Course Title: Establish and adjust the marketing mix

Part A: Course Overview

Program: C5225

Course Title: Establish and adjust the marketing mix

Portfolio: BUS

Nominal Hours: 60.0

Regardless of the mode of delivery, represent a guide to the relative teaching time and student effort required to successfully achieve a particular competency/module. This may include not only scheduled classes or workplace visits but also the amount of effort required to undertake, evaluate and complete all assessment requirements, including any non-classroom activities.

Course Code

Campus

Career

School

Learning Mode

Teaching Period(s)

MKTG5811C

City Campus

TAFE

650T Vocational Business Education

Face-to-Face or Internet or Workplace

Term2 2012,
Term2 2013,
Term2 2014,
Term2 2015

Course Contact: Sylvia Baroutis

Course Contact Phone: +61 3 9925 5469

Course Contact Email: sylvia.baroutis@rmit.edu.au


Course Description

This course will enable you to understand how you develop marketing and promotional mix within an organisation.

You will also understand how to adjust the marketing mix when new marketing opportunities have been identified within your organisation.


Pre-requisite Courses and Assumed Knowledge and Capabilities

None



National Competency Codes and Titles

National Element Code & Title:

BSBMKG502B Establish and adjust the marketing mix

Elements:

1. Evaluate each component of the marketing mix

2. Determine marketing mix for specific markets

3. Monitor and adjust marketing mix


Learning Outcomes

At completion of this course you will understand how to establish a marketing mix appropriate for the products and/or services within your organisation.

You will understand how to match the marketing mix to specific markets that you are trying to engage with.

You will understand how to monitor and make necessary adjustments to the marketing mix as applicable.


Overview of Assessment

Assessment may incorporate a variety of methods including in-class exercises, problem-solving exercises, assignments, group or individual projects, presentations and written or practical tests, as well as homework activities.

Other activities may be workplace-based or simulated work practices. These may include the production of technical requirements documents, direct observation of workplace practices and the presentation of a portfolio of evidence. This portfolio may include documents, photographs, video and/or audio files.

Students are advised that they are likely to be asked to personally demonstrate their assessment work to their teacher to ensure that the relevant competency standards are being met. Students will be provided with feedback throughout the course to check their progress.