Course Title: Develop and present design concepts within specific guidelines

Part B: Course Detail

Teaching Period: Term2 2010

Course Code: MKTG5779C

Course Title: Develop and present design concepts within specific guidelines

School: 350T Fashion & Textiles

Campus: Brunswick Campus

Program: C5220 - Diploma of Applied Fashion Design and Technology

Course Contact : Mandy Penton

Course Contact Phone: +61 3 99259202

Course Contact

Name and Contact Details of All Other Relevant Staff

Dawn Taylor

Travis Hart

Tina Marino-Graham

Caz Little

Nominal Hours: 50

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Pre-requisites and Co-requisites


Course Description

This unit covers the skills and knowledge for the development and presentation of fashion design concepts to the client within specified guidelines.

National Codes, Titles, Elements and Performance Criteria

National Element Code & Title:

LMTFD5010B Develop and present design concepts within specific guidelines


1. Interpret design brief

Performance Criteria:

1.1 Design brief is reviewed and details checked to ensure
correct interpretation.
1.2 Parameters of the project are established.
1.3 Roles of design team members are clarified


2. Research fashion design trends

Performance Criteria:

2.1 Fashion design trends are researched and relevant
information relating to design project is obtained,
including availability of materials.
2.2 Workplace practices and previous projects are identified
and assessed for relevance to project.


3. Generate and select initial concepts

Performance Criteria:

3.1 Concepts are developed to identify range of possibilities.
3.2 Range of storyboard themes is prepared related to fabrics
and colours.
3.3 Ideas are discussed and modified in consultation with
other design team members.
3.4 Appropriate concepts are selected for development in
consultation with design team.


4. Develop design concepts

Performance Criteria:

4.1 Appropriate styles and trims or accessories are identified.
4.2 Production feasibility is researched and confirmed.
4.3 Artwork/drawings/specifications are prepared in
appropriate format, including any additional
documentation required.
4.4 Design concepts are prepared for presentation according
to agreed presentation strategy.


5. Cost designs in conjunction with production area

Performance Criteria:

5.1 All items and resources required for the designs are
checked and confirmed.
5.2 Accumulated time is calculated to ascertain labour cost.
5.3 Material costs are obtained from relevant sources and
compared, where necessary.
5.4 Total design costs are calculated, which include labour,
material and overhead cost estimates.
5.5 Amendments or modifications to design are negotiated
and agreed upon as required to ensure design is within


6. Present designs

Performance Criteria:

6.1 Features and benefits of designs are presented in a
manner that encourages acceptance.
6.2 Client or workplace brief requirements are addressed in
the presentation.
6.3 Records are maintained and stored and documentation

Learning Outcomes

In this unit you will develop the skills and knowledge required for Design concept development processes. Course includes design development and presentation of fashion ranges and/or styles to meet set design criteria.

Details of Learning Activities

The course is integrated with LMTFD5019A Analyse individual fit and make pattern alterations and LMTFD4004A Calculate cost estimates for fashion products to form a cluster or learning program called Design Studio 2.
In this course you will be involved in theoretical and practical tasks.
• You will be required to undertake research outside of regular class times.
You will integrate skills across the design process and focus on the use and experimentation of design studio processes which will result in the production of a fashion design product which meets a specified brief.

Teaching Schedule

Teaching Schedule-
WEEK 1 - 8
• Introduction to course requirements, attendance, assessment etc.
Industry partner project assessment 1
• Discuss design requirements for Industry Project
• Time management strategies.
• Submit Project 1 and present design folio for assessment and feedback.
Out of Class Time
1hr for industry Briefing
1hr for Industry Feedback
1hr for Presentation
2hrs over the project for research and design development

WEEKS 9 – 15
Introduction to Project requirements
Racy RE-Design Project Assessment 2. .
Finalise Project 2 and design folio
Out of Class Time
.7hrs per week for research and design development

• Submit and present final work including design folio for assessment and feedback.

Learning Resources

Prescribed Texts


Other Resources

WGSN Website for trend forecasting.

Essential Learning Resources students need to have for all Design Studio classes:

Selection of pencils: H, HB and 2B
Pattern hooks,
Garment Bag,
Grading ruler,
Sewing equipment.

Overview of Assessment

Detailed course and assessment requirements and information will be made available to you first week of class. Specific details will be explained to you during scheduled classes.

This course comprises both practical and theory components. You will be expected to attend and participate in class activities.

As well as class activities you will be required to undertake research and assessment practice outside of regular class times and participate in formal assessment tasks.

PLEASE NOTE: work that has not been authenticated during class as your own work will not be considered for assessment.

Assessment Tasks

Assessment 1- Submission of design folio for Industry Project

Assessment 2- Submission of design folio for sample garment

Assessment Matrix

 Industry Partner Project - Racy Re-Design Project
1. Interpret design brief XX
2. Research fashion design trendsXX
3. Generate and select initial concepts XX
4. Develop design concepts XX
5. Cost designs in conjunction with production area XX
6. Present designsXX

Course Overview: Access Course Overview