Course Title: Forecast international market and business needs

Part A: Course Overview

Program: C5219

Course Title: Forecast international market and business needs

Portfolio: BUS

Nominal Hours: 50.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5794C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face

Term1 2012,
Term1 2013,
Term2 2013,
Term2 2014,
Term2 2015

Course Contact: Tim Wallis

Course Contact Phone: +61 3 9925 5423

Course Contact Email: timothy.wallis@rmit.edu.au


Course Description

This course applies to individuals with managerial responsibility for forecasting international and business needs including collecting market intelligence, reviewing current business performance and capability, evaluating specific markets and documenting how the business can meet current and emerging needs of the target market.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG512A Forecast international market and business needs

Elements:

1. Collect market intelligence

2. Review current business performance and capability

3. Evaluate the specific market

4. Document how business can meet current and emerging needs of the target market


Learning Outcomes

This course delivers the skills and knowledge required to gather intelligence about the target international market and to use that information in the business.


Overview of Assessment

Students must demonstrate an understanding of all elements of a particular competency to be deemed competent. Assessment methods have been designed to measure achievement of each competency in a flexible manner over a range of assessment tasks.

Assessment will incorporate a variety of methods including assignments, journals, presentation and written or test. Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met.