 The learning activities will involve in
• Assessment tasks
• Class Presentations
• Design drawing tasks
•Online Research & Tutorials
•Teacher directed group activities

• Gallery VIsit / Excursion


Teaching Schedule


It is to be noted that the course Interpret and Respond to a Design Brief Course, National code BSBDES402A is co delivered with the course Make a Presentation, National code BSBCMM401A.

 

 


Week 1


Present course guide /Class Introductions & Interview & class presentation task
Visit to a gallery

BSBCMM401A
1
BSBDES402A
2

 

Week 2

 

Design Drawing Formative Task 01 Families of line & presentation
Illustrator Interface & Pen Tool

BSBCMM401A
1
BSBDES402A
1,2,3

 

Week 3

 

Design Drawing Formative Task 02 portrait & presentation
Illustrator layers & pen tools

 

BSBCMM401A
1
BSBDES402A
1,2,3

 

Week 4


Formative Assessment Task 03 Web Search & Presentation
Design Drawing Letterform
Illustrator type & perspective Tool

 

BSBCMM401A
1
BSBDES402A
1,2,3

 

Week 5


Summative Assessment Task 01 for Make a Presentation Designer Due (For the Make a Presentation Course only )
Summative Assessment Task 02 handed out to the class Business card/logo (For the Interpret & Respond to a Design Brief course only)
Analysing business card & logos designs

 

BSBCMM401A
1,2,3
BSBDES402A
1

 

Week 6

 

Design drawing letterform & logos
Illustrator Gradients & Gradient mesh

BSBCMM401A
1
BSBDES402A
1,2,3

 

Week 7

 

Design Drawing Formative Assessment Task 04 portrait & Presentation
Illustrator Parthfinder Pallet
BSBCMM401A
1
BSBDES402A
1,2,3

 

Week 8

 

Design Drawing elements of the face & Presentation
Illustrator Swatches & Pathfinder Pallet


BSBCMM401A
1
BSBDES402A
1,2

 

Week 9

 

Studio class
Students are to work on logo and Business card Assessment Task


BSBCMM401A
1
BSBDES402A
1,2

 

Week 10

 

Summative Assessment 02 for Interpret and Respond to Design Brief Due business card/ logo, class presentation and submission. (For the Interpret & Respond to a Design Brief course only)
Summative Assessment Task 03 handed out to the class eposter Design (For the Interpret & Respond to a Design Brief course only)

 

BSBCMM401A
1
BSBDES402A
3,4,5

 

Week 11


Design Drawing formative Assessment Task 05 Perspective & class Presentation
Illustrator Guides & Perspective

 

BSBCMM401A
1
BSBDES402A
1,2,3

 

Week 12

 

Copyright in the Design industries
Design Drawing Three point perspective & Presentation
Illustrator Brushes

BSBCMM401A
1
BSBDES402A
1,2

 

Week 13

 

Design Drawing Pattern & Presentation
Illustrator Livetrace

 

BSBCMM401A
1
BSBDES402A
1,2

 

Week 14

 

Studio class
Work on and present work in progress Summative Assessment Task 03

 

BSBCMM401A
1
BSBDES402A
1,2

 

Week 15

 

Work on Summative Assessment Task 03
Present work on screen for feedback

BSBCMM401A
1
BSBDES402A
1,2

 

Week 16

 

Present and submit Interpret and Respond to Design Brief Summative Assessment 03 due eposter for Assessment & Review (For the Interpret & Respond to a Design Brief course only)


Learning Resources

Prescribed Texts

Foundations of Art and Design Alan Pipes Lawrence King
Illustrator CS Visual Quickstart Guide Peach Pit Press www.peachpit.com


References

Design Web links Linda.com (available on RMITS library Web site )
www.newdivision.com
‘http://www.digital-web.com/
www.wikipedia.org/wiki/Design_elements_and_principles
cires.colorado.edu/education/outreach/rescipe/.../CRSessentialElements.pdf
Presentation Web links
http://www.presentationmagazine.com/Essential_Presentation_skills.htm
http://www.tedi.uq.edu.au/downloads/presentation_skills.pdf
http://www.history.ox.ac.uk/ecohist/pdf/induc2.pdf
http://www.youtube.com/watch?v=XxR8lh9riFg


Other Resources

Design Web Links
www.newdivision.com
‘http://www.digital-web.com/
www.wikipedia.org/wiki/Design_elements_and_principles
 


Overview of Assessment

Assessment for this course is ongoing throughout the semester. Your knowledge and understanding of course content is assessed through participation in class discussion, exercises presentations and practical projects.


Assessment Tasks


 

Overview of Assessment
Assessment for this course is ongoing throughout the semester. Your knowledge and understanding
of course content is assessed through participation in class discussion, exercises presentations and
practical projects.


Assessment Tasks
Students must have demonstrated competence in all elements of the course in order to pass.
This assessment will be based on weekly participation in class discussion, exercises & submitted work
Students Assessment Files are to have the correct file naming conventions and is to be presented As
a .zip file IDR  _a01_ SUMM_smith _john.zip to be placed on the IDM Server Dropbox.
IDR &MP (module of study) a01 (Assessment Task 01) smith (last name) john (first
name).

Assessment tasks in this unit are either Formative or Summative . Ungraded tasks provide the
basis for ongoing feedback and can be considered as essential building blocks for more substantial
(graded) assessment tasks.
To demonstrate competency in this course, you will need to complete the following pieces of
assessment to a satisfactory standard.


You will receive verbal feedback on all assessment.


For further information on the grading system and criteria used, please refer to the course blackboard
site

Formative Assessment Tasks (ungraded)

  1.  Design Drawing Family of lines (week 2)
  2.  Design Drawing Portrait 01  (week 3)
  3.  Web search and presentation (week 4)
  4.  Design Drawing Self portrait 02(week 7)
  5.  Design Drawing Perspective (week 11)


Summative Assessment Tasks

 

  1.  Business Card/Logo design (week 10)
  2.  ePoster Design (week 16)


 

Summative Grades
Grades used in this unit are as follows:
Grades which apply to courses delivered in accordance with competency-based assessment, but
which also use graded assessment:
CHD Competent with High Distinction
CDI Competent with Distinction
CC Competent with Credit
CAG Competency Achieved Graded
DNS Did Not Submit for Assessment

Formative Grades
Grades which apply to courses delivered in accordance with competency-based assessment (formative)
(not graded)
CA Competency Achieved
NYC Not Yet Competent
DNS Did Not Submit For Assessment
 


Assessment Matrix

The assessment matrix demonstrated alignment of assessment tasks with the relevant Unit of Competency. These are available through the course contact in program administration.

Other Information

 

Attendance
The major learning experience involves studio based exercises, demonstration and production. It is strongly advised that students attend all sessions in order to engage in the required learning activities, ensuring the maximum opportunity to gain the competency.


Cover Sheet for Submissions
All students must complete a submission cover sheet for each piece of submitted work.
Plagiarism - RMIT has a strict policy on plagiarism. For more information on this policy go to Academic Integrity.


Copyright
All students have access to the myRMIT copyright shell. The myRMIT copyright shell contains information on copyright, plus also examples on how to use copyright works as part of your projects and assignments.

Special consideration Policy (Late Submission)
All assessment tasks are required to be completed to a satisfactory level. If you are unable to complete any piece of assessment by the due date, you will need to apply for an extension. Please refer to the following URL for extensions and special consideration:
www.rmit.edu.au/students/specialconsideration/online


Student Progress Committee
This committee promotes the early identification of students who are not achieving acceptable academic performance. The committee provides identified students with assistance and seeks to ensure such students are aware of the range of support services available to them at the University. Student Progress Committee (SPC)
Student Feedback
Students are offered opportunities to provide feedback through a variety of mechanisms including online surveys conducted at the end of each course or semester, student complaints and Student Staff Consultative Committee

Student Material Requirements
Please bring to EVERY class:
Visual diary, FireWire cable , External Hard disk drive).
(FireWire cable , external hard disk drive, DVD- etc).
Please Note: It is the student’s responsibility to back up their work regularly.
Lost work is NOT an excuse for late assignments Backups

OH&S
Students must adhere to the RMIT University OH&S guidelines see the RMIT web site
Students are to have a break for the computer on a hourly basis.
Student are to have knowledge of the safety exits within the building.
Students are to use the stair well and not the lift if a fire alarm sound.


Social Media Web Sites

Students are not to view social media web sites when class tutorials are being conducted in class time.

It is to noted that this course guide is subject to change.
 

Course Overview: Access Course Overview