Course Title: Analyse data from international markets

Part A: Course Overview

Program: C5219

Course Title: Analyse data from international markets

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code	Campus	Career	School	Learning Mode	Teaching Period(s)
MKTG5790C	City Campus	TAFE	650T Vocational Business Education	Face-to-Face	Term2 2012, Term2 2013, Term2 2014, Term2 2015

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au

Course Description

This unit applies to individuals with managerial responsibility for interpreting international trends and market developments, interpreting competitor market performance and reporting on market data. The purpose and intent of reporting on market data is to assist the organisation to target marketing activities and to draw up marketing plans.

Pre-requisite Courses and Assumed Knowledge and Capabilities

None.

National Competency Codes and Titles

National Element Code & Title:	BSBMKG511A Analyse data from international markets
Elements:	Interpret trends and market developments
	Interpret competitor market performance
	Report on market data

Learning Outcomes

This course delivers the skills and knowledge required to analyse data from international markets.

Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.